What is a data management platform (DMP) and how can this tool help improve digital marketing efforts?
What can marketers gain from collecting and integrating touchpoint data into the CRM system?
Will programmatic ads be the real champion of the upcoming Super Bowl?
News of the week features YouTube’s two Super Bowl advertising programs, Facebook’s new features, AOL’s identity crisis and ClickZ’s first intelligence report.
Twitter's conversational ads bring social back to its roots as a communication medium by encouraging more discussions between brands and consumers. How can marketers use this new feature to their advantage?
Our beginner’s guide to Google Analytics teaches you how to set up an account that is linked to your site and recommends a few basic metrics to look at.
As marketing continues to become progressively more digital, it is important that all those within the industry understand the value of analyzing and measuring data yielded from campaigns.
How can marketers walk the fine line between utilizing consumer data for targeting and personalization purposes and respecting customer privacy?