Here is how three current social media platforms - Snapchat, Pinterest, and Twitter - are actively trying to surpass the initial expectations of their...
View articleNew research from The CMO Club and IBM shows that 57 percent of CMOs expect their marketing budgets to increase over the next two to three years, and ...
View articleAt Yahoo's first-ever mobile developer conference today, Tumblr unveiled In-App Sharing, a new feature supported by mobile analytics platform Flurry, ...
View articleMarketers preparing for the upcoming holiday shopping season can use these strategies for social media to effectively increase sales, drive traffic, a...
View articleEmail marketers considering the future of communication can depend on these driving qualities of email to continue to resonate with consumers as techn...
View articleHere are some reasons why retailers will benefit from effectively leveraging modern consumers' dependency on mobile technology as a shopping resource ...
View articleMove over, content. Context is the new kid in town! MasterCard’s VP of Global Digital Marketing reveals the company's five-tier approach to mobile and...
View articleAfter a Vanity Fair article suggested that Tinder is contributing to "hookup culture," the brand created a very public fuss. Meanwhile, Bic managed to...
View articleWhen consumers take pictures of any pair of shoes, whether in-person or on a billboard, Shoes.com's visual search partner Slyce scans the site and pre...
View articleFacebook has just made app advertising a little bit easier by offering new features to its Audience Network including carousel ads and desktop video a...
View articleIndustry experts say Alphabet, which separates the profitable parts of Google's business, highlights the company's weaknesses but may also be good for...
View articleWhat makes the Peninsula special? Robert Cheng, vice president of marketing for The Peninsula Hotels discusses brand DNA and how to develop a digital ...
View articleAdult coloring is currently trending as a pacifying recreational hobby, but what is this activity's appeal to consumers? Who is investing in nostalgia...
View articleLondon's burgeoning tech scene lends itself to innovative marketing tactics that all modern marketers should consider. Here are more marketing tips fr...
View articleThe new battle for the consumer is raging on mobile, as preferences and purchase decisions are made in “micro-moments”. Read More...
View articleOur smartphones have so much data on everything about us, from our sleeping patterns to our shopping habits, they've become extensions of ourselves. J...
View articlePandora's Sponsored Listening ad offering has exited beta, giving listeners 60 minutes of uninterrupted music and allowing brands to target content to...
View articleWith brands like Facebook, NASA, Dunkin' Brands, IKEA and Google speaking about such a broad range of topics, our San Francisco event promises to be a...
View articleWhen it comes to platforms like Facebook, Flipboard and LinkedIn, the quantity of content doesn't matter. Those who understand the right content to sh...
View articleSince so many consumers use mobile devices to check-in to flights, book rooms and look at maps, it's crucial for marketers in the travel industry to o...
View articleIn its most recent testing phase, the Media Rating Council found that while 63 percent of campaigns had consistent viewability, mobile was a big facto...
View articlePeople have a lot of apps on their smartphones and they spend a lot of time using them. Brands like Visa and Volkswagen understand this and tailor the...
View articleAugmented reality is moving from a novelty to an expected experience to enhance user engagement and to make informed decisions. Here are tips to boost...
View articleDoritos' first mobile-only campaign centers on 3D social media influencer videos consumers can access by scanning chips, meaning that the promotion re...
View articleFocusing on usefulness and promoting brand values, rather than products, will help your marketing succeed, as brands like Google, Volvo and Always did...
View articleShopping app The Hunt recently created a week of sponsored shopping in which users relied on PacSun stylists to dress them for summer. The result was ...
View articleCustomers crave rich experiences within mobile apps. But marketers can’t deliver these experiences without real-time app agility and optimization. Rea...
View article