The way consumers search online has changed dramatically, but the ranking tools have yet to adapt to the search behavior of today’s consumer.
Fraud prevention is heating up in mobile. But trying to fight fraudulent clicks from mobile apps is a losing battle. Instead, try these three tips.
The 65-year-old Dunkin' Brands has long used traditional marketing, but still fully embraces digital. They key to balance? Not just chasing shiny and new.
Despite the ways in which they can be manipulated for evil, bots are a hot topic in digital marketing at the moment. How can they enhance ecommerce?
People are more likely to support brands that share their values, so cause marketing can help the world and the brand's bottom line - as long as it's done right.
All signs point to personalized marketing being the way to go. That's particularly relevant in the travel industry, where people aren't typically brand loyal.
The infotainment systems in modern vehicles not only sync with the driver’s smartphone for hands-free calls, but also allow use of apps ... read more
Ignore the futurist hype, connected cars offer valuable opportunities for marketing your brand today
Get in a modern car, perform a voice search on the car’s infotainment system or via a synced smartphone app, does your ... read more
Here are five of the biggest deals from the world of digital marketing this week, such as the enhanced targeting from LinkedIn and... billboards?
Facebook's failed Free Basics in India won't have any real impact. As the social network continues to grow, it can expect to dominate this market in the same way it has many others.