CES 2011 Highlights
Marketing

CES 2011 Highlights

13y Jeremy Lockhorn

CES 2011 Highlights

A look at two trends that have significant implications for marketers. Read More...

View article
Moving Ahead With Smartphone Marketing in 2011
Asia

Moving Ahead With Smartphone Marketing in 2011

13y Darren Yan

Moving Ahead With Smartphone Marketing in 2011

The year 2010 can be considered a watershed time for smartphone handsets in Asia. Undoubtedly, the Apple iPhone has been a major driver of this phenom...

View article
Smartphone Market Share: Android Bypasses Apple
Data insights

Smartphone Market Share: Android Bypasses Apple

13y Anna Maria Virzi

Smartphone Market Share: Android Bypasses Apple

The number of smartphones using Google's Android operating system exceed those using Apple's, comScore reports. Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
Trends to Watch in 2011
Marketing

Trends to Watch in 2011

13y Sean Carton

Trends to Watch in 2011

Preparing for the always-on, always connected social consumer, tougher Internet restrictions, and dot-bomb 2.0. Read More...

View article
2010: The Year of Mobile?
Media

2010: The Year of Mobile?

13y Jack Marshall

2010: The Year of Mobile?

This year, the mobile ad space progressed rapidly, thanks to growth in smartphone adoption and the entry of Google and Apple to the market. Read More...

View article
Mobile Prophecies
Media

Mobile Prophecies

13y Davis Brewer

Mobile Prophecies

Four predictions of what will happen in the mobile device landscape in 2011. Read More...

View article
4 Mindsets for Mobile Engagement
Media

4 Mindsets for Mobile Engagement

13y Brian DAmato

4 Mindsets for Mobile Engagement

In order to maximize the value of what mobile technology can bring, everything fundamentally starts with how the user interacts with this technology f...

View article
Back to the Future: The Untapped Potential of 2.5G
Asia

Back to the Future: The Untapped Potential of 2.5G

13y Andrew Knott

Back to the Future: The Untapped Potential of 2.5G

With more than one billion consumers in Asia still using 2.5G mobile devices, here are three marketing myths that must be busted. Read More...

View article
How Businesses Should Respond to the Converging Social Mobile Network
Asia

How Businesses Should Respond to the Converging Social Mobile Network

13y Darren Yan

How Businesses Should Respond to the Converging So...

As more and more users visit social networks on their mobile devices, it is critical for companies to engage consumers on these channels. Read More...

View article
Fast-Food Chains Bypass Foursquare With Branded App
Local

Fast-Food Chains Bypass Foursquare With Branded App

13y Christopher Heine

Fast-Food Chains Bypass Foursquare With Branded Ap...

Carl's Jr. and Hardee's have built a geo-social app from scratch and plan to unveil it to customers soon. Read More...

View article
Facebook Places Comes to BlackBerry Devices
Media

Facebook Places Comes to BlackBerry Devices

13y Christopher Heine

Facebook Places Comes to BlackBerry Devices

The social giant's location-based platform isn't just for iPhone users anymore; Blackberry and Android are now part of the mix. Read More...

View article
Google’s Android Makes Market Share Strides in Third Quarter
Media

Google’s Android Makes Market Share Strides in Third Quarter

13y Jack Marshall

Google’s Android Makes Market Share Strides in Thi...

Apple stands still as Google enjoys strong growth in Android handsets. Read More...

View article
5 Challenges Facing Application Developers Today
Analytics

5 Challenges Facing Application Developers Today

13y Bryan Eisenberg

5 Challenges Facing Application Developers Today

Not all obstacles are insurmountable. Read More...

View article
Google Expands Android Ad Formats After Strong Handset Sales
Data insights

Google Expands Android Ad Formats After Strong Handset Sales

13y Jack Marshall

Google Expands Android Ad Formats After Strong Han...

Company extends video ads to Android devices as rumors of a video-based Apple iAd swirl. Read More...

View article
Mobile Ad Vendors Predict Strong Holiday Sales
Data insights

Mobile Ad Vendors Predict Strong Holiday Sales

13y Jack Marshall

Mobile Ad Vendors Predict Strong Holiday Sales

Could the fourth quarter signal the elusive "year of mobile" is upon us? Read More...

View article
Mobile Marketing: From Concept to Practice
Asia

Mobile Marketing: From Concept to Practice

14y Joshua Maa

Mobile Marketing: From Concept to Practice

Are you still using conventional media planning methods to manage new digital media? Read More...

View article
Rivals Beat Apple to iAd-like Executions on iPad
Data insights

Rivals Beat Apple to iAd-like Executions on iPad

14y Jack Marshall

Rivals Beat Apple to iAd-like Executions on iPad

Interactive campaigns for brands including Infiniti and Visa are already live on Apple's iPad devices. Read More...

View article
Smartphones Now Dominate Mobile Browser and App Use in U.S.
Data insights

Smartphones Now Dominate Mobile Browser and App Use in U.S.

14y Jack Marshall

Smartphones Now Dominate Mobile Browser and App Us...

Smartphones overtook non-smartphone handsets as primary devices for mobile browser and app use. Read More...

View article
6 Takeaways From Advertising Week 2010
Marketing

6 Takeaways From Advertising Week 2010

14y Anna Maria Virzi

6 Takeaways From Advertising Week 2010

Move over Mark Zuckerberg. Read More

View article
Apple and Google Continue Smartphone Growth in Europe
Data insights

Apple and Google Continue Smartphone Growth in Europe

14y Jack Marshall

Apple and Google Continue Smartphone Growth in Eur...

Nokia continues to lose ground as the number of devices running Apple, Google, and RIM operating systems grow. Read More...

View article
How Digital Is Improving the Shopper Experience
Asia

How Digital Is Improving the Shopper Experience

14y Andrew Knott

How Digital Is Improving the Shopper Experience

New tools and apps make it possible for forward-thinking brand marketers to create a better shopping experience for consumers. Here are four ways. Rea...

View article
6 Reasons Why Retailers Must Adopt Mobile Marketing
Marketing

6 Reasons Why Retailers Must Adopt Mobile Marketing

14y Jeremy Lockhorn

6 Reasons Why Retailers Must Adopt Mobile Marketin...

Retail needs mobile. And mobile needs retail. Consumers expect solid service and integration between digital platforms, with mobile at the center. Rea...

View article
The Golden Child of Smartphones?
Media

The Golden Child of Smartphones?

14y Davis Brewer

The Golden Child of Smartphones?

Apple has succeeded because of its appeal to consumers. What happens when the consumers get angry? Read More...

View article
Best Buy Hits Snag With 'Despicable Me' Mobile App
Data insights

Best Buy Hits Snag With 'Despicable Me' Mobile App

14y Lisa Lacy

Best Buy Hits Snag With 'Despicable Me' Mobile App

Some users have complained the experience doesn't work. Read More...

View article
Google Launches Location-based Mobile Ads
Local

Google Launches Location-based Mobile Ads

14y Jack Marshall

Google Launches Location-based Mobile Ads

AdWords addition include expandable, embedded maps. Read More...

View article
Creating an Effective App Distribution Plan
Marketing

Creating an Effective App Distribution Plan

14y Rob Weber

Creating an Effective App Distribution Plan

Insight on how to increase mobile app distribution based on Android, BlackBerry, and iOS application research with consumers Read More...

View article
1 5 6 7