Twitter has added a few new features to its tailored audiences tool, making it easier for advertisers to target mobile and find new customers.
The Ritz-Carlton is looking to bring its signature luxury to mobile users by making it easier for them to check in and out with mobile check-in, among other enhancements to its app.
With the launch of the rumored iPhone 6 coming up in September, here's a look at how Apple could re-evaluate the success of the iPad and relaunch the device as a true replacement for the PC.
A recent announcement from Chevrolet about built-in 4G LTE Wi-Fi furthers the availability of in-car functionality, which could bring opportunities for advertisers and allow marketers to eventually deliver much more targeted experiences by tapping into additional driver details.
While mobile commerce continues to grow, consumers' conversion behavior is still a bit of a mystery to researchers and marketers.
A Nielsen report shows that while adult U.S. smartphone users are spending 65 percent more time using apps compared to two years ago, the average number of apps used per month has only seen a slight increase.
The keynote at the Google I/O conference introduced loads of new technology from the tech giant, giving advertisers more and more opportunities to reach consumers.
Facebook's Snapchat rival is back again and this time it's here to stay (we think). What does Slingshot mean for advertisers?
While mobile and tablet share of traffic continues to grow, consumer behavior differs greatly across form factor and operating system, according to new IBM research.
The social network will also begin to tell advertisers what apps consumers have downloaded in an effort to better target users with personalized ads.