AOL Puts All Original Videos on Monetized YouTube Channels
Media

AOL Puts All Original Videos on Monetized YouTube Channels

12y Greg Jarboe

AOL Puts All Original Videos on Monetized YouTube ...

AOL is joining some of the biggest names in media including Hearst, Lionsgate, Reuters, Slate and Pitchfork. Read More...

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AOL Pushes New Devil Units for Specific Brand Verticals
Display Advertising

AOL Pushes New Devil Units for Specific Brand Verticals

12y Matt Kapko

AOL Pushes New Devil Units for Specific Brand Vert...

Project Devil 2 features templates with applications tailored to specific verticals like retail, entertainment, consumer-packaged goods, finance, auto...

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ShareThis Tops New Ad Entity Ranking From ComScore
Ad Industry Metrics

ShareThis Tops New Ad Entity Ranking From ComScore

12y ClickZ Stats Staff

ShareThis Tops New Ad Entity Ranking From ComScore

Firms like CNN, Walmart.com, and Twitter also turned up on the list of 30 "ad focus entities." Read More...

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Koch-Linked Group Dropped Over $1M Online in Last 2 Weeks
Marketing

Koch-Linked Group Dropped Over $1M Online in Last 2 Weeks

12y Kate Kaye

Koch-Linked Group Dropped Over $1M Online in Last ...

Americans for Prosperity recently bought ads from Pandora, Google and AOL, and purchased today's Twitter Promoted Trend. Read More...

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AOL Introduces Ads in Connected TV App
Media

AOL Introduces Ads in Connected TV App

12y Matt Kapko

AOL Introduces Ads in Connected TV App

Single campaigns can now be deployed across multiple screens with a single media buy. Read More...

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Republicans Spend $50K on YouTube Ads Targeting Congressional Districts
Marketing

Republicans Spend $50K on YouTube Ads Targeting Congressional Districts

12y Kate Kaye

Republicans Spend $50K on YouTube Ads Targeting Co...

Google just launched truer congressional district targeting, which could help it keep an edge over Facebook and other ad networks in 2012 for U.S. Hou...

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AOL Banks on Ad Market Rationality to Drive Revenues
Display Advertising

AOL Banks on Ad Market Rationality to Drive Revenues

12y Kate Kaye

AOL Banks on Ad Market Rationality to Drive Revenu...

Company reported global ad revenue growth of 6% in Q2 2012. Read More...

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AOL, Arnold Worldwide, USA Today Hire
Agency Spotlight

AOL, Arnold Worldwide, USA Today Hire

12y Daniel Mickens

AOL, Arnold Worldwide, USA Today Hire

Marketing news roundup: PulsePoint, Nearby Now Read More...

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AOL Offers Cross-Platform Ads for Desktop and Mobile
Display Advertising

AOL Offers Cross-Platform Ads for Desktop and Mobile

12y Matt Kapko

AOL Offers Cross-Platform Ads for Desktop and Mobi...

Pictela ads now work across smartphones and tablets. Read More...

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AOL Promotes Man Behind Ad Revenue Bright Spot
Display Advertising

AOL Promotes Man Behind Ad Revenue Bright Spot

12y Kate Kaye

AOL Promotes Man Behind Ad Revenue Bright Spot

Ned Brody will fill a newly-created CEO position for the Ad.com Group. Read More...

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Armstrong: AOL Ads Are Not 'Laser-Focused on Social'
Media

Armstrong: AOL Ads Are Not 'Laser-Focused on Social'

12y Christopher Heine

Armstrong: AOL Ads Are Not 'Laser-Focused on Socia...

CEO talks about ads, innovation, and Facebook. Read More...

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Agencies Lukewarm on 2012 NewFronts
Media

Agencies Lukewarm on 2012 NewFronts

12y Anna Maria Virzi

Agencies Lukewarm on 2012 NewFronts

Will people watch and advertisers buy in? Read More

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Facebook Video Visitors Down 8%, Yahoo's Up 8%
Data insights

Facebook Video Visitors Down 8%, Yahoo's Up 8%

12y Anna Maria Virzi

Facebook Video Visitors Down 8%, Yahoo's Up 8%

ComScore's online video rankings put Google sites at No. 1 with 146 million unique viewers. Read More...

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AOL Adopts Nielsen GRP for Video Ads
Media

AOL Adopts Nielsen GRP for Video Ads

12y Susan Kuchinskas

AOL Adopts Nielsen GRP for Video Ads

AOL advertisers will only pay for percentage of target audience actually hit. Read More...

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AOL Offers DSP Service
Display Advertising

AOL Offers DSP Service

12y Zachary Rodgers

AOL Offers DSP Service

AdLearn Open Platform will compete with Turn, MediaMath, DataXu, and Google's Invite Media. Read More...

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AOL, Microsoft, and Yahoo Kick Off Display Ad Deal
Display Advertising

AOL, Microsoft, and Yahoo Kick Off Display Ad Deal

12y Zachary Rodgers

AOL, Microsoft, and Yahoo Kick Off Display Ad Deal

Ménage à trois in display advertising starts on schedule. Read More...

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AOL Sales Head: NewFronts Highlight Original Content at Scale
Media

AOL Sales Head: NewFronts Highlight Original Content at Scale

12y Susan Kuchinskas

AOL Sales Head: NewFronts Highlight Original Conte...

Janet Balis discusses AOL's video strategy and how the "online upfront" plays into it. Read More...

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Online Upfront Gains Steam With YouTube, Yahoo, Et Al
Media

Online Upfront Gains Steam With YouTube, Yahoo, Et Al

12y Susan Kuchinskas

Online Upfront Gains Steam With YouTube, Yahoo, Et...

Annual Digitas event enlists AOL, Google/YouTube, Hulu, Microsoft, and Yahoo. Read More...

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Researcher: Facebook's 2012 Ad Sales to Top $5B
Ad Industry Metrics

Researcher: Facebook's 2012 Ad Sales to Top $5B

12y Christopher Heine

Researcher: Facebook's 2012 Ad Sales to Top $5B

But Google will soon catch up in the display category, eMarketer says. Read More...

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AOL to Lean On Right Media in 'Big Three' Ad Deal
Display Advertising

AOL to Lean On Right Media in 'Big Three' Ad Deal

12y Zachary Rodgers

AOL to Lean On Right Media in 'Big Three' Ad Deal

AOL sticks with Yahoo for real-time bidding in mega display ad agreement. Read More...

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AOL Sees Ad Gains, Pushes 'Project Devil' Inside Agencies
Display Advertising

AOL Sees Ad Gains, Pushes 'Project Devil' Inside Agencies

12y Zachary Rodgers

AOL Sees Ad Gains, Pushes 'Project Devil' Inside A...

Global display ad revenue grew 15 percent last quarter, helped by sales org changes and video ads. Read More...

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Top 20 U.S. Web Properties: Google Surges Past Yahoo
Audience

Top 20 U.S. Web Properties: Google Surges Past Yahoo

12y Anna Maria Virzi

Top 20 U.S. Web Properties: Google Surges Past Yah...

Amazon, Federated Media also see big gains in audience by year's end, comScore Media Metrix reports. Read More...

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Microsoft's Search Sees Slight Gain in Market Share
Data insights

Microsoft's Search Sees Slight Gain in Market Share

12y ClickZ Stats Staff

Microsoft's Search Sees Slight Gain in Market Shar...

Google maintains lead with 65.9 percent of U.S. market share in December 2011, according to comScore. Read More...

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2012 Email Marketing Predictions
Email

2012 Email Marketing Predictions

12y David Daniels

2012 Email Marketing Predictions

The sheer fascination of launching social marketing campaigns will subside - and four other trends that will impact marketers in the coming year. Read...

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Facebook's 2011 Ad Sales Took No Pity on Portals
Social

Facebook's 2011 Ad Sales Took No Pity on Portals

12y Christopher Heine

Facebook's 2011 Ad Sales Took No Pity on Portals

Social platform emerges as the display ad leader. Next up: mobile battle vs. Google. Read More...

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AOL Names Jim Norton to Head Sales
Display Advertising

AOL Names Jim Norton to Head Sales

12y Zachary Rodgers

AOL Names Jim Norton to Head Sales

A new role will consolidate oversight of AOL's direct sales and allow revenue chief Ned Brody to focus on partnerships. Read More...

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If AOL Is Ford, What's Facebook?
Marketing

If AOL Is Ford, What's Facebook?

12y Team ClickZ

If AOL Is Ford, What's Facebook?

If AOL is the Ford brand, as its CEO claims, what are the makes and models of its rivals? Read More...

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