How Planet Fitness plans to gain a competitive advantage with AI
AI & Automation

How Planet Fitness plans to gain a competitive advantage with AI

6y Mike O'Brien

How Planet Fitness plans to gain a competitive adv...

When people fail to see results at the gym, many of them stop going. Planet Fitness plans to improve its retention rate by introducing AI-powered virt...

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AI Scientist: A lucrative role with a shortage of candidates
AI & Automation

AI Scientist: A lucrative role with a shortage of candidates

6y Idris Nagri

AI Scientist: A lucrative role with a shortage of ...

With US companies prepared to spend over $1 billion to recruit AI scientists, why is there a shortage of supply, and how can businesses plug this gap?...

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Artificial intelligence in action: 5 brands brilliantly executing AI
AI & Automation

Artificial intelligence in action: 5 brands brilliantly executing AI

7y Mike O'Brien

Artificial intelligence in action: 5 brands brilli...

AI promises to transform the future, but one thing it’s doing today is letting brands deliver superior customer experiences. Looking beyond the tech g...

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How artificial intelligence is changing email marketing
AI & Automation

How artificial intelligence is changing email marketing

7y Idris Nagri

How artificial intelligence is changing email mark...

Everybody is talking about artificial intelligence (AI) these days, and email marketers are no exception. From multivariate and A/B testing to predict...

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Five big challenges to AI adoption and success
AI & Automation

Five big challenges to AI adoption and success

7y Idris Nagri

Five big challenges to AI adoption and success

There are few technologies that companies are more excited about than AI. It has the potential to completely reshape how companies operate across func...

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Five ways fashion brands are using AI for personalization
AI & Automation

Five ways fashion brands are using AI for personalization

7y Idris Nagri

Five ways fashion brands are using AI for personal...

Some industries are set to benefit more than others from the ongoing artificial intelligence revolution, and fashion is a particularly likely candidat...

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5 businesses using AI to predict the future and profit
AI & Automation

5 businesses using AI to predict the future and profit

7y Idris Nagri

5 businesses using AI to predict the future and pr...

The deployment of artificial intelligence in analytics allows analytics technologies to spot relationships between variables that humans are simply in...

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How can analytics and AI allow marketers to predict the future?
AI & Automation

How can analytics and AI allow marketers to predict the future?

7y Idris Nagri

How can analytics and AI allow marketers to predic...

The rewards for knowing the future in advance are great, but they frequently remain unclaimed due to the flawed nature of human predictions. Artificia...

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Creative machines: How close are we to AI-generated content marketing?
AI & Automation

Creative machines: How close are we to AI-generated content marketing?

7y Idris Nagri

Creative machines: How close are we to AI-generate...

Up until now, the role of artificial intelligence in marketing has been mainly confined to rule-based calculations and data analysis. But as the sophi...

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Robots vs. humans: Will AI bring the advertising apocalypse?
AI & Automation

Robots vs. humans: Will AI bring the advertising apocalypse?

7y Daniel Surmacz

Robots vs. humans: Will AI bring the advertising a...

In the advertising industry, we’ve been using ‘robots’ to deliver personalization better than humans can for the past few decades. So if our digital i...

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Four tech innovations that will take your B2B email marketing strategy to the next level
Disruptive MarTech

Four tech innovations that will take your B2B email marketing strategy to t...

7y Tereza Litsa

Four tech innovations that will take your B2B emai...

Email marketing can still be effective in 2017 for a B2B business. Here are four technological innovations that, if used effectively, can propel your ...

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How chatbots can refine the customer acquisition process
Chatbots

How chatbots can refine the customer acquisition process

7y Marcela De Vivo

How chatbots can refine the customer acquisition p...

Today, people have ever-decreasing attention spans and aren’t interested in putting too much effort into becoming consumers. That's what makes chatbot...

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The shock of the new: Artificial Intelligence and the future of digital marketing
AI & Automation

The shock of the new: Artificial Intelligence and the future of digital mar...

7y Idris Nagri

The shock of the new: Artificial Intelligence and ...

In the marketing industry, we are now moving into the realm of sentient artificial intelligence, capable of learning from surrounding stimuli and maki...

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How to bring chatbots into your marketing strategy
Chatbots

How to bring chatbots into your marketing strategy

7y Marcela De Vivo

How to bring chatbots into your marketing strategy

When used effectively, chatbots can deliver timely, quick support to influence buying decisions, field customer service questions, and maximize target...

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How deep learning is changing the game for both advertisers and consumers
Data insights

How deep learning is changing the game for both advertisers and consumers

7y Daniel Surmacz

How deep learning is changing the game for both ad...

Deep learning tools are the next major area of AI-based research, and it will spark a wave of future innovation in every industry – bringing a new era...

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What automated ads mean for advertisers
Automation

What automated ads mean for advertisers

7y Nelson Elliott

What automated ads mean for advertisers

The advertising industry, like many other industries, is abuzz about “AI” and “machine learning”. This post covers some of the most promising aspects ...

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The future of digital advertising: Where are marketers placing their bets for 2017 and beyond?
Disruptive MarTech

The future of digital advertising: Where are marketers placing their bets f...

7y Rebecca Sentance

The future of digital advertising: Where are marke...

The last few years have seen the rise of cutting-edge new technologies with exciting possibilities for marketing and advertising. With a limited budge...

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Is your email marketing technology ready for the future?
Disruptive MarTech

Is your email marketing technology ready for the future?

7y Chris Camps

Is your email marketing technology ready for the f...

Industry experts say AI and machine learning will revolutionize email marketing. From self-running campaigns to clairvoyant customer insights, the hyp...

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Three ways that AI is enhancing the ecommerce customer experience
AI & Automation

Three ways that AI is enhancing the ecommerce customer experience

7y Rebecca Sentance

Three ways that AI is enhancing the ecommerce cust...

Artificial Intelligence might seem like a high-tech and lofty concept, but recent advances in technology have given rise to a number of more everyday ...

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2017: The Year of Machine Learning, Intelligent Content and Experiences
Media

2017: The Year of Machine Learning, Intelligent Content and Experiences

7y Jim Yu

2017: The Year of Machine Learning, Intelligent Co...

Digital (and in our case search and content) data holds the keys to marketing success. Read More...

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Q&A: Quantcast's Amit Kotecha on why businesses should be unafraid of innovation
Disruptive MarTech

Q&A: Quantcast's Amit Kotecha on why businesses should be unafraid of i...

7y Guest Writer

Q&A: Quantcast's Amit Kotecha on why businesse...

Next Friday 18th November will bring together digitally-savvy brands from across the worlds of publishing, advertising, artificial intelligence and sp...

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How artificial intelligence drives more effective advertising campaigns
Disruptive MarTech

How artificial intelligence drives more effective advertising campaigns

8y Daniel Surmacz

How artificial intelligence drives more effective ...

Artificial intelligence (AI) is no longer a futuristic concept, it’s a staple of today. From virtual personal assistants like Siri and Cortana, AI is ...

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