How American Apparel Is Moving to Value-Driven Data Analytics
Conference Coverage

How American Apparel Is Moving to Value-Driven Data Analytics

9y Melanie White

How American Apparel Is Moving to Value-Driven Dat...

At ClickZ Live San Francisco, American Apparel's CDO says marketers need a more nuanced definition of data value because not all of it delivers insigh...

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In the Moment Marketing With Mobile Advertising: The Next Big Leap
Media

In the Moment Marketing With Mobile Advertising: The Next Big Leap

9y Pelin Thorogood

In the Moment Marketing With Mobile Advertising: T...

The new battle for the consumer is raging on mobile, as preferences and purchase decisions are made in “micro-moments”. Read More...

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Cross-Device Data Analytics for Chinese Websites
Analytics

Cross-Device Data Analytics for Chinese Websites

9y Gordon Choi

Cross-Device Data Analytics for Chinese Websites

It's a common practice in China for businesses to have multiple websites – one for desktop users, and another for mobile users. Here are analytics too...

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How to Make Data Sexy and Why Our Future Depends on It
Analytics

How to Make Data Sexy and Why Our Future Depends on It

9y Stephen Hay

How to Make Data Sexy and Why Our Future Depends o...

Understanding the needs, wants and opportunities data presents is commercially critical to all of us. Read More...

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China's Ping An Leverages Social Data to Personalize Travel Insurance
Asia

China's Ping An Leverages Social Data to Personalize Travel Insurance

9y Sophie Loras

China's Ping An Leverages Social Data to Personali...

Chinese insurer Ping An is using data-driven technology from British startup Bought By Many to develop niche product offerings in the travel insurance...

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Why the Mathematician Is the New Creative Genius
Data insights

Why the Mathematician Is the New Creative Genius

9y Jonathan Attwood

Why the Mathematician Is the New Creative Genius

Generic marketing is no longer an option in the digital age. Personalization and behavioral intent - thinking about consumers' mindsets, rather than t...

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Why B2B Marketers Need to Start Watching Star Trek
Automation

Why B2B Marketers Need to Start Watching Star Trek

9y Kevin Miller

Why B2B Marketers Need to Start Watching Star Trek

As marketing becomes more technology-based, marketing and IT teams need to having a better understanding of what makes each other tick. Read More...

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8 Good Reasons to Join Us at ClickZ Live San Francisco #CZLSF
Conference Coverage

8 Good Reasons to Join Us at ClickZ Live San Francisco #CZLSF

9y Tetyana Miroshnichenko

8 Good Reasons to Join Us at ClickZ Live San Franc...

With brands like Facebook, NASA, Dunkin' Brands, IKEA and Google speaking about such a broad range of topics, our San Francisco event promises to be a...

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Big Data: Inspect What You Expect
Data insights

Big Data: Inspect What You Expect

9y Benjamin Spiegel

Big Data: Inspect What You Expect

Something as small as a single missing or broken tag can result in missing data. As a result, marketers need to really inspect data, rather than simpl...

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4 Tips to Get Measurement Right Upfront
Actionable Analysis

4 Tips to Get Measurement Right Upfront

9y Adam Singer

4 Tips to Get Measurement Right Upfront

Since the best data is your own, you should start by analyzing your owned channels, and then defining conversion and reporting times, and giving all p...

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Unlock Market Expertise with Data You're Already Collecting
Data insights

Unlock Market Expertise with Data You're Already Collecting

9y Andrew Edwards

Unlock Market Expertise with Data You're Already C...

Marketers can solidify their expert reputations by leveraging data they already have. It all starts with unique data sets, which can be passed along -...

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What Does Facebook's New Algorithm Mean for Content Marketers?
Social

What Does Facebook's New Algorithm Mean for Content Marketers?

9y Mike O'Brien

What Does Facebook's New Algorithm Mean for Conten...

With Facebook giving users more control of what they see in their News Feed, they're likely to remember their closest friends, but they may not necess...

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The Future of Analytics Is Prescriptive, Not Predictive
Analytics

The Future of Analytics Is Prescriptive, Not Predictive

9y Neil Mason

The Future of Analytics Is Prescriptive, Not Predi...

The industry is moving toward prescriptive analytics, a mash-up of predictive and optimization, that focuses on "What should I do?" rather than "What ...

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PacSun and The Hunt Engage Consumers Using Intent Data
Data insights

PacSun and The Hunt Engage Consumers Using Intent Data

9y Emily Alford

PacSun and The Hunt Engage Consumers Using Intent ...

Shopping app The Hunt recently created a week of sponsored shopping in which users relied on PacSun stylists to dress them for summer. The result was ...

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Data Keeps YP Relevant in the Digital World
Data insights

Data Keeps YP Relevant in the Digital World

9y Mike O'Brien

Data Keeps YP Relevant in the Digital World

While many phonebook companies failed to translate to the digital age, YP is still going strong, in part because the platform realized the value of bi...

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Why Budweiser's "Lost Dog" Ad Was a Brand Flop After Super Bowl
Analytics

Why Budweiser's "Lost Dog" Ad Was a Brand Flop After Super Bowl

9y Mike O'Brien

Why Budweiser's "Lost Dog" Ad Was a Brand Flop Aft...

The Super Bowl's most popular ad was a hit on social media, but there was a lack of relevance that didn't translate to a brand lift, according to rece...

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What Can Data Do to Stop Cybercrime?
Data insights

What Can Data Do to Stop Cybercrime?

9y Mike O'Brien

What Can Data Do to Stop Cybercrime?

The people behind ad fraud are so sophisticated, it's impossible to stop them completely. However, the availability of data gives companies a greater ...

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Denny's, Walmart and Goodwill Score With Location Data [Study]
Data insights

Denny's, Walmart and Goodwill Score With Location Data [Study]

9y Mike O'Brien

Denny's, Walmart and Goodwill Score With Location ...

Combining location-based data with other types of data, such as app and purchase, helped the three brands launch successful mobile campaigns, accordin...

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Is Virtual Reality the Next Big Wearable?
Data insights

Is Virtual Reality the Next Big Wearable?

9y Mike O'Brien

Is Virtual Reality the Next Big Wearable?

Shortly before VR is available to the public, the Apple Watch breathed life back into wearables. Could VR be the next big one, or are the two technolo...

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CMOs: Read This Before Choosing Your Predictive Marketing Solution
Actionable Analysis

CMOs: Read This Before Choosing Your Predictive Marketing Solution

9y ClickZ News Staff

CMOs: Read This Before Choosing Your Predictive Ma...

Data is the heart of market exploration today. Now more than ever before, CMOs have access to petabytes of customer information and dozens of analytic...

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Unchain Marketing Data to Improve High-Value Customer Experience
Automation

Unchain Marketing Data to Improve High-Value Customer Experience

9y Stephanie Miller

Unchain Marketing Data to Improve High-Value Custo...

While most marketers look at customer insights, shockingly few pay enough attention to their highest-value customers - a status that goes beyond simpl...

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How Can Competitive Intelligence Help Small Businesses?
Analytics

How Can Competitive Intelligence Help Small Businesses?

9y ClickZ News Staff

How Can Competitive Intelligence Help Small Busine...

Competitive intelligence is a hot topic, but how are small businesses using this data to grow? Read More...

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Big Analytics, Good Will and 'The Queen of the Internet'
Analytics

Big Analytics, Good Will and 'The Queen of the Internet'

9y Marshall Sponder

Big Analytics, Good Will and 'The Queen of the Int...

Spotify recently bought an analytics platform to quickly stay competitive after Apple got some brand good will at the hands of Taylor Swift. Read More...

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Five Social Actions that can Help You Convert
Social

Five Social Actions that can Help You Convert

9y Himanshu Sareen

Five Social Actions that can Help You Convert

Gone are the days when word of mouth meant consumers telling their friends and family about you. Social has changed that, so things like funneling, vi...

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Contextual Relevance Isn't Sexy, But It Is Necessary
Advanced Email Marketing

Contextual Relevance Isn't Sexy, But It Is Necessary

9y Dave Frankland

Contextual Relevance Isn't Sexy, But It Is Necessa...

While marketers tend to fawn over the latest widgets, new features won't do much for those who measure their customer interactions with old, outdated ...

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How to Staff an Analytics Team
Actionable Analysis

How to Staff an Analytics Team

9y David Sprinkle

How to Staff an Analytics Team

Since the demand for analytics professionals outweighs the supply, this columnists outlines which roles are best kept in-house and which ones you shou...

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3 Ways Brands are Using Social Analytics to Sell Smarter
Social

3 Ways Brands are Using Social Analytics to Sell Smarter

9y Jasmine Sandler

3 Ways Brands are Using Social Analytics to Sell S...

Through social listening, and ligning customer service with marketing, and digital experiences with products, brands like Mattel and Warby Parker have...

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