IAB releases a playbook for AR in marketing

AR & VR IAB releases a playbook for AR in marketing

5y Barry Levine

IAB releases a playbook for AR in marketing

Supported in Apple and Android, AR is expected to have a billion users by next year and hit $2.2 billion in ad spend by 2022. More from the playbook s...

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Alphabet beats earning expectations. What’s next for Google?

Ecommerce & Sales Alphabet beats earning expectations. What’s next for Google?

6y Tereza Litsa

Alphabet beats earning expectations. What’s next f...

Alphabet announced its Q2 2018 earnings managing to beat the analysts’ expectations with a revenue of $32.7 billion, which is 26% higher than their pe...

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How Deloitte Digital helped Chipotle revamp its reputation with a superior mobile customer experience

Mobile How Deloitte Digital helped Chipotle revamp its reputation with a superior mobile customer experience

6y Mike O'Brien

How Deloitte Digital helped Chipotle revamp its re...

After food safety concerns hurt Chipotle's popularity, the brand turned to Deloitte Digital to help restore its reputation with an improved mobile app...

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How can retailers improve their mobile app experience?

Ecommerce How can retailers improve their mobile app experience?

6y Mike O'Brien

How can retailers improve their mobile app experie...

We spend the majority of our time on smartphones in-app, but our usage is concentrated on a select handful of apps. What do retailers have to do to en...

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Technology and tequila: What virtual reality has come to mean for Patrón

AR & VR Technology and tequila: What virtual reality has come to mean for Patrón

6y Mike O'Brien

Technology and tequila: What virtual reality has c...

“The Art of Patrón” virtual reality experience was originally intended to be an experiment and a learning opportunity. Over the last two years, that s...

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The Digital Download: From AI to alleged algorithms

The Digital Download: From AI to alleged algorithms

8y Mike O'Brien

The Digital Download: From AI to alleged algorithm...

Google's I/O conference commences today, but that's not all that happened this week. Facebook, Apple and Line - and maybe Snapchat? - had updates, as ...

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Ads of the week: Brands celebrate at the Oscars

Ads of the week: Brands celebrate at the Oscars

8y Sophie Loras

Ads of the week: Brands celebrate at the Oscars

It was show time this week for brands like Kohl's, Android, Cadillac and Samsung as they celebrated at the Oscars on Sunday night. Read More...

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The Digital Download: Apple gets current, Google and billboards get futuristic

The Digital Download: Apple gets current, Google and billboards get futuristic

8y Mike O'Brien

The Digital Download: Apple gets current, Google a...

Here are five of the biggest deals from the world of digital marketing this week, such as the enhanced targeting from LinkedIn and... billboards? Read...

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Happy birthday to ya: a look back on 12 years of Facebook

Happy birthday to ya: a look back on 12 years of Facebook

8y Yuyu Chen

Happy birthday to ya: a look back on 12 years of F...

It's Facebook’s 12th birthday, and we're celebrating by looking back at the platform’s milestones over the years. Read More...

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Formulating a credible go-to market strategy for your mobile site or app

Formulating a credible go-to market strategy for your mobile site or app

8y Andy Favell

Formulating a credible go-to market strategy for y...

Planning and budgeting for your promotional campaign at the very start of your mobile project is critical to success. Read More...

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The digital download: Periscope in your Tweets and apps in your Uber

The digital download: Periscope in your Tweets and apps in your Uber

8y Yuyu Chen

The digital download: Periscope in your Tweets and...

This week's news includes Twitter’s integration of Periscope, The White House’s new Snapchat account and Uber’s updated API program. Read More...

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Seven of our favorite stats of the week

Seven of our favorite stats of the week

8y Mike O'Brien

Seven of our favorite stats of the week

Featuring figures from eMarketer, Snapchat and the Super Bowl, here are seven important industry stats from the last week. Read More...

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Why e-commerce brands need native apps

Why e-commerce brands need native apps

8y Yuyu Chen

Why e-commerce brands need native apps

Thanks to HTML5 and other advanced mobile technologies, browser-based apps can now function like native apps and reduce the barrier of downloads. Howe...

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Optimization key to Indonesian success for mobile and video in 2016

Optimization key to Indonesian success for mobile and video in 2016

8y Safitri Sri

Optimization key to Indonesian success for mobile ...

As we enter into 2016, location-based advertising (LBA), video, e-commerce, and mobile apps are digital trends that will continue to evolve in Indones...

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Why are ads with animals so appealing?

Why are ads with animals so appealing?

8y Mike O'Brien

Why are ads with animals so appealing?

Analyzing 5,000 branded videos, Unruly Media recently compiled a list of the 10 that were shared the most on social. One common theme was animals. But...

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How to identify your mobile audience and their needs

How to identify your mobile audience and their needs

8y Andy Favell

How to identify your mobile audience and their nee...

Before prototyping or redesigning mobile apps or sites, collate and analyze data from your website, social media, and surveys to determine who your cu...

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What do ad blockers mean for mobile apps?

What do ad blockers mean for mobile apps?

8y Mike O'Brien

What do ad blockers mean for mobile apps?

Ad blocking resulted in advertisers losing more than $21 billion last year, 98 percent of which came from desktop. But the latest iOS update shows tha...

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How Target's new ads show the real value of Shazam

How Target's new ads show the real value of Shazam

8y Tessa Wegert

How Target's new ads show the real value of Shazam

Target's ability to incorporate Shazam as a pillar of its latest ad campaign exemplifies the future of cross-channel innovation with the user experien...

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Tweets of the Week: Brands Cracked Up as Facebook Was Down

Tweets of the Week: Brands Cracked Up as Facebook Was Down

8y Mike O'Brien

Tweets of the Week: Brands Cracked Up as Facebook ...

Between Google's news and Facebook's outage, this week on Twitter was dominated by tech giants. However, National Coffee Day was also this week - we'r...

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Brands Still Matter - Just Not Like They Used To

Brands Still Matter - Just Not Like They Used To

9y Mike O'Brien

Brands Still Matter - Just Not Like They Used To

Ogilvy's Colin Mitchell asked, "Do brands still matter?" They do, but today's informed consumers care less about a brand's image and more about servic...

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Why Periscope Is the Next Big Thing in Social Media

Why Periscope Is the Next Big Thing in Social Media

9y Bob Cargill

Why Periscope Is the Next Big Thing in Social Medi...

With more brands emphasizing the importance of a solid presence on media platforms like Facebook and YouTube, this article predicts that the next big ...

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Google's Alphabet: A Welcome Move in Asia

Google's Alphabet: A Welcome Move in Asia

9y Sophie Loras

Google's Alphabet: A Welcome Move in Asia

For markets in Asia Pacific, Google's move to restructure itself under Alphabet will give products more autonomy to expand in the region. Read More...

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Auto-Play Ads Coming to Facebook Audience Network

Auto-Play Ads Coming to Facebook Audience Network

9y Emily Alford

Auto-Play Ads Coming to Facebook Audience Network

Facebook has just made app advertising a little bit easier by offering new features to its Audience Network including carousel ads and desktop video a...

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Alphabet: What's Going to Happen to Google Advertisers?

Alphabet: What's Going to Happen to Google Advertisers?

9y Mike O'Brien

Alphabet: What's Going to Happen to Google Adverti...

Industry experts say Alphabet, which separates the profitable parts of Google's business, highlights the company's weaknesses but may also be good for...

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Shell and PayPal Offer Mobile Payments at The Pump

Shell and PayPal Offer Mobile Payments at The Pump

9y Yuyu Chen

Shell and PayPal Offer Mobile Payments at The Pump

Today, the gasoline conglomerate is rolling out its “Fill Up & Go” mobile payment service across hundreds of retail stations in the U.K. Read More...

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What Does Facebook's New Algorithm Mean for Content Marketers?

What Does Facebook's New Algorithm Mean for Content Marketers?

9y Mike O'Brien

What Does Facebook's New Algorithm Mean for Conten...

With Facebook giving users more control of what they see in their News Feed, they're likely to remember their closest friends, but they may not necess...

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Facebook Lite Gives Advertisers Access to New Demographics in Asia

Facebook Lite Gives Advertisers Access to New Demographics in Asia

9y Sophie Loras

Facebook Lite Gives Advertisers Access to New Demo...

The global roll out of a new, less data-heavy Facebook for Android phones will help marketers better tap consumers across regions with limited Interne...

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