Cannes Coverage: Four mobile ad announcements from Facebook
Conference Coverage

Cannes Coverage: Four mobile ad announcements from Facebook

8y Mike O'Brien

Cannes Coverage: Four mobile ad announcements from...

Despite the party atmosphere of Cannes, Facebook is all business at the creativity festival, with several announcements for its mobile advertisers. Re...

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Do brands need Super Bowl ads anymore?
Strategies

Do brands need Super Bowl ads anymore?

8y Mike O'Brien

Do brands need Super Bowl ads anymore?

Super Bowl ads are crazy expensive and get most of their attention before the game these days. But that's still a lot of attention, as well as the ...

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Spotlight on: Adam Tucker, president, Ogilvy NYC
Agency Spotlight

Spotlight on: Adam Tucker, president, Ogilvy NYC

9y Mike O'Brien

Spotlight on: Adam Tucker, president, Ogilvy NYC

As one of the top agencies in the world, Ogilvy & Mather specializes in campaigns that engage consumers in unique ways - something New York president ...

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How will the IoT affect CPG brands?
CPG (FMCG)

How will the IoT affect CPG brands?

9y Mike O'Brien

How will the IoT affect CPG brands?

Bud Light is officially selling smart fridges that let you know when you're almost out of beer. Is this a fun novelty item, or does it show how CPG br...

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Real-Time Advertising a Staple of the Super Bowl
Display Advertising

Real-Time Advertising a Staple of the Super Bowl

9y Mike O'Brien

Real-Time Advertising a Staple of the Super Bowl

Brands can reach consumers during the Super Bowl with real-time video ads on Facebook and through Twitter war rooms. And with a shoppable halftime sho...

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ClickZ's Super Bowl XLIX Ad Preview
Media

ClickZ's Super Bowl XLIX Ad Preview

9y Mike O'Brien

ClickZ's Super Bowl XLIX Ad Preview

The Super Bowl is right around the corner, so ClickZ is taking a peek at some of the ads from staples like Anheuser-Busch and Coca-Cola, as well as ne...

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Bud Light Offering Delivery Service Just in Time for the Super Bowl
Media

Bud Light Offering Delivery Service Just in Time for the Super Bowl

9y Emily Alford

Bud Light Offering Delivery Service Just in Time f...

Beer company Anheuser-Busch is introducing a home delivery service for its popular Bud Light brand. The "Bud Light Button" is a new app that allows us...

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Are Super Bowl Ads Worth the Price? Newcastle Says No
Media

Are Super Bowl Ads Worth the Price? Newcastle Says No

9y Emily Alford

Are Super Bowl Ads Worth the Price? Newcastle Says...

Newcastle's new pre-Super Bowl ad campaign encourages small brands to band together to create a game day commercial that will rival those of larger br...

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ClickZ’s Super Bowl XLVIII Ad Preview
Marketing

ClickZ’s Super Bowl XLVIII Ad Preview

10y Lisa Lacy

ClickZ’s Super Bowl XLVIII Ad Preview

Expect to see new players, new features, new strategies, and new faces in the 2014 Super Bowl ad game, as well as at least one TV show reunion. Read M...

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AKQA to Digitally Lead Budweiser, Bud Light, and Stella Artois Brands
Agency Spotlight

AKQA to Digitally Lead Budweiser, Bud Light, and Stella Artois Brands

12y James Dohnert

AKQA to Digitally Lead Budweiser, Bud Light, and S...

Anheuser-Busch has put AKQA in charge of digital advertising for the Budweiser, Bud Light, and Stella Artois brands. Read More...

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Stella Artois, Saks Fifth Pick VML for Digital
Marketing

Stella Artois, Saks Fifth Pick VML for Digital

13y Christopher Heine

Stella Artois, Saks Fifth Pick VML for Digital

Agency confirms it has landed AB Inbev brand. Read More...

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