VR and AR, along with smart technology and the Internet of Things, are two of the biggest marketing trends to keep an eye on. So it’s no surprise hat they were a recurring theme at this year’s Social Media Week. How are companies at the cutting edge using AR, VR and smart hubs to connect with consumers in new ways?
Companies large and small are increasingly exploring and experimenting with augmented reality (AR) and virtual reality (VR). Both are emerging technologies with numerous possibilities for creative marketing and advertising; but which is the better investment for brands?
Over the past couple of years, augmented reality has become one of the hottest topics in marketing, and a new breed of mobile apps geared towards augmented reality has sprung into being. But just what is an ‘augmented reality app’, and what opportunities does it present for a new kind of marketing?
Augmented reality has been given new life in the past few years as an innovative technology that could transform social media as we know it. The latest of these is Instagram, which has just jumped onto the augmented reality bandwagon. What could this mean for the future of Instagram, and how can marketers benefit?
It's time to plan the year ahead, so how about starting with a look at the content marketing trends that will make 2017 easier and more effective?
Businesses near ‘PokeStops’ are enjoying a huge surge in footfall due to the popularity of Pokémon Go, according to our first major ... read more
Shift 2016, a conference held in San Francisco that focuses on digital disruptions in various industries, invited M&C Saatchi Mobile’s very own ... read more
The recent partnerships between Publicis, WPP and Tencent shows the Chinese internet giant is serious about moving into the global spotlight and maintaining a qualitative approach to its advertising offerings.
There was a lot to digest at this week's Retail Asia Expo in Hong Kong, and the best way to contextualize some of it was a visit to the venue's interactive experience center.
Jess Butcher, the director and co-founder of augmented reality app Blippar, is speaking at our Shift London event in May, so to ... read more
For ecommerce businesses, your website’s customer journey is critical to your success. So how can you make sure it is optimized for maximum conversion?
The advent of 5G has the potential to be massive for marketers. When it does hit, mobile download speeds are expected to average 100mbps, and latency will drop to near zero. Here’s a sample of the ways in which 5G is set to change the game for the media industry, and marketing more broadly.
Amazon’s star is in the ascendancy, thanks to the company’s ability to evolve along with customers’ behaviors and expectations. As ecommerce grows in nontraditional categories, it’s more crucial than ever for marketers to have an Amazon strategy.
Big banks might have been too big to fail, but they’re not too big to be disrupted. Fueled by a fintech revolution in every corner of the financial services market, challenger banks are taking aim at the customer bases of their larger competitors. Here’s how traditional banks are fighting back and attempting to convince their customers to stay put.
