Staying relevant in a mobile, multichannel, data-driven world
Asia

Staying relevant in a mobile, multichannel, data-driven world

8y Nellie Chan

Staying relevant in a mobile, multichannel, data-d...

In a digital world of ongoing change, lead nurturing, segmentation, and the effective creation of quality content are essential in order to help your ...

View article
The human behind the device: achieving and measuring true engagement
Analytics

The human behind the device: achieving and measuring true engagement

8y Sean Hutchinson

The human behind the device: achieving and measuri...

Because content engagement is difficult to measure with concrete accuracy, brands must initiate and moderate genuine conversations to validate contact...

View article
Why start-ups need content marketing
Marketing

Why start-ups need content marketing

8y Alan Cutter

Why start-ups need content marketing

A quality content marketing strategy is essential for any business, but it's especially important for start-ups because it helps to drive conversions....

View article
Get the latest analysis and reports delivered to your inbox daily
How to make data actionable by using segments
Analytics

How to make data actionable by using segments

8y Andrew Edwards

How to make data actionable by using segments

Here's how digital marketers can configure audience segments based on collected behavioral data from analytics to effectively retarget consumers and y...

View article
Why we need to rethink the creative brief
Marketing

Why we need to rethink the creative brief

8y Sean Miller

Why we need to rethink the creative brief

Though traditional creative briefs may seem irrelevant in today's campaign strategy, here's how this updated version of the tactic is conducive to con...

View article
Hashtag hijacking doesn't have to live and die on Twitter
Social

Hashtag hijacking doesn't have to live and die on Twitter

8y Mike O'Brien

Hashtag hijacking doesn't have to live and die on ...

Brands tweet about trending topics all the time, but they don't always use the platform's powerful reach in order to promote themselves beyond a Twitt...

View article
Does an app exist if it is never used?
Asia

Does an app exist if it is never used?

8y Rohit Kumar

Does an app exist if it is never used?

Apps are popular in APAC, but abandonment is high. Here are three tips to re-engage your users on apps. Read More...

View article
Analytics agencies: what’s the right fit?
Analytics

Analytics agencies: what’s the right fit?

9y Andrew Edwards

Analytics agencies: what’s the right fit?

Finding a digital analytics consulting firm that can cater to mid- to large-sized enterprises can pose a challenge, so ask some fundamental questions ...

View article
How to analyze big data to enhance the purchase journey
Asia

How to analyze big data to enhance the purchase journey

9y Nellie Chan

How to analyze big data to enhance the purchase jo...

Big data can be overwhelming. Here is how to use predictive lead scoring and persona-based marketing to analyze big data to drive business. Read More...

View article
What Is Your Client Really Asking?
Marketing

What Is Your Client Really Asking?

9y Robin Neifield

What Is Your Client Really Asking?

As advertising authorities, it's important to know that the ability to comprehend the subtext of clients’ concerns and questions makes it easier to fi...

View article
There Is No Mobile Experience: The Key to Understanding Mobile Data
Media

There Is No Mobile Experience: The Key to Understanding Mobile Data

9y Mike O'Brien

There Is No Mobile Experience: The Key to Understa...

An Advertising Week panel on mobilizing data agreed that the most important thing to keep in mind is that there is no mobile experience. Mobile is now...

View article
How to Use Data to Find New Markets
Analytics

How to Use Data to Find New Markets

9y Motoko Hunt

How to Use Data to Find New Markets

Deciding which market to target next is different for every business, but using multiple data sets can help to narrow the field. Read More...

View article
5 Tips to Make Sure Your Content Connects with the C-Suite
Marketing

5 Tips to Make Sure Your Content Connects with the C-Suite

9y Mike O'Brien

5 Tips to Make Sure Your Content Connects with the...

What's the best way to influence a C-level marketer? Given their creative predilections and busy schedules, strong content is a good bet. Here are fiv...

View article
How Can Data Turn Your Content into Marketing Gold?
Data insights

How Can Data Turn Your Content into Marketing Gold?

9y Yuyu Chen

How Can Data Turn Your Content into Marketing Gold...

Data is the backbone of a good content plan. By analyzing what it shows, marketers can fuel content and get optimal results. Read More...

View article
Determining Your Content KPIs for Maximum Business Impact
Marketing

Determining Your Content KPIs for Maximum Business Impact

9y Yuyu Chen

Determining Your Content KPIs for Maximum Business...

Content marketing goals are highly individualized. But marketers can include some basic objectives and aligned KPIs in their content strategies. Read ...

View article
5 Tips for Making Your Migration to a New MAP as Painless as Possible
Automation

5 Tips for Making Your Migration to a New MAP as Painless as Possible

9y Jeanne Jennings

5 Tips for Making Your Migration to a New MAP as P...

These five tips will help you easily transition messaging campaigns from your old platform to a new email service provider or marketing automation sys...

View article
Social Media Marketing Budgets and ROI: How to Plan for 2016
Social

Social Media Marketing Budgets and ROI: How to Plan for 2016

9y Jasmine Sandler

Social Media Marketing Budgets and ROI: How to Pla...

Today, social platforms are essential to digital marketing strategy. These insights can help you organize an effective plan to prepare your social med...

View article
How Agencies Are Evolving into Strategic Advisors in China
Asia

How Agencies Are Evolving into Strategic Advisors in China

9y Sophie Loras

How Agencies Are Evolving into Strategic Advisors ...

As brands shift digital talent in-house, agencies must evolve into strategic advisors to stay relevant, according to a panel at ClickZ Live Shanghai. ...

View article
Back-To-School With Advanced Use Cases in Mar-Tech
Data insights

Back-To-School With Advanced Use Cases in Mar-Tech

9y Pelin Thorogood

Back-To-School With Advanced Use Cases in Mar-Tech

The ever-evolving digital marketing landscape requires marketers be aware of the latest advances in mar-tech. Here are four areas of the industry curr...

View article
The Role of the Modern Day Web Analyst
Analytics

The Role of the Modern Day Web Analyst

9y Gordon Choi

The Role of the Modern Day Web Analyst

Gordon Choi breaks down web analytics and tips for data capture, extraction, manipulation and presentation. Read More...

View article
Madison Avenue Needs Wall Street Wisdom
Marketing

Madison Avenue Needs Wall Street Wisdom

9y Yuyu Chen

Madison Avenue Needs Wall Street Wisdom

Eric Harris, an investment banker-turned marketer, talks about how his financial background helped him grow his own ad business. Read More...

View article
Stay Out of the Weeds: Plan Your Analytics Before Planting Your Code
Actionable Analysis

Stay Out of the Weeds: Plan Your Analytics Before Planting Your Code

9y Andrew Edwards

Stay Out of the Weeds: Plan Your Analytics Before ...

When updating and optimizing analytics functions the final product is only as good as the preparation. These insights can help you execute an effectiv...

View article
GroupM to Be Another Agency Partnering with BuzzFeed
Marketing

GroupM to Be Another Agency Partnering with BuzzFeed

9y Yuyu Chen

GroupM to Be Another Agency Partnering with BuzzFe...

The global partnership will provide GroupM’s and WPP’s agencies and clients with access to BuzzFeed’s creative and data assets for the first time. Rea...

View article
Tumblr Helps Mobile Developers Distribute Content with In-App Sharing
Media

Tumblr Helps Mobile Developers Distribute Content with In-App Sharing

9y Yuyu Chen

Tumblr Helps Mobile Developers Distribute Content ...

At Yahoo's first-ever mobile developer conference today, Tumblr unveiled In-App Sharing, a new feature supported by mobile analytics platform Flurry, ...

View article
Real-Time Analytics: What Is It Good For?
Actionable Analysis

Real-Time Analytics: What Is It Good For?

9y David Sprinkle

Real-Time Analytics: What Is It Good For?

Having difficulty determining how to efficiently incorporate real-time data into your business strategy? Here are five ways digital marketers can effe...

View article
Minimize Pricing Pain and Increase Conversion
Acquisition

Minimize Pricing Pain and Increase Conversion

9y Tim Ash

Minimize Pricing Pain and Increase Conversion

In marketing, the quality of a price presentation can influence conversion rates. Use these suggestions to refine your price presentation strategy and...

View article
So, What's the Story Here?
Actionable Analysis

So, What's the Story Here?

9y Neil Mason

So, What's the Story Here?

In addition to exhibiting facts and figures, analytical data should communicate a comprehensible narrative. Use these methods to construct a clear sto...

View article
1 4 5 6 7 8 19