AOL Reveals 16 Original Programs at the NewFronts

AOL Reveals 16 Original Programs at the NewFronts

10y Greg Jarboe

AOL Reveals 16 Original Programs at the NewFronts

AOL announces 16 original shows that will premiere throughout the year on its network. It has also signed a deal with Nielsen that will provide TV-com...

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AOL and Microsoft Team Up to Offer Premium Content

AOL and Microsoft Team Up to Offer Premium Content

10y Greg Jarboe

AOL and Microsoft Team Up to Offer Premium Content

Through a video partnership with Microsoft, AOL brands will be able to display their content on MSN and Bing apps. Read More...

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AOL Debuts Native Mobile Ad Unit

AOL Debuts Native Mobile Ad Unit

10y Lisa Lacy

AOL Debuts Native Mobile Ad Unit

AOL's new ad unit claims to enable publishers to increase revenue in mobile. Read More...

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AOL Strikes Premium Motion Picture Deal With Miramax

AOL Strikes Premium Motion Picture Deal With Miramax

10y Greg Jarboe

AOL Strikes Premium Motion Picture Deal With Miram...

A new deal between AOL and Miramax will allow users of the AOL On Network to view many of the studio's feature films free of charge. Read More...

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LiveRail Serves the Most Video Ads in March, Takes Top Spot in Ad Ranking

LiveRail Serves the Most Video Ads in March, Takes Top Spot in Ad Ranking

10y Greg Jarboe

LiveRail Serves the Most Video Ads in March, Takes...

In the most recent report from comScore, LiveRail overtook AOL, Inc. to solidify its position at the preferred sell-side video advertising technology ...

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Americans Spent Almost 18 Hours in February Watching Online Video

Americans Spent Almost 18 Hours in February Watching Online Video

10y Greg Jarboe

Americans Spent Almost 18 Hours in February Watchi...

While the number of Americans watching online videos saw modest growth in the last year, the big news is the nearly 50 percent growth in the number of...

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AOL Announces "Connected," First Foray Into Long-Form Video

AOL Announces "Connected," First Foray Into Long-Form Video

10y Greg Jarboe

AOL Announces "Connected," First Foray Into Long-F...

"Connected," which captures the authentic voices of five individuals as they put their lives on camera, has seen tremendous success in international m...

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ad:tech San Francisco 2014: Much Ado About Everything

ad:tech San Francisco 2014: Much Ado About Everything

10y Hollis Thomases

ad:tech San Francisco 2014: Much Ado About Everyth...

The ad:tech San Francisco conference showcased everything from wearables to start-ups and featured presentations on themes including the state of the ...

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AOL Unveils Cross-Screen Programmatic Ad Platform 'One'

AOL Unveils Cross-Screen Programmatic Ad Platform 'One'

10y Lisa Lacy

AOL Unveils Cross-Screen Programmatic Ad Platform ...

The platform, One by AOL, will combine several programmatic platforms, including Adap.tv, AdLearn Open Platform, and Marketplace. Read More...

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comScore: Video Ad Views Hit 26.9 Billion in January

comScore: Video Ad Views Hit 26.9 Billion in January

10y Greg Jarboe

comScore: Video Ad Views Hit 26.9 Billion in Janua...

According to comScore, 183.8 million Americans watched 48.7 billion online content videos in January 2014, while the number of video ad views totaled ...

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AOL Plays Catch-Up on Ad, Content Targeting with $90.7 Million Gravity Buy

AOL Plays Catch-Up on Ad, Content Targeting with $90.7 Million Gravity Buy

10y Liva Judic

AOL Plays Catch-Up on Ad, Content Targeting with $...

AOL's $90.7 million acquisition of Gravity to personalize ads and editorial is good news. But is it good enough to enable it to compete with the likes...

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Online Content Videos Hit Record 52 Billion Monthly Views

Online Content Videos Hit Record 52 Billion Monthly Views

10y Greg Jarboe

Online Content Videos Hit Record 52 Billion Monthl...

Online content video views have exceeded 50 billion a month for the first time on record, as 188.2 million Americans watched 52.4 billion online conte...

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Unruly's Top 10 Social Video Trends for 2014

Unruly's Top 10 Social Video Trends for 2014

10y Greg Jarboe

Unruly's Top 10 Social Video Trends for 2014

Unruly shares 10 social video predictions, including the need for brands to create newsrooms; Facebook shaking up the video ecosystem; mobile becoming...

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For Whom The Bell Really Tolls? NSA Docs Show Google Cookies Used for Data Spying

For Whom The Bell Really Tolls? NSA Docs Show Google Cookies Used for Data Spying

10y Liva Judic

For Whom The Bell Really Tolls? NSA Docs Show Goog...

Internal NSA documents pointing at Google's lack of security allowing the government to spy on the back of its cookies relaunches the data debate. Rea...

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YouTube to Launch an Ad-Free Music Subscription Service?

YouTube to Launch an Ad-Free Music Subscription Service?

10y Jessica Lee

YouTube to Launch an Ad-Free Music Subscription Se...

Reports are out that YouTube may be planning a music video subscription service that would allow users to access videos on demand without advertising ...

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comScore: Google Continues to Lead US Search Market Despite Drop in Queries

comScore: Google Continues to Lead US Search Market Despite Drop in Queries

10y Yuyu Chen

comScore: Google Continues to Lead US Search Marke...

Google continues to lead the way in the U.S. search market despite a 2 percent drop in overall search queries in September 2013, according to comScore...

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How to Leverage Premium Assets to Create More Engaging Digital Ads

How to Leverage Premium Assets to Create More Engaging Digital Ads

10y Guest

How to Leverage Premium Assets to Create More Enga...

Pictela's Ed Barnes shares a variety of tips and tools to help all levels of users leverage brand assets to create premium ads. Read More...

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comScore: AOL Climbs to Second Place in Online Video Content Ranking

comScore: AOL Climbs to Second Place in Online Video Content Ranking

11y Greg Jarboe

comScore: AOL Climbs to Second Place in Online Vid...

AOL has climbed into second place on comScore's video metrix, with 55.9 percent more viewers than it had one year ago. Read More...

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AOL Targets Programmatic Video Advertising With Adap.tv Acquisition

AOL Targets Programmatic Video Advertising With Adap.tv Acquisition

11y Matt Kapko

AOL Targets Programmatic Video Advertising With Ad...

AOL is making a fresh $405 million bet on programmatic video advertising by acquiring Adap.tv. Read More...

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Ad Networks and Major Tech Companies Adopt Anti-Piracy Measures

Ad Networks and Major Tech Companies Adopt Anti-Piracy Measures

11y Matt Kapko

Ad Networks and Major Tech Companies Adopt Anti-Pi...

The White House has gathered voluntary support and commitment from several major tech companies, publishers, and ad networks to combat online piracy a...

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AOL First Major Company to Certify Sales Staff With IAB Exam

AOL First Major Company to Certify Sales Staff With IAB Exam

11y James Dohnert

AOL First Major Company to Certify Sales Staff Wit...

AOL will now require its entire sales team to pass the IAB Digital Media Sales Certification exam. Read More...

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Ad:tech - AOL Marketplace Enters Crowded Programmatic, er, Marketplace

Ad:tech - AOL Marketplace Enters Crowded Programmatic, er, Marketplace

11y Susan Kuchinskas

Ad:tech - AOL Marketplace Enters Crowded Programma...

AOL Networks has introduced a new supply-side platform with the cumbersome name of Marketplace by AdTech. AOL chairman and chief executive Tim Armstro...

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ComScore Study Reveals Online Searches Hit 17 Billion in November

ComScore Study Reveals Online Searches Hit 17 Billion in November

11y James Dohnert

ComScore Study Reveals Online Searches Hit 17 Bill...

November 2012 saw U.S. online searches rise over the 17 billion mark, according to a new study from comScore. Read More...

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AOL Advertising.com Group Hires Kline as CMO

AOL Advertising.com Group Hires Kline as CMO

11y Melanie White

AOL Advertising.com Group Hires Kline as CMO

AOL's Advertising.com Group has appointed Allie Kline as chief marketing officer. Kline will report directly to Ned Brody, chief executive of Advertis...

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AOL Appoints Head of Agency and Industry Relations

AOL Appoints Head of Agency and Industry Relations

11y Melanie White

AOL Appoints Head of Agency and Industry Relations

AOL has appointed Jack Bamberger as head of agency and industry relations. Based in New York, Bamberger will work with AOL’s largest advertising custo...

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Everything New Is Old Again

Everything New Is Old Again

11y Dave Hendricks

Everything New Is Old Again

AOL looks to be number one in email again with its new webmail client Alto. Read More...

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Chad Little Launches Adhesive.co - Focuses on Premium CPC Format Ads

Chad Little Launches Adhesive.co - Focuses on Premium CPC Format Ads

11y Tim Nichols

Chad Little Launches Adhesive.co - Focuses on Prem...

The serial entrepreneur launches a "Project Devil" for online retailers and direct marketers. Read More...

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