Any retail marketing strategy in Asia needs a minimum of three channels, according to regional experts.
Established retail sports giant Decathlon has given its Singaporean team free reign to implement an omnichannel strategy, and Clarence Chew is the man behind it.
China's WeChat Wallet is expanding into global markets, but key to its success will depend on both user and vendor uptake.
A new research from AdMaster shows that three in four mobile users in China planned to celebrate Lunar New Year on social.
It's Facebook’s 12th birthday, and we're celebrating by looking back at the platform’s milestones over the years.
Amazon has been an ecommerce powerhouse in the West, while its two Asian counterparts – Alibaba in China and Rakuten in Japan ... read more
Last September, Instagram opened its advertising services to all global markets. We asked five APAC brands for their verdict on the new offering.
Featuring figures from eMarketer, Snapchat and the Super Bowl, here are seven important industry stats from the last week.
Experts predict that in 2016, access to data will become more readily available to advertisers in China, which will result in the overall refinement of programmatic strategies.