In the fourth installment of "How Email Works," Derek Harding analyzes email measurement and tracking systems. Marketers can use these insights to take full advantage of their email data.
Here's how wearables create the potential for marketers to collect data and target customers on an intimate and personalized basis, ultimately driving sales and increasing revenue.
The evolution of audio as a portable medium justifies the progressive rationale behind leveraging digital audio resources to support mobile advertising efforts.
Amazon is going to ditch Adobe Flash, a move driven by recent browser-setting updates from Google Chrome, Mozilla Firefox and Apple Safari.
How effective is your current personal online branding strategy? This exercise can help you leverage platforms like LinkedIn and Facebook to advocate on behalf of the most significant brand - you.
What can digital marketers do to guarantee their ads reach humans, as opposed to fraudulent bots hijacking human identities and consequently profiting from publishers and advertisers?
At ClickZ Live San Francisco, American Apparel's CDO says marketers need a more nuanced definition of data value because not all of it delivers insights.
Industry experts say Alphabet, which separates the profitable parts of Google's business, highlights the company's weaknesses but may also be good for branding and product development.
The new battle for the consumer is raging on mobile, as preferences and purchase decisions are made in “micro-moments”.
Experts predict augmented reality will set the tone for future technological advances, as AR- and VR-driven platforms like Microsoft HoloLens progressively transition into the mainstream.