Toyota Test Drives Ad Unit on Weather Channel App
Media

Toyota Test Drives Ad Unit on Weather Channel App

11y Susan Kuchinskas

Toyota Test Drives Ad Unit on Weather Channel App

The Weather Company released a redesigned version of The Weather Channel app for Android yesterday. Read More...

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2013: 'Year of the Mobile'
Media

2013: 'Year of the Mobile'

11y Alex Godelman

2013: 'Year of the Mobile'

Several new predictions on the mobile industry and why we may finally have come to the year of mobile. Read More...

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Groupon Extends Payments Service as Rivalry Grows
Social

Groupon Extends Payments Service as Rivalry Grows

11y Susan Kuchinskas

Groupon Extends Payments Service as Rivalry Grows

Groupon says its credit card processing service, Groupon Payments, is now available for Android phones as part of version 2.2 of the Groupon Merchants...

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What's Hot, What's Not: Mobile Advertising Trends in 2013
Asia

What's Hot, What's Not: Mobile Advertising Trends in 2013

11y Vikas Gulati

What's Hot, What's Not: Mobile Advertising Trends ...

Android, Freemium, and fragmentation are among the list of top trends that will drive mobile advertising this year. Read More...

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2013 Top 10 Predictions for China's Mobile Market
Asia

2013 Top 10 Predictions for China's Mobile Market

11y Alvin Wang Graylin

2013 Top 10 Predictions for China's Mobile Market

The mobile market in China is changing faster than ever, and in 2013 it will only accelerate. Read More...

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WWE Supplements App with WWE Active
Media

WWE Supplements App with WWE Active

11y Lisa Lacy

WWE Supplements App with WWE Active

With WWE Active, the app includes live match continuation, backstage content, polls, trivia and information on WWE Superstars and Divas. Read More...

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Mobile Ad for Black Ops Puts Gamers in the Picture
Media

Mobile Ad for Black Ops Puts Gamers in the Picture

11y Susan Kuchinskas

Mobile Ad for Black Ops Puts Gamers in the Picture

Activision, MEC Global and Millennial Media have launched a new mobile advertising campaign for Call of Duty: Black Ops 2 that lets fans use their cel...

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Rich Media Banners in HTML5 Enhance the Mobile Website Experience
Media

Rich Media Banners in HTML5 Enhance the Mobile Website Experience

12y Hernán Gonzalez

Rich Media Banners in HTML5 Enhance the Mobile Web...

The development of HTML5 is enabling businesses to expand the reach and depth of their marketing campaigns. Read More...

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Mobile Ad Click-Throughs Rise As Users Get Closer
Media

Mobile Ad Click-Throughs Rise As Users Get Closer

12y James Dohnert

Mobile Ad Click-Throughs Rise As Users Get Closer

Mobile ad CTRs rise 1.48 times higher than the average rate when users get within one-to-two miles away from a business, according to new YP study. Re...

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Rapid Smartphone Adoption in Japan, Mostly Android Users [Study]
Asia

Rapid Smartphone Adoption in Japan, Mostly Android Users [Study]

12y Adaline Lau

Rapid Smartphone Adoption in Japan, Mostly Android...

Android users make up close to 65 percent share of smartphone subscribers, compared to Apple at 32 percent. Read More...

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Quick Tour of Google Mountain View HQ - [Gallery]
Asia

Quick Tour of Google Mountain View HQ - [Gallery]

12y Adaline Lau

Quick Tour of Google Mountain View HQ - [Gallery]

An inside look at Google's campus. Read More...

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Smartphone Content Buyers More Favorable to Mobile Ads
Media

Smartphone Content Buyers More Favorable to Mobile Ads

12y Daniel Mickens

Smartphone Content Buyers More Favorable to Mobile...

Smartphone content buyers generated higher CTRs than non-content buyers, says OPA study. Read More...

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Walking Dead Images Creep Into Text Messages
Media

Walking Dead Images Creep Into Text Messages

12y Daniel Mickens

Walking Dead Images Creep Into Text Messages

Zlango is planning to let brands buy keyword-targeted text images. Read More...

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Q&A: Responsive Design, Mobile Apps, and What It Means to Be a Creative Technologist
Asia

Q&A: Responsive Design, Mobile Apps, and What It Means to Be a Creative Tec...

12y Adaline Lau

Q&A: Responsive Design, Mobile Apps, and What It M...

Visual Jazz Isobar's interactive director, Erik Hallander shares his experience implementing Responsive Design within the agency workflow. Read More...

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Traveling With Mobile and Social
Social

Traveling With Mobile and Social

12y Sundeep Kapur

Traveling With Mobile and Social

An accident away from home highlights how our mobile devices keep us connected and informed. Read More...

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What's New in Mobile Ad Tracking for App Publishers
Media

What's New in Mobile Ad Tracking for App Publishers

12y Rob Weber

What's New in Mobile Ad Tracking for App Publisher...

An update on how Google and Apple approaches to using device identifiers and what that means for marketers. Read More...

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Tablet - Big Mobile or Small Desktop Device?
Local

Tablet - Big Mobile or Small Desktop Device?

12y Gregg Stewart

Tablet - Big Mobile or Small Desktop Device?

Tablets are considered "mobile" devices, but that's only a starting point for marketers. Read More...

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Is There a Future for Yahoo in Japan?
Asia

Is There a Future for Yahoo in Japan?

12y Andy Radovic

Is There a Future for Yahoo in Japan?

Here are key initiatives Yahoo Japan have tried early this year that revolve around mobile, social, and the cloud. Read More...

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Marketing in the Mobile Email Revolution
Advanced Email Marketing

Marketing in the Mobile Email Revolution

12y Tal Nathan

Marketing in the Mobile Email Revolution

How can you reach people via email on their smartphones and make sure your emails are read or saved for later? Read More...

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Dominant Devices: Dramatically Increase the ROI of Your Mobile Strategy
Asia

Dominant Devices: Dramatically Increase the ROI of Your Mobile Strategy

12y Simon Small

Dominant Devices: Dramatically Increase the ROI of...

Optimizing content for model variations can be costly and difficult to maintain. Consider this approach. Read More...

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The Fundamentals of Mobile Email Strategy
Asia

The Fundamentals of Mobile Email Strategy

12y Ohad Hecht

The Fundamentals of Mobile Email Strategy

Consider these behavioral and penetration stats when your boss asks why your company needs a mobile email strategy. Read More...

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5 Reasons Why Mobile Browsing Isn't That Important
Media

5 Reasons Why Mobile Browsing Isn't That Important

12y Hernán Gonzalez

5 Reasons Why Mobile Browsing Isn't That Important

Before making a big investment to optimize your website for mobile users, consider these factors. Read More...

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Standing Out in the App Crowd
Media

Standing Out in the App Crowd

12y Andrew Solmssen

Standing Out in the App Crowd

Is it even possible to market apps so that they stand out? Or are marketers just wasting their time? Read More...

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Trulia Launches Mobile Ads for Real Estate Agents
Media

Trulia Launches Mobile Ads for Real Estate Agents

12y Kate Kaye

Trulia Launches Mobile Ads for Real Estate Agents

Agents can buy Zip code-targeted placements in its mobile app and website. Read More...

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Email on Mobile
Media

Email on Mobile

12y Melinda Krueger

Email on Mobile

Five steps to optimize your email message for mobile. Read More

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Driving Mobile to Scale
Media

Driving Mobile to Scale

12y Anna Bager

Driving Mobile to Scale

Mobile Rising Stars contest aims to give mobile advertising a seat at the "big boys'" table soon. Read More...

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Android Tablets Gain Share at iPad's Expense
Data insights

Android Tablets Gain Share at iPad's Expense

12y Rosalie Marshall

Android Tablets Gain Share at iPad's Expense

IDC release new figures on tablet sales in 2011. Read More...

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