Right after its acquisition by Verizon, AOL has enhanced its programmatic platform to help marketers not only target mobile app users, but attribute the effect of other mediums on those campaigns.
Telecom giant Verizon has agreed to buy AOL in a $4.4 billion deal. How might this move change the mobile video and programmatic landscape?
At NewFronts 2015, AOL launched a new series of year-round video offerings from actors like James Franco and Jared Leto, as well as NBC in conjunction with its new One by AOL ad platform.
AOL's ONE, an open, unified programmatic platform, will allow advertisers to optimize against various screens, formats, and inventory types.
A recent photo of an optical illusion has sparked a huge debate across the Internet as to whether a dress is white and gold or black and blue. Many brands have taken to Twitter to join the fun.
By bringing programmatic buying in-house and having their own data management platforms, brands like Allstate and Netflix are able to exercise total control over their user data.
In this video interview, Erika Nardini, chief marketing officer of AOL, shares why "barbell strategy" is so important to AOL, and how the media company unifies programmatic products.
AOL's acquisition of video content syndication platform Vidible boosts its ability to effectively compete with the likes of YouTube and Facebook in the digital video space.
This is a roundup of new hires and promotions in the digital marketing industry during October of this year.
Brands are allocating 60 percent of their video spend to programmatic buying, while agencies spend more than 20 percent less, leaving brands to purchase programmatic in-house.