What makes Ben & Jerry's so good at social?
Social

What makes Ben & Jerry's so good at social?

8y Mike O'Brien

What makes Ben & Jerry's so good at social?

According to a new report analyzing restaurant chains' social, Ben & Jerry's is the best, despite its comparatively smaller size. What's the brand...

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Tweets of the Week: Starbucks, singles, and supporting our troops
Social

Tweets of the Week: Starbucks, singles, and supporting our troops

8y Mike O'Brien

Tweets of the Week: Starbucks, singles, and suppor...

Responses to Starbucks' red cups spilled into this week, which marked Veteran's Day, Singles Day and National Sundae Day. Taco Bell celebrated none of...

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3 lessons we can learn from the most 'contagious' brands
Social

3 lessons we can learn from the most 'contagious' brands

9y Mike O'Brien

3 lessons we can learn from the most 'contagious' ...

Nobody can predict virality, though some brands do create content that consistently gets lots of social shares. Here are three lessons from brands lik...

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Social Content Helps Fast Food Brands Beat Stigma
Social

Social Content Helps Fast Food Brands Beat Stigma

9y Mike O'Brien

Social Content Helps Fast Food Brands Beat Stigma

Fast food bucks today's healthier dining trends, but brands like Burger King and Taco Bell still get lots of love online. Are solid content strategies...

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Applebee’s Tableside Tablets to Bring Interactivity to Dining
Marketing

Applebee’s Tableside Tablets to Bring Interactivity to Dining

10y Idris Nagri

Applebee’s Tableside Tablets to Bring Interactivit...

Applebee's will add 100,000 tableside tablets to over 1,800 U.S. outlets demonstrating the potential for transforming restaurant dining into an intera...

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Need a Break? Try Our Inflatable Dolls and Lunch Combos, Says Applebee's
Marketing

Need a Break? Try Our Inflatable Dolls and Lunch Combos, Says Applebee's

11y Idris Nagri

Need a Break? Try Our Inflatable Dolls and Lunch C...

The casual dining chain has produced six Industrial Strength Lunch Decoys - which can be purchased on Amazon.com – as a means to market its Lunch Comb...

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