Account-based marketing is having its moment in the sun with vendors and B2B marketers. Will that carry over to marketing automation, too?
Google's I/O conference commences today, but that's not all that happened this week. Facebook, Apple and Line - and maybe Snapchat? - had updates, as well.
This has been a big week in digital, as many industry giants had their NewFronts in New York. Still, Pinterest and Instagram have newsworthy items of their own.
Real-time data, data from connected everything, actionable vs. big... where is all this big data heading, and what should marketers be aware of this year?
One of the most valuable sets, according to American Apparel's Thoryn Stephens? Each individual customer's lifetime value, something that can actually be measured.
A new study from Origami Logic highlights how much marketers struggle with cross-channel measurement. How can they make data less overwhelming?
Having a data-driven vision, holistic customer experience and organizational design are a few tactics for marketers to make sure their technology is balanced.