One of the most valuable sets, according to American Apparel's Thoryn Stephens? Each individual customer's lifetime value, something that can actually be measured.
A new study from Origami Logic highlights how much marketers struggle with cross-channel measurement. How can they make data less overwhelming?
Having a data-driven vision, holistic customer experience and organizational design are a few tactics for marketers to make sure their technology is balanced.
All signs point to personalized marketing being the way to go. That's particularly relevant in the travel industry, where people aren't typically brand loyal.
For beginners, buying ads can be a confusing labyrinth of jargon and acronyms. To help you make sense of them, we've compiled this (we hope) helpful glossary.
This week's viewable and transparent happenings include Spotify's new mobile ad format, new insights from Facebook and the IAB, and Adobe's data ambition.
Execs from McDonald's, Comedy Central and the Royal Bank of Scotland took the stage at Adobe Summit to share their journeys toward being experience-based brands.
The data revolution is coming full circle for CIOs and CMOs looking at their own customer behavior to direct better outcomes.
Here are five of the biggest deals from the world of digital marketing this week, such as the enhanced targeting from LinkedIn and... billboards?