Super Bowl ads are crazy expensive and get most of their attention before the game these days. But that's still a lot of attention, as well as the opportunity to do some visible multichannel marketing. The question is, do the pros outweigh the cons?
As one of the top agencies in the world, Ogilvy & Mather specializes in campaigns that engage consumers in unique ways - something New York president Adam Tucker believes is the future of storytelling.
Bud Light is officially selling smart fridges that let you know when you're almost out of beer. Is this a fun novelty item, or does it show how CPG brands will be impacted by the IoT?
Brands can reach consumers during the Super Bowl with real-time video ads on Facebook and through Twitter war rooms. And with a shoppable halftime show, Pepsi is taking it to the next level.
The Super Bowl is right around the corner, so ClickZ is taking a peek at some of the ads from staples like Anheuser-Busch and Coca-Cola, as well as newcomers such as Skittles and NOMORE.org.
Beer company Anheuser-Busch is introducing a home delivery service for its popular Bud Light brand. The "Bud Light Button" is a new app that allows users to order drinks on their smartphones.
Newcastle's new pre-Super Bowl ad campaign encourages small brands to band together to create a game day commercial that will rival those of larger brands with bigger ad spend.
Expect to see new players, new features, new strategies, and new faces in the 2014 Super Bowl ad game, as well as at least one TV show reunion.
Anheuser-Busch has put AKQA in charge of digital advertising for the Budweiser, Bud Light, and Stella Artois brands.
Agency confirms it has landed AB Inbev brand.