Yahoo Flexes Its Media Muscle
Data insights

Yahoo Flexes Its Media Muscle

12y Idris Nagri

Yahoo Flexes Its Media Muscle

Behind the web player's decision to block DSPs and others from buying its remnant ads on Right Media. Read More...

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Walmart's Internet Radio Ads Tuned to Black Friday
Media

Walmart's Internet Radio Ads Tuned to Black Friday

12y Idris Nagri

Walmart's Internet Radio Ads Tuned to Black Friday

Big box retailer will target music listeners by genre. Read More...

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Made to Order - Web-Only Content That Makes for a Great Buy
Media

Made to Order - Web-Only Content That Makes for a Great Buy

12y Idris Nagri

Made to Order - Web-Only Content That Makes for a ...

Exclusive content placements on your site create additional channels through which to connect with consumers. Read More...

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Yahoo, Microsoft, and AOL Confirm Mega Display Ad Deal
Data insights

Yahoo, Microsoft, and AOL Confirm Mega Display Ad Deal

12y Idris Nagri

Yahoo, Microsoft, and AOL Confirm Mega Display Ad ...

The three will sell each others' remnant ads using real-time bidding technology from AppNexus and Yahoo. Read More...

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Facebook Draws More Video Viewers Than Hulu
Media

Facebook Draws More Video Viewers Than Hulu

13y Idris Nagri

Facebook Draws More Video Viewers Than Hulu

Facebook attracted more unique video viewers in September than Hulu, ESPN, and others, according to Nielsen. Read More...

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Demand Media and Seed.com Weed Out Freelancers
Marketing

Demand Media and Seed.com Weed Out Freelancers

13y Idris Nagri

Demand Media and Seed.com Weed Out Freelancers

Are ad-supported content farms drying up as an income source for stay-at-home writers? Read More...

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Yahoo, Google, AOL Vie for Premium Video Dominance
Data insights

Yahoo, Google, AOL Vie for Premium Video Dominance

13y Idris Nagri

Yahoo, Google, AOL Vie for Premium Video Dominance

Cos. are investing more heavily in original video content. Read More...

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Advertising Week: A Contest for Premium Ad Dollars
Display Advertising

Advertising Week: A Contest for Premium Ad Dollars

13y Idris Nagri

Advertising Week: A Contest for Premium Ad Dollars

Video and premium ads are themes so far this year. Read More...

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Digital Spend: The Multi-Billion Dollar Question
Asia

Digital Spend: The Multi-Billion Dollar Question

13y Arun Kumar

Digital Spend: The Multi-Billion Dollar Question

While the Microsoft, Yahoo, and AOL deal is an effort to combat Google and Facebook, a bigger issue needs to be addressed within the digital sector. R...

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Spotify Hires Former AOL Exec to Build U.S. Ad Sales Team
Display Advertising

Spotify Hires Former AOL Exec to Build U.S. Ad Sales Team

13y Idris Nagri

Spotify Hires Former AOL Exec to Build U.S. Ad Sal...

Jeff Levick lands at the burgeoning digital music service. Read More...

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Yahoo - Bartz - Ramsey, + AOL + Microsoft on Display
Paid Search

Yahoo - Bartz - Ramsey, + AOL + Microsoft on Display

13y Idris Nagri

Yahoo - Bartz - Ramsey, + AOL + Microsoft on Displ...

What does an upcoming strategic partnership between three mega providers of display mean for you as a PPC search advertiser? Read More...

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Microsoft, AOL, and Yahoo to Cooperate on Display Ad Sales
Display Advertising

Microsoft, AOL, and Yahoo to Cooperate on Display Ad Sales

13y Idris Nagri

Microsoft, AOL, and Yahoo to Cooperate on Display ...

Alliance aims to lift CPMs, but data ownership could undermine plan. Read More...

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Strong Domestic Display Growth for AOL in Q2
Display Advertising

Strong Domestic Display Growth for AOL in Q2

13y Idris Nagri

Strong Domestic Display Growth for AOL in Q2

Google also had a positive Q2, as Yahoo slumped. Read More...

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Top 25 U.S. Online Properties, June 2011
Audience

Top 25 U.S. Online Properties, June 2011

13y Idris Nagri

Top 25 U.S. Online Properties, June 2011

A look at the top 25 online properties in the U.S. during June. Read More...

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AOL Sales Chief Levick out After Management Shuffle
Display Advertising

AOL Sales Chief Levick out After Management Shuffle

13y Idris Nagri

AOL Sales Chief Levick out After Management Shuffl...

Firm re-jigs management to promote ad sales growth. Read More...

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Top U.S. Online Ad Providers, May 2011
Ad Industry Metrics

Top U.S. Online Ad Providers, May 2011

13y Idris Nagri

Top U.S. Online Ad Providers, May 2011

Google's network tops this list of the largest online ad sellers, ranked by reach. Read More...

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AOL Adds 'Devil' Partners FoxNews and Others
Agency Spotlight

AOL Adds 'Devil' Partners FoxNews and Others

13y Idris Nagri

AOL Adds 'Devil' Partners FoxNews and Others

In Cannes, Huffington and Armstrong talk up mission to "humanize" web. Read More...

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Traffic to Top U.S. Sites Dipped in April
Audience

Traffic to Top U.S. Sites Dipped in April

13y Idris Nagri

Traffic to Top U.S. Sites Dipped in April

Nine of the 10 most popular U.S. web properties saw fewer users in April. Read More...

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AOL Trade Media Project Aims for Social Content Sharing
Media

AOL Trade Media Project Aims for Social Content Sharing

13y Idris Nagri

AOL Trade Media Project Aims for Social Content Sh...

AOL Energy asks readers to connect their LinkedIn accounts to the site. Read More...

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Facebook Served a Third of Display Impressions in Q1
Data insights

Facebook Served a Third of Display Impressions in Q1

13y Idris Nagri

Facebook Served a Third of Display Impressions in ...

Facebook served 347 million impressions in Q1. Read More...

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Royal Wedding Creates Opportunities for Brands
Media

Royal Wedding Creates Opportunities for Brands

13y Idris Nagri

Royal Wedding Creates Opportunities for Brands

The marriage of Kate Middleton and Prince William inspired marketers to develop custom ads and entertaining apps. Read More...

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AOL Display Ad Revenue Up (Finally), But Overall Ad Revs Down
Media

AOL Display Ad Revenue Up (Finally), But Overall Ad Revs Down

13y Idris Nagri

AOL Display Ad Revenue Up (Finally), But Overall A...

Also, AOL partners with Hearst to sell Portrait display ads on magazine sites. Read More...

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The Renaissance of Email
Email

The Renaissance of Email

13y Idris Nagri

The Renaissance of Email

Email proves it's here to stay as it becomes the connected hub to other nascent text-based marketing channels, such as mobile and social. Read More...

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Ideas Are Not Enough
Marketing

Ideas Are Not Enough

13y Idris Nagri

Ideas Are Not Enough

Is Omnicom's announcement of partnering with Microsoft, Yahoo, and AOL to get data about users a hint of how agencies are transforming? Read More...

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AOL Video Reach Explodes in March
Data insights

AOL Video Reach Explodes in March

13y Idris Nagri

AOL Video Reach Explodes in March

Huffington Post acquisition helps boost AOL's video audience, as Google continues to dominate the space. Read More...

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AOL Reorganizes Ad Sales Unit
Media

AOL Reorganizes Ad Sales Unit

13y Idris Nagri

AOL Reorganizes Ad Sales Unit

Creates seven discreet practices following acquisition of The Huffington Post. Read More...

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A Tale of Two Publishers
Analytics

A Tale of Two Publishers

13y Idris Nagri

A Tale of Two Publishers

Learn from two very different publishers with very different results: The Daily and The Huffington Post. Read More...

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