AOL's acquisition of video content syndication platform Vidible boosts its ability to effectively compete with the likes of YouTube and Facebook in the digital video space.
This is a roundup of new hires and promotions in the digital marketing industry during October of this year.
Brands are allocating 60 percent of their video spend to programmatic buying, while agencies spend more than 20 percent less, leaving brands to purchase programmatic in-house.
A recent study of paid social media finds that YouTube is more effective at both introducing customers to products and converting sales than any other social platform.
With a new technology recognizing television-generated conversion, AOL's Adap.tv hopes to blur the line between digital and television advertising.
This is a roundup of new hires and promotions in the digital marketing industry during June.
The move is expected to open up additional private exchanges, although insiders are not sure all media buyers will follow suit and shun open exchanges completely.
The Internet of Me is just what it sounds like: a digital world in which the consumer is king. It's time to ask whether your product is personalized enough to earn a place within his kingdom.
In the most recent report from comScore, things stayed relatively the same across the video advertising ecosystem.
The four companies have banded together to prevent ad scams as well as to educate consumers on how to protect themselves from ad scams and report them if they do occur.