Consider these four concepts as you attempt to cultivate a custom content marketing strategy that can yield a compelling campaign with a high propensity for consumer engagement.
The value of programmatic media buying currently has a big impact on the digital marketing industry. How can marketers optimize this type of advertising investment?
Advances in online video during 2015 indicate that this medium is a choice advertising format for brands. What predictions can industry experts make for future progress?
The revolving door of media publishers incites questions about the sustainability of the current publisher business model. Here are three suggestions that can help encourage revenue.
Advertisers have long used Flash to make interactive ads online, but the IAB is going to ditch Flash for HTML5 as the new industry standard.
What can digital marketers do to guarantee their ads reach humans, as opposed to fraudulent bots hijacking human identities and consequently profiting from publishers and advertisers?
To compete with Google and Facebook, Microsoft and AOL are training one another on their respective strengths: content and programmatic.
In San Francisco, Lauri Baker, vice president of content partnerships at AOL, will discuss engagement as it relates to the line between sponsored and organic content.
Earlier today, AOL rolled out five premium video ad solutions that combine engaging visual content with data intelligence.
In part one of this series, we looked at what happens to an email marketing message from the point when you hit "send." Now we'll follow the email as it reaches its recipient.