How will technology transform the fragile client/agency ecosystem?
Advertising & Promotion

How will technology transform the fragile client/agency ecosystem?

3y Bruno Gralpois

How will technology transform the fragile client/a...

What radical changes should advertisers expect in a post-COVID world that is technology-led and rapidly changing? And how should they best prepare the...

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Customer analytics versus web analytics: Know the difference
Analytics

Customer analytics versus web analytics: Know the difference

5y Janvi Arora

Customer analytics versus web analytics: Know the ...

Types of customer analytics and web analytics, most popular tools for each, why they're important, and what impact they'll have on your business. Read...

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Breaking down silos with the metrics that matter
Analytics

Breaking down silos with the metrics that matter

7y Mike O'Brien

Breaking down silos with the metrics that matter

As data grows exponentially and informs more business decisions, it’s never been more critical to break down the silos that plague most companies. Tho...

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Tools and tips for calculating the ROI of social media
Acquisition

Tools and tips for calculating the ROI of social media

7y Clark Boyd

Tools and tips for calculating the ROI of social m...

Marketers tend to go where their target audience is. There are 2.8 billion active social media users globally in 2017, an increase of 21% on 2016̵...

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