People are more likely to support brands that share their values, so cause marketing can help the world and the brand's bottom line - as long as it's done right.
All signs point to personalized marketing being the way to go. That's particularly relevant in the travel industry, where people aren't typically brand loyal.
The infotainment systems in modern vehicles not only sync with the driver’s smartphone for hands-free calls, but also allow use of apps ... read more
Ignore the futurist hype, connected cars offer valuable opportunities for marketing your brand today
Get in a modern car, perform a voice search on the car’s infotainment system or via a synced smartphone app, does your ... read more
Here are five of the biggest deals from the world of digital marketing this week, such as the enhanced targeting from LinkedIn and... billboards?
Facebook's failed Free Basics in India won't have any real impact. As the social network continues to grow, it can expect to dominate this market in the same way it has many others.
Established retail sports giant Decathlon has given its Singaporean team free reign to implement an omnichannel strategy, and Clarence Chew is the man behind it.
Encouraging visitors to photograph artworks – and then sharing them on social media – is just one way the National Gallery of Victoria is growing audience engagement.
It's Facebook’s 12th birthday, and we're celebrating by looking back at the platform’s milestones over the years.