The recent partnerships between Publicis, WPP and Tencent shows the Chinese internet giant is serious about moving into the global spotlight and maintaining a qualitative approach to its advertising offerings.
There was a lot to digest at this week's Retail Asia Expo in Hong Kong, and the best way to contextualize some of it was a visit to the venue's interactive experience center.
The NBA team and creative agency The Famous Group have launched an app with augmented reality called Pacers Games.
Adobe's 2013 Mobile Consumer Survey reveals that optimized-mobile experiences and emerging mobile technologies can help brands increase ROI.
And brand owners must consider these data points before any AR deployment.
Consider these three recent clever uses of augmented reality that are starting to make waves in the country.
My views on how technology would impact the industry 10 years from now.
The theme park invests in augmented reality, 3D webisodes, and group-buying to lure in Halloween crowd.
As brands start launching mobile campaigns, marketers need to consider it as a strategy in overall planning.