Criteo Nabs Greg Coleman, Ex-Sales Chief at HuffPo, AOL, Yahoo

Criteo Nabs Greg Coleman, Ex-Sales Chief at HuffPo, AOL, Yahoo

13y Zachary Rodgers

Criteo Nabs Greg Coleman, Ex-Sales Chief at HuffPo...

Coleman joins retargeting specialist after rat-a-tat exits from Yahoo, AOL, and HuffPo. Read More...

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AOL and Microsoft Tap Fingerprinting Tech From Ringleader

AOL and Microsoft Tap Fingerprinting Tech From Ringleader

13y Jack Marshall

AOL and Microsoft Tap Fingerprinting Tech From Rin...

Technology could enable companies to target and track ads served to mobile and tablet devices. Read More...

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AOL Memo Details HuffPo Ad Sales Integration Plans

AOL Memo Details HuffPo Ad Sales Integration Plans

13y Kate Kaye

AOL Memo Details HuffPo Ad Sales Integration Plans

Longtime sales exec Mark Ellis will leave AOL. Read More...

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Facebook Cracks ComScore's Top 10 For 'AdFocus'

Facebook Cracks ComScore's Top 10 For 'AdFocus'

13y Christopher Heine

Facebook Cracks ComScore's Top 10 For 'AdFocus'

Only eight months ago, it was ranked 32nd. Read More...

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Finding the Key to the Customer

Finding the Key to the Customer

13y Amy Manus

Finding the Key to the Customer

All the recent acquisitions are proving that the ability to gauge insights about target audiences is in demand. Read More...

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HuffPo Ad Sales Dynamo Leaves With AOL Acquisition

HuffPo Ad Sales Dynamo Leaves With AOL Acquisition

13y Kate Kaye

HuffPo Ad Sales Dynamo Leaves With AOL Acquisition

The executive steering The Huffington Post's successful ad revenue ship – Greg Coleman - will leave as it begins its integration with AOL. Read More...

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AOL's HuffPo Acquisition Is a Bid for Social Ad Spend

AOL's HuffPo Acquisition Is a Bid for Social Ad Spend

13y Zachary Rodgers

AOL's HuffPo Acquisition Is a Bid for Social Ad Sp...

The Huffington Post is a fast growing site. Can it deliver the higher CPMs AOL craves? Read More...

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Priority Inbox and Overcrowding – How Can Your E-mail Stand Out?

Priority Inbox and Overcrowding – How Can Your E-mail Stand Out?

13y Matthew Hayes

Priority Inbox and Overcrowding – How Can Your E-m...

Four strategies to ensure your e-mail doesn't get lost with the rest of the marketing messages your customers receive every day. Read More...

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AOL Q4 Ad Revenue Down Again, Road to Recovery Gets Longer

AOL Q4 Ad Revenue Down Again, Road to Recovery Gets Longer

13y Kate Kaye

AOL Q4 Ad Revenue Down Again, Road to Recovery Get...

Reports a 30 percent drop in ad revenues, blames decline on inventory reductions and restructuring. Read More...

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AOL Partners With Sporting News, Move.com, and Everyday Health

AOL Partners With Sporting News, Move.com, and Everyday Health

13y Christopher Heine

AOL Partners With Sporting News, Move.com, and Eve...

Trio of content-based deals appears designed to simultaneously improve national coverage and cut costs. Read More...

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Ad Formats, A Change Is Gonna Come

Ad Formats, A Change Is Gonna Come

13y Tessa Wegert

Ad Formats, A Change Is Gonna Come

The IAB's efforts to standardize units that are more "brand-friendly" stands to motivate big changes industry-wide. Read More...

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Handling Spam Complaints: Feedback Loops

Handling Spam Complaints: Feedback Loops

13y Jeanne Jennings

Handling Spam Complaints: Feedback Loops

An in-depth look at feedback loops - what they are, how they can help you, and the process to apply for them. Part one in a four-part series on spam c...

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Email Marketing: Are You Ready For 2011?

Email Marketing: Are You Ready For 2011?

13y Stephen Hay

Email Marketing: Are You Ready For 2011?

5 key challenges and opportunities for email marketers in the coming year. Read More...

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5 Challenges and Opportunities for E-mail Marketers in 2011

5 Challenges and Opportunities for E-mail Marketers in 2011

13y Stephen Hay

5 Challenges and Opportunities for E-mail Marketer...

Customers will be on the move in the coming year. And marketers must keep up with them. Read More...

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The Second Half of the Year in New Ad Units

The Second Half of the Year in New Ad Units

13y Tessa Wegert

The Second Half of the Year in New Ad Units

With so many new ad units to choose from, 2011 promises to be an exciting year in online advertising. Second in a two-part series. Read More...

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Nearly Half U.S. Users View Video Ad in November

Nearly Half U.S. Users View Video Ad in November

13y Jack Marshall

Nearly Half U.S. Users View Video Ad in November

Online video ads continue to reach more U.S. users, as publishers and networks serve more ads month-over-month. Read More...

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Bing Search Share Edges Up in November

Bing Search Share Edges Up in November

13y Jack Marshall

Bing Search Share Edges Up in November

Microsoft's Bing search engine grew its share of U.S. searches in November slightly as others fell. Read More...

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AOL Buys Rich Media Ad Firm Pictela, Extends Project Devil

AOL Buys Rich Media Ad Firm Pictela, Extends Project Devil

13y Jack Marshall

AOL Buys Rich Media Ad Firm Pictela, Extends Proje...

Acquisition aims to attract premium display advertising dollars across its properties. Read More...

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AOL Carves New Local Ad Sales Role

AOL Carves New Local Ad Sales Role

13y Kate Kaye

AOL Carves New Local Ad Sales Role

AOL hires former Yodle sales exec Mike DeLuca to fill new local sales post. Read More...

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Google and Microsoft Grow Search Market Share in October

Google and Microsoft Grow Search Market Share in October

13y Jack Marshall

Google and Microsoft Grow Search Market Share in O...

Yahoo and Microsoft's Bing search alliance makes little progress since August. Read More...

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AOL Dolls Up Home Page Buys With Cause Marketing Module

AOL Dolls Up Home Page Buys With Cause Marketing Module

13y Jack Marshall

AOL Dolls Up Home Page Buys With Cause Marketing M...

Company offers its home page advertisers a bonus cause-related ad unit. Read More...

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AOL Ad Revenue Still Down, Somewhat by Design

AOL Ad Revenue Still Down, Somewhat by Design

13y Kate Kaye

AOL Ad Revenue Still Down, Somewhat by Design

Company feels effects of its inventory reduction strategy, sees lift in homepage premium ad sales. Read More...

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Groupon and Friends: Active E-mail Address Machines

Groupon and Friends: Active E-mail Address Machines

13y Christopher Heine

Groupon and Friends: Active E-mail Address Machine...

Lost in the e-commerce hype surrounding group-buying platforms is the fact they've been accruing fresh e-mail addresses at break-neck speed. Read More...

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E-mail Reputation Data Gives More Guidance Than You Think

E-mail Reputation Data Gives More Guidance Than You Think

13y Stephanie Miller

E-mail Reputation Data Gives More Guidance Than Yo...

How to decipher filtering rules for Hotmail, MSN, AOL, Yahoo, and Gmail. Read More...

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Republicans Tout Voter Data Matched Ad Targeting on AOL

Republicans Tout Voter Data Matched Ad Targeting on AOL

13y Kate Kaye

Republicans Tout Voter Data Matched Ad Targeting o...

The Republican National Committee provided voter data to AOL for last-minute online ad targeting. Read More...

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AOL Plans to Roll Out Project Devil Ads to Non-AOL Sites

AOL Plans to Roll Out Project Devil Ads to Non-AOL Sites

13y Kate Kaye

AOL Plans to Roll Out Project Devil Ads to Non-AOL...

The next step will be the placement of the units on an additional eight AOL sites next month. Read More...

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Google Grows U.S. Search Market Share in August

Google Grows U.S. Search Market Share in August

13y Jack Marshall

Google Grows U.S. Search Market Share in August

Introduction of Instant Search boosts search giant's market share. Read More...

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