Evaluating what content on your site is performing best will help you understand what to share on social media. Use these five tools to analyze your c...
View articleHere's a roundup of important industry stats in 2015, ranging from ad spend to video to social media marketing. Read More...
View articleWhile ad block software may appear to hinder the publishing efforts, digital marketers can collect and use customer data to avoid it. Read More...
View articleThis past November, Pizza Hut, NYC & Company, Upworthy, and others made significant changes within their digital marketing departments by recruiti...
View articleWith the New Year just around the corner, this is an opportune time to evaluate and refine the fundamental processes affiliated with the execution of ...
View articleUTM tracking can bridge the gap between Google Analytics and results provided by different social media platforms. Here's how you can use it to your a...
View articleBefore prototyping or redesigning mobile apps or sites, collate and analyze data from your website, social media, and surveys to determine who your cu...
View articleDigital channels let marketers conduct promotional planning in real-time. Did email kill this former strategic star-move, or has making a plan become ...
View articleHow well documented is your email marketing program? Improve functionality by using these 11 tips to capture qualitative information and accurately as...
View articleAlthough technological advances have simplified evaluating metrics and quantifying data from campaigns, it's still a complicated process. How should m...
View articleThe APAC launch of Squared Online, a digital marketing course developed by Floream in partnership with Google, will be welcomed, as skills and talent ...
View articleIt's important to know the value of all your marketing touchpoints because the data loss is far greater than you could imagine. Read More...
View articleThe explosion of mobile has made tracking and targeting consumers across devices increasingly challenging for marketers. Read More...
View articleMarketing trends from 2015's holiday shopping season as displayed by Target, Walmart, and other retailers indicate a shift towards an omnichannel appr...
View articleUsing data to measure offline behavior is essential to closing the huge gap between display media and sales. Read More...
View articleLast week, Twitter removed share counts as part of a change to its widely used tweet and follow buttons. This update has implications on Twitter and p...
View articleIn anticipation of Black Friday, we explain the advantages of a universal consumer profile; improving B2C interactions via personalization and enhanci...
View articleNew technology, like Google's Physical Web, combined with other e-commerce innovations from Asia, signify the evolution of O2O as a dominant force wit...
View articleAs the countdown to Black Friday continues, this year's mad dash to high profit margins will be characterized by a cross-device digital marketing appr...
View articleOf all the ways clicks are generated while navigating website touchpoints, which attribution model is most effective at successfully inciting substant...
View articleWhat are the most important Twitter marketing strategies you can learn from JetBlue, Emirates and Royal Dutch Airlines? Read More...
View articleHere's how you can effectively use Group Boards on Pinterest and leverage the social platform as a marketing channel, to increase engagement and drive...
View articleAs mobile tech continues to advance, marketers can use algorithms for dark data to drive micro-moments, ultimately improving the customer journey by c...
View articleWhat are some best practices to increase subscriber lists, enhance brand loyalty, and drive traffic to websites? Use these strategies to create and me...
View articleIn addition to modifying how tags are managed and where they are placed, you can refine your analytics strategy and improve data collection accuracy b...
View articleIn spite of the rapid progression of technological developments, the evolution of marketing's creative process remains stunted. These strategies encou...
View articleUnboxing videos are taking YouTube by storm, and retailers like Toys"R"Us are experiencing high levels of engagement after including this tactic into ...
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