Pokestops drive footfall and nine other augmented reality charts
Businesses near ‘PokeStops’ are enjoying a huge surge in footfall due to the popularity of Pokémon Go, according to our first major ... read more
AR
Which digital channel has the brightest future for business?
Shift 2016, a conference held in San Francisco that focuses on digital disruptions in various industries, invited M&C Saatchi Mobile’s very own ... read more
Why Tencent’s deals with Publicis and WPP are good for global advertisers
The recent partnerships between Publicis, WPP and Tencent shows the Chinese internet giant is serious about moving into the global spotlight and maintaining a qualitative approach to its advertising offerings.
Six cool innovations from this year’s Retail Asia Expo
There was a lot to digest at this week's Retail Asia Expo in Hong Kong, and the best way to contextualize some of it was a visit to the venue's interactive experience center.
11 extraordinary uses of Augmented Reality (AR)
Jess Butcher, the director and co-founder of augmented reality app Blippar, is speaking at our Shift London event in May, so to ... read more
Indiana Pacers’ Augmented Reality App Lets Fans Compete, Too
The NBA team and creative agency The Famous Group have launched an app with augmented reality called Pacers Games.
Adobe: Mobile Optimization and Emerging Tech are Huge Opportunities for Brands [STUDY]
Adobe's 2013 Mobile Consumer Survey reveals that optimized-mobile experiences and emerging mobile technologies can help brands increase ROI.
Don’t Miss the Merits of Augmented Reality in Mobile Marketing
And brand owners must consider these data points before any AR deployment.
Perception Is Reality in Japan
Consider these three recent clever uses of augmented reality that are starting to make waves in the country.
The Future of Exhibitions Will Be Data-Driven
My views on how technology would impact the industry 10 years from now.
