Without any action behind it, data is just a bunch of numbers. Clickstream data is particularly valuable, providing insights about what consumers are doing.
Despite the party atmosphere of Cannes, Facebook is all business at the creativity festival, with several announcements for its mobile advertisers.
ClickZ Live San Francisco is an August staple (right?) but this year, we've made a few changes you'll love, like the new format and the brand new event.
Though closely related, real-time bidding and real-time optimization are ultimately very different. One is about price, while the other focuses on performance. This ... read more
Account-based marketing is having its moment in the sun with vendors and B2B marketers. Will that carry over to marketing automation, too?
Google's I/O conference commences today, but that's not all that happened this week. Facebook, Apple and Line - and maybe Snapchat? - had updates, as well.
This has been a big week in digital, as many industry giants had their NewFronts in New York. Still, Pinterest and Instagram have newsworthy items of their own.
Real-time data, data from connected everything, actionable vs. big... where is all this big data heading, and what should marketers be aware of this year?