Elevating customer experience through AI

Actionable Analysis Elevating customer experience through AI

7m Helen Yu

Elevating customer experience through AI

Here's how you can pair machine learning and AI to transform how your company delivers customer experience and satisfaction Read More...

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The role of AI & social media marketers in a B2B marketing campaign

AI & Automation The role of AI & social media marketers in a B2B marketing campaign

10m Amanda Jerelyn

The role of AI & social media marketers in a B2B m...

A B2B marketing campaign in recent times is more capable of driving sales. We look at how AI and social media marketers together can enhance any B2B m...

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How AI has evolved in the marketing industry – and where it’s headed next

AI & Automation How AI has evolved in the marketing industry – and where it’s headed next

1y Ben Aflalo

How AI has evolved in the marketing industry – and...

Ben Aflalo, Product Director at Dynamic Yield, delves into the evolving role of AI in marketing and what marketers and brands should anticipate next a...

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Using AI in sales to get ahead of the game

AI & Automation Using AI in sales to get ahead of the game

1y Tom Castley

Using AI in sales to get ahead of the game

Tom Castley, the EMEA VP of Sales at Outreach, looks at the benefits AI can bring to sales organisations and how they should be preparing to implement...

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Design by computers: How AI is changing the graphic design industry

AI & Automation Design by computers: How AI is changing the graphic design industry

1y Carl Dean

Design by computers: How AI is changing the graphi...

AI is a powerful technology and there is no dearth of its merits. It’s disrupted many industries and today we highlight how it has impacted the graphi...

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What to look for when buying AI marketing technology

AI & Automation What to look for when buying AI marketing technology

1y Ashley Schweigert

What to look for when buying AI marketing technolo...

Before buying any type of technology, you need to understand how it is going to help the customer journey. Tech should always help increase efficiency...

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Machine learning is your secret weapon for customer acquisition

AI & Automation Machine learning is your secret weapon for customer acquisition

2y Chad Ruff

Machine learning is your secret weapon for custome...

Chad Ruff, CTO of SMB software provider Swiftpage, discusses how machine learning, artificial intelligence etc. can help companies grow and improve cu...

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Using artificial intelligence to design better mobile app user experience

AI & Automation Using artificial intelligence to design better mobile app user experience

2y Samantha Roberson

Using artificial intelligence to design better mob...

As hype around artificial intelligence continues to grow year-on-year, here is a look at how it can help mobile apps boost their end-users' experience...

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AI in marketing: How to find the right use cases, people and technology

AI & Automation AI in marketing: How to find the right use cases, people and technology

2y Bill Hobbib

AI in marketing: How to find the right use cases, ...

DataRobot's SVP of Marketing, Bill Hobbib, discusses how to evaluate opportunities that are good for AI, and offers best practices for implementing an...

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2020: A new chapter for AI technologies in customer experience?

AI & Automation 2020: A new chapter for AI technologies in customer experience?

2y Joe Petro

2020: A new chapter for AI technologies in custome...

Conversational AI specialists Nuance Communications' CTO Joe Petro, provides key trends for the technology sector to look out for in 2020. Read More...

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Interview: How DXC is leveraging Adobe’s AI-Powered Adobe Experience Platform to unify data

Disruptive MarTech Interview: How DXC is leveraging Adobe’s AI-Powered Adobe Experience Platform to unify data

2y Jacqueline Dooley

Interview: How DXC is leveraging Adobe’s AI-Powere...

We spoke with Ronell Hugh, Head of GTM Strategy & Product Marketing for Adobe Experience Platform about Adobe’s latest innovation, Adobe Experienc...

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Personalization is powerful, but still not a priority for many marketers

Analytics Personalization is powerful, but still not a priority for many marketers

2y Mike O'Brien

Personalization is powerful, but still not a prior...

40% of executives agree that personalization drives business results, yet 46% aren't where they'd like to be on implementation, finds new research fro...

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Brands are excited about chatbots. Why aren't consumers?

Chatbots Brands are excited about chatbots. Why aren't consumers?

3y Mike O'Brien

Brands are excited about chatbots. Why aren't cons...

Though chatbots continue to explode in popularity for marketers, they have downsides that result in consumers preferring human interaction. Read More...

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Is martech a threat to marketing jobs?

AI & Automation Is martech a threat to marketing jobs?

3y Luke Richards

Is martech a threat to marketing jobs?

Fears about job loss are increasing in the martech era, but businesses can be more transparent about how jobs will change and what tasks tech will tak...

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Personalization, segmentation, testing: How email marketers can use AI

AI & Automation Personalization, segmentation, testing: How email marketers can use AI

3y Mike O'Brien

Personalization, segmentation, testing: How email ...

While everyone recognizes the impact of AI, not every company has figured out how to make the most of it. Here are three suggestions for email markete...

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What artificial intelligence means for 1-800-Flowers this Valentine's Day

AI & Automation What artificial intelligence means for 1-800-Flowers this Valentine's Day

3y Mike O'Brien

What artificial intelligence means for 1-800-Flowe...

An early adopter with one of the first retail toll-free numbers, 1-800-Flowers is leaning in to AI for its version of the Super Bowl: Valentine's Day....

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How brick & click retailers can win with personalization in 2019

Ecommerce How brick & click retailers can win with personalization in 2019

3y Rohan Ayyar

How brick & click retailers can win with perso...

Nordstrom and Walmart are growing their ecommerce businesses faster than Amazon. Here are four ideas for how retailers can personalize experience in 2...

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Meet Amplify.ai, the AI-driven software personalizing consumer engagement

Disruptive MarTech Meet Amplify.ai, the AI-driven software personalizing consumer engagement

3y Tessa Judge

Meet Amplify.ai, the AI-driven software personaliz...

Interview with Amplify.ai's CEO, Mahi de Silva, on what the company is up to, what challenges they expect for 2019, and where they're headed. Read Mor...

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How Walmart is going all in on artificial intelligence

AI & Automation How Walmart is going all in on artificial intelligence

3y Mike O'Brien

How Walmart is going all in on artificial intellig...

Walmart is experiencing its highest sales figures in nine years. Artificial intelligence is a huge part of the company's plan to keep them there. Read...

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"Cloud computing is the answer": Q+A with Google Cloud's Pravin Pillai

AI & Automation "Cloud computing is the answer": Q+A with Google Cloud's Pravin Pillai

3y Mike O'Brien

"Cloud computing is the answer": Q+A with Google C...

Cloud computing and AI are instrumental in helping marketers utilize their data, according to Google Cloud executive Pravin Pillai. Read More...

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Voice commerce 2019: Will this be the year it catches up to voice search?

Voice Voice commerce 2019: Will this be the year it catches up to voice search?

3y Mike O'Brien

Voice commerce 2019: Will this be the year it catc...

Amazon has sold more than 100 million Alexa devices, showing that voice search has never been hotter. Voice commerce isn't as popular; could that chan...

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Chatbots for customer experience: How AI-assisted chat helps people

Chatbots Chatbots for customer experience: How AI-assisted chat helps people

3y Andy Larisch

Chatbots for customer experience: How AI-assisted ...

Chatbots can—and should—be used to create more intelligent customer experiences. Here's how you can blend AI with the ingenuity of your human sales ag...

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Digital marketing strategy 2019: How to take advantage of the latest trends

Digital Marketing Digital marketing strategy 2019: How to take advantage of the latest trends

3y Tereza Litsa

Digital marketing strategy 2019: How to take advan...

Here are the key trends to keep in mind as you work on your digital marketing strategy for 2019. Video, Stories, conversational content, and more. Rea...

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How brands can use AI to boost their email marketing metrics

AI & Automation How brands can use AI to boost their email marketing metrics

3y Kevin George

How brands can use AI to boost their email marketi...

AI makes hyper-personalized experiences possible, and has an eye for details and patterns that humans fail to recognize to improve email marketing met...

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Walmart is the world's largest retailer. Is it also one of the most innovative?

Leadership Walmart is the world's largest retailer. Is it also one of the most innovative?

3y Mike O'Brien

Walmart is the world's largest retailer. Is it als...

Investments in technology such as blockchain, automation and personalization help Walmart stand up to its stiffest competition, Amazon. Read More...

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7 ways AI can help your business beat the competition

AI & Automation 7 ways AI can help your business beat the competition

3y Olga Ezzheva

7 ways AI can help your business beat the competit...

AI attracted $12 billion of VC investment last year and is expected to reach $190.61 billion by 2025. Here are 7 simple ways AI can help businesses co...

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Netflix tests ads between episodes: Just a test or are they here to stay?

Media Netflix tests ads between episodes: Just a test or are they here to stay?

3y Mike O'Brien

Netflix tests ads between episodes: Just a test or...

Netflix is testing ads between episodes, something the platform says is just a test. But there are a few reasons it might not be. Read More...

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