Beyond Facebook: social media marketing opportunities in China and Japan

Beyond Facebook: social media marketing opportunities in China and Japan

8y Motoko Hunt

Beyond Facebook: social media marketing opportunit...

Twitter and Facebook are becoming more popular in Asia, but marketers operating in the region need to be aware of the many other made-for-Asia social ...

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Quality counts for in-app purchasers

Quality counts for in-app purchasers

8y Sophie Loras

Quality counts for in-app purchasers

Only a fraction of users spend money on in-app purchases, but those who do, spend up big, according to a report from AppsFlyer. The State of In-App Sp...

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Apple strikes back at the Worldwide Developers Conference

Apple strikes back at the Worldwide Developers Conference

8y Mike O'Brien

Apple strikes back at the Worldwide Developers Con...

During the Worldwide Developers Conference, Apple announced that Siri will, in fact, become open to third-party developers, in addition to desktop use...

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How to get the most from APAC's booming ecommerce opportunities

How to get the most from APAC's booming ecommerce opportunities

8y Alex Shaida

How to get the most from APAC's booming ecommerce ...

For those looking at career opportunities in Asia's booming ecommerce sector, keeping up to date is key as the industry evolves and develops with regi...

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Google beats Apple to become world's most valuable brand [Study]

Google beats Apple to become world's most valuable brand [Study]

8y Mike O'Brien

Google beats Apple to become world's most valuable...

Since 2011, Google and Apple have been competing to be the most valuable, according to Millward Brown Digital's annual report. This year, Google is ba...

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What you need to know about ecommerce in Asia

What you need to know about ecommerce in Asia

8y Rebecca Sentance

What you need to know about ecommerce in Asia

At ClickZ’s Shift London conference, visiting lecturer from Hong Kong Polytechnic University and author of Global Supply Chain Ecosystems, Mark ...

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What the West can learn from China about chatbot marketing

What the West can learn from China about chatbot marketing

8y Elisa Harca

What the West can learn from China about chatbot m...

Microsoft's Tay generated a lot of buzz when the robot debuted earlier this year. But brands like Ikea and Uber, Baidu and Microsoft and Tencent have ...

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How KLM uses China's WeChat for customer service

How KLM uses China's WeChat for customer service

8y Sophie Loras

How KLM uses China's WeChat for customer service

China is a key market for KLM Royal Dutch Airlines and it is engaging specialized CRM tools on its WeChat account to engage them for customer service....

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Throwback Thursday: Grey Group India's Leroy Alvares talks about pulling heart strings in advertising

Throwback Thursday: Grey Group India's Leroy Alvares talks about pulling heart strings in advertising

8y Sophie Loras

Throwback Thursday: Grey Group India's Leroy Alvar...

Stories with a strong emotional pull are a key theme when discussing powerful and memorable ads with Leroy Alvares, president, digital services, Grey ...

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Why programmatic video is the next big thing in APAC (and what brands should do about it)

Why programmatic video is the next big thing in APAC (and what brands should do about it)

8y Andy Radovic

Why programmatic video is the next big thing in AP...

Programmatic is yet to fully mature in Asia, but it has seen significant advancements over the past few years, and advertisers need to be ready. Read ...

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The Digital Download: Facebook Reactions, Foursquare attributions

The Digital Download: Facebook Reactions, Foursquare attributions

8y Mike O'Brien

The Digital Download: Facebook Reactions, Foursqua...

It was a busy week for tech companies, as they sped up the loading time for mobile pages, added attribution to ads, and got their own agency. Read Mor...

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How many channels do brands need for a multichannel strategy?

Multichannel How many channels do brands need for a multichannel strategy?

8y Sophie Loras

How many channels do brands need for a multichanne...

Any retail marketing strategy in Asia needs a minimum of three channels, according to regional experts. Read More...

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The face of omnichannel in APAC: Spotlight on Decathlon's Clarence Chew

The face of omnichannel in APAC: Spotlight on Decathlon's Clarence Chew

8y Sophie Loras

The face of omnichannel in APAC: Spotlight on Deca...

Established retail sports giant Decathlon has given its Singaporean team free reign to implement an omnichannel strategy, and Clarence Chew is the man...

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How China's WeChat Wallet is going global

How China's WeChat Wallet is going global

8y Sophie Loras

How China's WeChat Wallet is going global

China's WeChat Wallet is expanding into global markets, but key to its success will depend on both user and vendor uptake. Read More...

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What can digital marketers learn from start-ups?

What can digital marketers learn from start-ups?

8y Andreas Krasser

What can digital marketers learn from start-ups?

Start-up ventures embrace uncertainty and put the customer first – two skills that digital marketers would do well to mirror. Digital marketing teams ...

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Social and mobile payments boom for Chinese Lunar New Year

Social and mobile payments boom for Chinese Lunar New Year

8y Yuyu Chen

Social and mobile payments boom for Chinese Lunar ...

A new research from AdMaster shows that three in four mobile users in China planned to celebrate Lunar New Year on social. Read More...

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Happy birthday to ya: a look back on 12 years of Facebook

Happy birthday to ya: a look back on 12 years of Facebook

8y Yuyu Chen

Happy birthday to ya: a look back on 12 years of F...

It's Facebook’s 12th birthday, and we're celebrating by looking back at the platform’s milestones over the years. Read More...

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Amazon, Alibaba and Rakuten: who is winning the global ecommerce game?

Amazon, Alibaba and Rakuten: who is winning the global ecommerce game?

8y Yuyu Chen

Amazon, Alibaba and Rakuten: who is winning the gl...

Amazon has been an ecommerce powerhouse in the West, while its two Asian counterparts – Alibaba in China and Rakuten in Japan – have been ...

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How five brands in APAC are using Instagram's self-serve ads

How five brands in APAC are using Instagram's self-serve ads

8y Sophie Loras

How five brands in APAC are using Instagram's self...

Last September, Instagram opened its advertising services to all global markets. We asked five APAC brands for their verdict on the new offering. Read...

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Seven of our favorite stats of the week

Seven of our favorite stats of the week

8y Mike O'Brien

Seven of our favorite stats of the week

Featuring figures from eMarketer, Snapchat and the Super Bowl, here are seven important industry stats from the last week. Read More...

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Access to data is the key to China's programmatic sector

Access to data is the key to China's programmatic sector

8y Charlie Wang

Access to data is the key to China's programmatic ...

Experts predict that in 2016, access to data will become more readily available to advertisers in China, which will result in the overall refinement o...

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Optimization key to Indonesian success for mobile and video in 2016

Optimization key to Indonesian success for mobile and video in 2016

8y Safitri Sri

Optimization key to Indonesian success for mobile ...

As we enter into 2016, location-based advertising (LBA), video, e-commerce, and mobile apps are digital trends that will continue to evolve in Indones...

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A recap of the coolest wearables at CES

A recap of the coolest wearables at CES

8y Mike O'Brien

A recap of the coolest wearables at CES

There were a lot of wearables at the Consumer Electronics Show, beyond just Apple Watches and Fitbits. Here are a few of our favorites. Read More...

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How UX helped Netflix take over the world

How UX helped Netflix take over the world

8y Mike O'Brien

How UX helped Netflix take over the world

The idea of putting the customer first is something of a marketing cliche. But that's exactly how Netflix became the world's biggest broadcaster. Read...

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How online and offline will dominate retail in Asia in 2016

How online and offline will dominate retail in Asia in 2016

8y Ohad Hecht

How online and offline will dominate retail in Asi...

Innovations in technology are predicted to make progressive strides related to online and offline commerce, thus improving the retail experience signi...

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Spotlight on: GrubHub's Barbara Martin Coppola

Spotlight on: GrubHub's Barbara Martin Coppola

8y Yuyu Chen

Spotlight on: GrubHub's Barbara Martin Coppola

Barbara Martin Coppola shares her vision for GrubHub, as well the experiences at Samsung and Google that helped her reach the coveted status of CMO. R...

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Why China’s cross-border e-commerce channel is just the beginning

Why China’s cross-border e-commerce channel is just the beginning

8y Sophie Loras

Why China’s cross-border e-commerce channel is jus...

E-commerce cross-border trade in China is booming and is only set to grow. As Chinese consumers seek out genuine, quality international products, the ...

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