Email marketing 2021-22: the glass is (at least) half full

Content & Experience Email marketing 2021-22: the glass is (at least) half full

3y Bret Smith

Email marketing 2021-22: the glass is (at least) h...

Why marketers shouldn’t panic about Apple-driven privacy changes and what they should focus on to ensure email continues to thrive Read More...

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Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

Digital Leaders Key Insights: Revenue attribution, digital titans, advertising & AI forecasts

3y Kamaljeet Kalsi

Key Insights: Revenue attribution, digital titans,...

The top digital titans, revenue attribution strategy for 2021, a snapshot of advertising and AI markets, leading regions, revenue forecasts, and the A...

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Salesforce and Apple ignite productivity and learning on the best devices for business

Digital Marketing Salesforce and Apple ignite productivity and learning on the best devices for business

4y Mahir Prasad

Salesforce and Apple ignite productivity and learn...

Leading CRM launches reimagined customer experience and learning apps with features exclusive to iPhone and iPad. Read More...

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Will RCS messaging ever become a reality for marketers and why the long delay?

Digital Transformation Will RCS messaging ever become a reality for marketers and why the long delay?

5y Henry Cazalet

Will RCS messaging ever become a reality for marke...

Research by Juniper claims that RCS will achieve a 290% average annual growth taking the annual figure to 56 billion business RCS messages in 2023. Re...

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IAB releases a playbook for AR in marketing

AR & VR IAB releases a playbook for AR in marketing

5y Barry Levine

IAB releases a playbook for AR in marketing

Supported in Apple and Android, AR is expected to have a billion users by next year and hit $2.2 billion in ad spend by 2022. More from the playbook s...

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How emerging tech is eliminating the need for ad blockers

Digital Advertising How emerging tech is eliminating the need for ad blockers

5y Heidi Cuthbert

How emerging tech is eliminating the need for ad b...

Ad blockers could cost advertisers more than $40 billion by 2020. Three examples of what companies like Spotify are doing to eliminate the need altoge...

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Conversational commerce: How smartphones and startups are driving a revolution

Industry Developments Conversational commerce: How smartphones and startups are driving a revolution

5y Jesse Martin

Conversational commerce: How smartphones and start...

Over the past year, 44% of consumers used chatbots to make purchases and 75% messaged businesses to do the same. The future of conversational commerce...

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Martech news roundup: Apple moves toward smart homes, LinkedIn Live, Affinity funding

Marketing Technology Martech news roundup: Apple moves toward smart homes, LinkedIn Live, Affinity funding

5y Kimberly Collins

Martech news roundup: Apple moves toward smart hom...

Roundup of top news in martech from the week of Feb 11–Feb 19, 2019. Read More...

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The state of mobile payments going into 2019 and beyond

Mobile The state of mobile payments going into 2019 and beyond

5y Mike O'Brien

The state of mobile payments going into 2019 and b...

Adoption of mobile payments in the U.S. is slowly but steadily increasing, something that can be accelerated as more Amazon Go stores pop up. Read Mor...

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Weekly martech review: Cyber Monday & Black Friday, Apple antitrust, Facebook Definers

Marketing Technology Weekly martech review: Cyber Monday & Black Friday, Apple antitrust, Facebook Definers

5y Kimberly Collins

Weekly martech review: Cyber Monday & Black Fr...

We review the top news in martech from the week of November 19–November 26, 2018. Read More...

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Alibaba's record-breaking Singles Day and its impact on global ecommerce

Ecommerce & Sales Alibaba's record-breaking Singles Day and its impact on global ecommerce

5y Mike O'Brien

Alibaba's record-breaking Singles Day and its impa...

How did Singles Day, essentially a made-up holiday, become the world’s largest online shopping day? And how does it influence the rest of the world? R...

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Connected TV: The challenges and opportunities for marketers

Digital Marketing Connected TV: The challenges and opportunities for marketers

5y Mike O'Brien

Connected TV: The challenges and opportunities for...

Connected TV is on the rise and the fragmentation that poses a challenge also presents an opportunity, in the form of more sophisticated ad targeting....

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Hey Siri, enter customer data: Will Apple and Salesforce revolutionize CRM?

CRM Hey Siri, enter customer data: Will Apple and Salesforce revolutionize CRM?

5y Emily Alford

Hey Siri, enter customer data: Will Apple and Sale...

Last week, Apple and Salesforce announced a new partnership that aims to create “powerful new mobile apps for business;" a move that could also be the...

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Kenshoo support of Apple Search Ads to simplify mobile search ad campaigns

Digital Advertising Kenshoo support of Apple Search Ads to simplify mobile search ad campaigns

5y Emily Alford

Kenshoo support of Apple Search Ads to simplify mo...

Kenshoo announced plans to add Apple Search Ads to its platform so advertisers can manage Apple, Bing, Google, and Facebook campaigns in the same plac...

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New iOS 12 – 4 big things mobile marketers need to know

Mobile New iOS 12 – 4 big things mobile marketers need to know

6y Mike Herrick

New iOS 12 – 4 big things mobile marketers need to...

Apple announced Wednesday the release of new iPhones and their upcoming iOS 12. Apple’s move comes as a response to a new mindset that’s growing among...

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Why Siri—not the new iPhones—will decide whether Apple stays a dominant brand

Industry Developments Why Siri—not the new iPhones—will decide whether Apple stays a dominant brand

6y Julia Stead

Why Siri—not the new iPhones—will decide whether A...

In light of today's Apple event, Julia Stead argues that moving forward, it will be Siri—not the iPhone—that presents Apple's best bet to stay on top....

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Digital data dictates in-store decisions for modern retailers

Retail Digital data dictates in-store decisions for modern retailers

6y Mike O'Brien

Digital data dictates in-store decisions for moder...

Data is central to everything modern marketers do online. But digital data is also a factor in physical stores, as T-Mobile, Roots and Birchbox demons...

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Here's how AI is set to transform the digital marketing landscape

AI & Automation Here's how AI is set to transform the digital marketing landscape

6y Jonathan Brown

Here's how AI is set to transform the digital mark...

Artificial intelligence is the buzzword of the moment, and for good reason. The technology is being incorporated in digital products more frequently t...

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ClickZ's World Cup winners, including Budweiser, McDonald's, and Apple

Digital Advertising ClickZ's World Cup winners, including Budweiser, McDonald's, and Apple

6y Mike O'Brien

ClickZ's World Cup winners, including Budweiser, M...

Now that the World Cup is over, we’ve identified the six brands we think did the best job at digital marketing, including Budweiser, McDonald’s, and A...

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6 retail brands who are nailing the app game

Ecommerce 6 retail brands who are nailing the app game

6y Mike O'Brien

6 retail brands who are nailing the app game

Researching how retailers can improve their apps, everyone named a few examples of brands with exceptionally good apps. Amazon, Target and Sephora are...

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How can retailers improve their mobile app experience?

Ecommerce How can retailers improve their mobile app experience?

6y Mike O'Brien

How can retailers improve their mobile app experie...

We spend the majority of our time on smartphones in-app, but our usage is concentrated on a select handful of apps. What do retailers have to do to en...

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Did Amazon acquire Whole Foods with Bitcoin?: ClickZ's most popular articles from July, August and September

Digital Transformation Did Amazon acquire Whole Foods with Bitcoin?: ClickZ's most popular articles from July, August and September

6y Mike O'Brien

Did Amazon acquire Whole Foods with Bitcoin?: Clic...

We're reflecting on our 2017 and sharing the most-read articles from each month. This retail-focused summer, those top topics were augmented reality a...

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Technology empowers companies to remain agile against Amazon, whether they're David or Goliath

Strategy & Leadership Technology empowers companies to remain agile against Amazon, whether they're David or Goliath

6y Mike O'Brien

Technology empowers companies to remain agile agai...

Amazon’s dominance has certainly hurt many retailers, but new technologies allow marketers to be agile and remain competitive, no matter their company...

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[Report] Analyzing the M&A of the big four: Google, Apple, Facebook and Amazon

Strategy & Leadership [Report] Analyzing the M&A of the big four: Google, Apple, Facebook and Amazon

6y Clark Boyd

[Report] Analyzing the M&A of the big four: Go...

With a combined market value of $1.7 trillion, Google, Apple, Facebook and Amazon have the means to buy almost any business. What can we learn about t...

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It pays to use mobile payment in apps

It pays to use mobile payment in apps

8y Johannes Heinze

It pays to use mobile payment in apps

In-app mobile purchasing has given millions of smartphone users access to one of the easiest ways to pay for goods and services. The broad availabili...

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Why the bricks and mortar retail store is not dead yet

Why the bricks and mortar retail store is not dead yet

8y Ohad Hecht

Why the bricks and mortar retail store is not dead...

The role of the retail store in today’s digital age is changing, but plays an important step in the overall O2O customer purchase journey. Read More...

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Can advertisers make the walled gardens hand over their keys?

Can advertisers make the walled gardens hand over their keys?

8y Merrily McGugan

Can advertisers make the walled gardens hand over ...

Giants like Google and Facebook have a monopoly on data, something that will only change if advertisers call them on it, the way Kellogg's and Kraft F...

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