Top U.S. Online Ad Networks by Reach, September 2010

Top U.S. Online Ad Networks by Reach, September 2010

13y Jack Marshall

Top U.S. Online Ad Networks by Reach, September 20...

Yahoo's network reaches more U.S. users than any other, according to comScore. Read More...

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6 Takeaways From Advertising Week 2010

6 Takeaways From Advertising Week 2010

14y Anna Maria Virzi

6 Takeaways From Advertising Week 2010

Move over Mark Zuckerberg. Read More

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AOL Will Buy TechCrunch, Mike Arrington and All

AOL Will Buy TechCrunch, Mike Arrington and All

14y Zachary Rodgers

AOL Will Buy TechCrunch, Mike Arrington and All

"It all starts off so well," the blog's founder said after awkwardly embracing his new boss, AOL CEO Tim Armstrong. Read More...

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Yahoo Stresses Art in Its Ad Product Mantra

Yahoo Stresses Art in Its Ad Product Mantra

14y Kate Kaye

Yahoo Stresses Art in Its Ad Product Mantra

It's no surprise Yahoo is pushing the creative strengths of its offerings, considering AOL's recent campaign for its own new premium ad unit. Read Mor...

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AOL Fills Gap in Video Business, Buys Syndicator 5Min Media

AOL Fills Gap in Video Business, Buys Syndicator 5Min Media

14y Douglas Quenqua

AOL Fills Gap in Video Business, Buys Syndicator 5...

Deal comes amid rumors that AOL may also acquire TechCrunch. Read More...

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Cheerios, Lexus Among First Brands to Use AOL's Bigger Ads [Video]

Cheerios, Lexus Among First Brands to Use AOL's Bigger Ads [Video]

14y Anna Maria Virzi

Cheerios, Lexus Among First Brands to Use AOL's Bi...

Among first advertisers are two General Mills brands and Columbia Pictures film "The Social Network." Read More...

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Ad.com, Microsoft, ValueClick Among Most Compliant Ad Networks

Ad.com, Microsoft, ValueClick Among Most Compliant Ad Networks

14y David Ward

Ad.com, Microsoft, ValueClick Among Most Compliant...

DoubleVerify's Trust Index measured compliance and brand safety among ad tech firms. Read More...

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AOL's New Super-Sized Ads Follow Trend of Larger Units

AOL's New Super-Sized Ads Follow Trend of Larger Units

14y Jack Marshall

AOL's New Super-Sized Ads Follow Trend of Larger U...

Company says less ad clutter and bigger ads will benefit both advertisers and users. Read More...

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Google Holds on to AOL's Search Business

Google Holds on to AOL's Search Business

14y Jack Marshall

Google Holds on to AOL's Search Business

Google will supply search results and search ads across AOL properties until at least 2015. Read More...

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Marrying Media Buying and Social Marketing

Marrying Media Buying and Social Marketing

14y Tessa Wegert

Marrying Media Buying and Social Marketing

Ford, Clorox, and Arby's use their media buys to support their social media marketing efforts - and vice versa. Read More...

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New Comscore Methodology Reduces Search Market Share for Microsoft and Yahoo

New Comscore Methodology Reduces Search Market Share for Microsoft and Yahoo

14y Jack Marshall

New Comscore Methodology Reduces Search Market Sha...

Microsoft and Yahoo's combined search share drops over four percentage points under new measurement approach. Read More...

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At Connected Marketing Week, Talk Is Heated Around the Future of Display

At Connected Marketing Week, Talk Is Heated Around the Future of Display

14y Zachary Rodgers

At Connected Marketing Week, Talk Is Heated Around...

Analysts and agencies agree demand for display ads will rise, but they disagree about nearly everything else. Read More...

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Hulu to Launch Video Ad Choice September 15

Hulu to Launch Video Ad Choice September 15

14y Jack Marshall

Hulu to Launch Video Ad Choice September 15

Hulu, Yahoo, and AOL are prepping launch of the video ad format developed with VivaKi, to be ready September 15. Read More...

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AOL Accepts Big Q2 Ad Revenue Drops as Part of Restructuring

AOL Accepts Big Q2 Ad Revenue Drops as Part of Restructuring

14y Kate Kaye

AOL Accepts Big Q2 Ad Revenue Drops as Part of Res...

Overall, total ad revenue fell 27 percent year-over-year in Q2. Read More...

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AOL in Talks With Multiple Providers for Search Deal

AOL in Talks With Multiple Providers for Search Deal

14y Jack Marshall

AOL in Talks With Multiple Providers for Search De...

The firm's exclusive multi-year deal with Google is almost up, so what's next? Read More...

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AOL Creates Platform A, New Ad Network Division

AOL Creates Platform A, New Ad Network Division

17y Zachary Rodgers

AOL Creates Platform A, New Ad Network Division

Tacoda CEO Curt Viebranz to head all ad network holdings and technologies; AOL headquarters moved to New York. Read More...

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What Does the Mortgage Meltdown Mean for Online Advertising?

What Does the Mortgage Meltdown Mean for Online Advertising?

17y Anna Maria Virzi

What Does the Mortgage Meltdown Mean for Online Ad...

Is the nation's mortgage crisis changing online advertising and marketing strategies? Don't count on it. Read More...

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