Established retail sports giant Decathlon has given its Singaporean team free reign to implement an omnichannel strategy, and Clarence Chew is the man...
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View articleIt's Facebook’s 12th birthday, and we're celebrating by looking back at the platform’s milestones over the years. Read More...
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View articleExperts predict that there will be a greater emphasis on social business this year, thus making it more imperative for marketers to cultivate strong c...
View articleBy using personalization in the emails that are sent, retail marketers can grow their consumer base and ultimately increase ecommerce revenue. Read Mo...
View articleNews of the week features YouTube’s two Super Bowl advertising programs, Facebook’s new features, AOL’s identity crisis and ClickZ’s first intelligenc...
View articleBad ads aren’t only fraudulent. Last year, Google disabled 780 million ads for infractions such as promoting counterfeit products and being too ...
View articleWith the advent of social platforms, apps, and the accepted practice of multichannel publishing that fluidly translates across multiple devices, did G...
View articleIs Peach the next big thing or was it over before it even really started? It’s too early to tell, though GIFs could help it thrive in the crowded soci...
View articleAre you considering adding beacons to your mobile marketing mix? Here are some the technology's biggest pros and cons. Read More...
View articleTo achieve success in today's market, advertisers and publishers must consider consumer gravity's impact on digital strategy. Read More...
View articleMobile devices are increasingly becoming the platform of choice for viewing both short and long-form video content. How can advertisers take full adva...
View articleFeaturing figures from eMarketer, Snapchat and the Super Bowl, here are seven important industry stats from the last week. Read More...
View articleIs increasing its character count limit to 10,000 really the answer to Twitter's prayers, or will this change adversely affect the platform in the lon...
View articleHere are eight refined tips to make sure that you're getting the most out of your native advertising strategy and enjoying the highest levels of consu...
View articleThanks to HTML5 and other advanced mobile technologies, browser-based apps can now function like native apps and reduce the barrier of downloads. Howe...
View articleAre you well versed in mobile commerce? If not, here are 20 terms explained to help you on your sweet merry way. Read More...
View articleAs we enter into 2016, location-based advertising (LBA), video, e-commerce, and mobile apps are digital trends that will continue to evolve in Indones...
View articleInnovations in technology are predicted to make progressive strides related to online and offline commerce, thus improving the retail experience signi...
View articleWhen establishing your brand's retail presence in China, a native app can complement the overall mobile app user experience. Read More...
View articleWhile ad block software may appear to hinder the publishing efforts, digital marketers can collect and use customer data to avoid it. Read More...
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