AOL tries to lure leads with free wireless data

Display Advertising AOL tries to lure leads with free wireless data

5y Al Roberts

AOL tries to lure leads with free wireless data

In 2015, Verizon purchased AOL for $4.4 billion. Now, the mega wireless carrier is leveraging its wireless network as part of a new ad offering called...

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What are the top 10 most popular search engines?

Data insights What are the top 10 most popular search engines?

5y Christopher Ratcliff

What are the top 10 most popular search engines?

You know, apart from the most obvious search engine. And possibly the second most obvious one too. In fact I’ll start again, what are the eight most p...

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Verizon acquires Yahoo's operating business for $4.8 billion

Agency Spotlight Verizon acquires Yahoo's operating business for $4.8 billion

5y Sophie Loras

Verizon acquires Yahoo's operating business for $4...

Verizon has agreed to acquire Yahoo's operating business in a $4.8 billion cash deal, sealing the fate of one of the internet's pioneering giants. Rea...

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Can advertisers make the walled gardens hand over their keys?

Media Can advertisers make the walled gardens hand over their keys?

5y Merrily McGugan

Can advertisers make the walled gardens hand over ...

Giants like Google and Facebook have a monopoly on data, something that will only change if advertisers call them on it, the way Kellogg's and Kraft F...

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The Digital Download: New Instagram video offering, new Pinterest partner, NewFronts

Media The Digital Download: New Instagram video offering, new Pinterest partner, NewFronts

6y Mike O'Brien

The Digital Download: New Instagram video offering...

This has been a big week in digital, as many industry giants had their NewFronts in New York. Still, Pinterest and Instagram have newsworthy items of ...

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NewFronts News: Merging video, data still the main focus for AOL

Media NewFronts News: Merging video, data still the main focus for AOL

6y Mike O'Brien

NewFronts News: Merging video, data still the main...

It's all about content for AOL, per the media giant's NewFront event. But AOL is focused on distribution, formats and data, rather than just the conte...

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The Digital Download: Facebook additions amid Yahoo speculation

Media The Digital Download: Facebook additions amid Yahoo speculation

6y Mike O'Brien

The Digital Download: Facebook additions amid Yaho...

This week in digital has seen some exciting events, in addition to a new IAB tool and Wall Street analysts picking their horse in the race to acquire ...

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Why not having DMARC can still hurt your deliverability

Email Why not having DMARC can still hurt your deliverability

6y Derek Harding

Why not having DMARC can still hurt your deliverab...

In theory, having no DMARC record should have no impact on deliverability, but not everyone got that memo. Read More...

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The Digital Download: Video, VR, and volatile chatbots

Media The Digital Download: Video, VR, and volatile chatbots

6y Mike O'Brien

The Digital Download: Video, VR, and volatile chat...

This week featured a lot of video offerings, in addition to Microsoft reintroducing Tay after her disastrous debut and Google giving AdWords its first...

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Ad buying: a glossary of key terms and acronyms

Media Ad buying: a glossary of key terms and acronyms

6y Mike O'Brien

Ad buying: a glossary of key terms and acronyms

For beginners, buying ads can be a confusing labyrinth of jargon and acronyms. To help you make sense of them, we've compiled this (we hope) helpful g...

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Digital people on the move: February 2016

Strategies Digital people on the move: February 2016

6y Mike O'Brien

Digital people on the move: February 2016

This month sees executives switching social platforms, and significant appointments at AOL and the IAB. One CEO also plans to leave one of the world's...

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Our guide to the best and worst mobile ad formats

Display Advertising Our guide to the best and worst mobile ad formats

6y Mike O'Brien

Our guide to the best and worst mobile ad formats

As the world becomes more smartphone-centric, failing to master mobile marketing is no longer an option. Here are some of the best and worst ad format...

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The digital download: YouTube ads go real-time, while Facebook woos publishers

Headline News The digital download: YouTube ads go real-time, while Facebook woos publishers

6y Yuyu Chen

The digital download: YouTube ads go real-time, wh...

News of the week features YouTube’s two Super Bowl advertising programs, Facebook’s new features, AOL’s identity crisis and ClickZ’s first intelligenc...

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What the influx of smart homes means for brand marketers

Data insights What the influx of smart homes means for brand marketers

6y Mike O'Brien

What the influx of smart homes means for brand mar...

2016 is slated to be a big year for connected devices. They're designed to make life easier for consumers, but will they do the same for marketers? Re...

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Why in-app ads may be the future of mobile advertising

Mobile Why in-app ads may be the future of mobile advertising

6y Yuyu Chen

Why in-app ads may be the future of mobile adverti...

Brands and agencies can no longer only focus on mobile Web, because apps are growing rapidly and in-app advertising offers marketers a better opportun...

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Top 10 industry highlights of 2015

Trends Top 10 industry highlights of 2015

6y Yuyu Chen

Top 10 industry highlights of 2015

As we step into 2016, ClickZ presents the most important news in digital marketing over the past year, such as Periscope's debut and Google's "Mobileg...

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How to make quality the new quantity for media partnerships

Strategies How to make quality the new quantity for media partnerships

6y Guest Writer

How to make quality the new quantity for media par...

By: Frank Besteiro, head of business development and partnerships, AOL. The key to fostering profitable media partnerships that are mutually beneficia...

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Video advertising: the display ad of the future

Display Advertising Video advertising: the display ad of the future

6y Emily Alford

Video advertising: the display ad of the future

Display is a long way from dead. In fact, new technology is making it possible for traditional display to be more beautiful and engaging than ever wit...

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Digital people on the move: StubHub and The Coffee Bean & Tea Leaf have new marketing leaders

Marketing Digital people on the move: StubHub and The Coffee Bean & Tea Leaf have new marketing leaders

6y Yuyu Chen

Digital people on the move: StubHub and The Coffee...

StubHub, The Coffee Bean & Tea Leaf, Havas, EVB, and the Interactive Advertising Bureau (IAB) announced key hires and promotions this past October...

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Where is video going? 5 areas for marketers to focus on

Media Where is video going? 5 areas for marketers to focus on

6y Mike O'Brien

Where is video going? 5 areas for marketers to foc...

Video is getting bigger and bigger, but where is it going? According new research, programmatic video buying and branded video content are just two ar...

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4 Best Practices for Creating a Custom Content Strategy

Content 4 Best Practices for Creating a Custom Content Strategy

6y Guest

4 Best Practices for Creating a Custom Content Str...

Consider these four concepts as you attempt to cultivate a custom content marketing strategy that can yield a compelling campaign with a high propensi...

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Programmatic Media Buying: Sitting at the Intersection of Owned and Paid Media

Media Programmatic Media Buying: Sitting at the Intersection of Owned and Paid Media

6y Pelin Thorogood

Programmatic Media Buying: Sitting at the Intersec...

The value of programmatic media buying currently has a big impact on the digital marketing industry. How can marketers optimize this type of advertisi...

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The Year of Online Video: What We Saw and What's Next for Brands

Media The Year of Online Video: What We Saw and What's Next for Brands

6y Tessa Wegert

The Year of Online Video: What We Saw and What's N...

Advances in online video during 2015 indicate that this medium is a choice advertising format for brands. What predictions can industry experts make f...

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3 Ways to Achieve Sustainable Revenue: Why Gigaom and Re/Code Are the Tip of the Iceberg

Media 3 Ways to Achieve Sustainable Revenue: Why Gigaom and Re/Code Are the Tip of the Iceberg

6y Eric Wheeler

3 Ways to Achieve Sustainable Revenue: Why Gigaom ...

The revolving door of media publishers incites questions about the sustainability of the current publisher business model. Here are three suggestions ...

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IAB: HTML5 to Be New Industry Standard

Display Advertising IAB: HTML5 to Be New Industry Standard

6y Yuyu Chen

IAB: HTML5 to Be New Industry Standard

Advertisers have long used Flash to make interactive ads online, but the IAB is going to ditch Flash for HTML5 as the new industry standard. Read More...

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Rise Of the Authenticators

Marketing Rise Of the Authenticators

6y Kevin Lee

Rise Of the Authenticators

What can digital marketers do to guarantee their ads reach humans, as opposed to fraudulent bots hijacking human identities and consequently profiting...

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Could Microsoft and AOL Take on Google and Facebook?

Display Advertising Could Microsoft and AOL Take on Google and Facebook?

6y Mike O'Brien

Could Microsoft and AOL Take on Google and Faceboo...

To compete with Google and Facebook, Microsoft and AOL are training one another on their respective strengths: content and programmatic. Read More...

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