With the advent of social platforms, apps, and the accepted practice of multichannel publishing that fluidly translates across multiple devices, did Gen Z murder channel marketing - or did they redefine it?
Is Peach the next big thing or was it over before it even really started? It’s too early to tell, though GIFs could help it thrive in the crowded social space.
Are you considering adding beacons to your mobile marketing mix? Here are some the technology's biggest pros and cons.
To achieve success in today's market, advertisers and publishers must consider consumer gravity's impact on digital strategy.
Mobile devices are increasingly becoming the platform of choice for viewing both short and long-form video content. How can advertisers take full advantage of this emerging trend, which is expected to surge throughout 2016?
Featuring figures from eMarketer, Snapchat and the Super Bowl, here are seven important industry stats from the last week.
Is increasing its character count limit to 10,000 really the answer to Twitter's prayers, or will this change adversely affect the platform in the long run?
Here are eight refined tips to make sure that you're getting the most out of your native advertising strategy and enjoying the highest levels of consumer engagement.
Thanks to HTML5 and other advanced mobile technologies, browser-based apps can now function like native apps and reduce the barrier of downloads. However, many in the industry believe that e-commerce companies should develop their own native app to stay ahead of the curve.