These observations are based on data collected via AppNexus' advertising index for Q2 2015. Use these insights to make informed inferences about the future of digital marketing.
Millennial Media and AppNexus are the latest pairing in what has become a rush of major acquisitions and deals.
Marketers have until June to get over cookies, a digital advertising executive said earlier this week.
Microsoft's top ad sales executive will soon mark a year in his job.
Ménage à trois in display advertising starts on schedule.
AOL sticks with Yahoo for real-time bidding in mega display ad agreement.
A central place for ad buyers to plug data and tech into their media buys, DSP-style.
Next phase for Microsoft Ad Exchange is international rollout, including launches in the U.K., Canada, and the Netherlands.
Ari Paparo joins from Nielsen, where his nine-month stint overlapped with a rough patch for the researcher.
DSP is prevented from accessing real-time inventory after violating Google's exchange policies.