Seven of the biggest industry stats of 2015
Ad Industry Metrics

Seven of the biggest industry stats of 2015

8y Yuyu Chen

Seven of the biggest industry stats of 2015

Here's a roundup of important industry stats in 2015, ranging from ad spend to video to social media marketing. Read More...

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The 10 most cringeworthy social fails of 2015
Social Media

The 10 most cringeworthy social fails of 2015

8y Mike O'Brien

The 10 most cringeworthy social fails of 2015

For the second year, ClickZ ranks the top 10 social media fails from brands like Starbucks and Tinder, which range from embarrassing to egregiously of...

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6 steps to building a long-term digital strategy to support business goals
Asia

6 steps to building a long-term digital strategy to support business goals

8y Andreas Krasser

6 steps to building a long-term digital strategy t...

In spite of the ever-changing nature of the digital world, every organization needs a sustainable strategy that supports business goals. Here's how to...

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How to deliver tangible results on social media
Asia

How to deliver tangible results on social media

8y Sophie Loras

How to deliver tangible results on social media

DTAC's Nuttaputch Wongreanthong told delegates at ClickZ Live Bangkok that delivering 'tangible' results on social media means nothing if brands don't...

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How brands promoted themselves in the lead up to Alibaba's Singles Day
Asia

How brands promoted themselves in the lead up to Alibaba's Singles Day

8y Idris Nagri

How brands promoted themselves in the lead up to A...

Thousands of brands participate in Alibaba's e-commerce shopping holiday, Singles Day. Here is how ASOS, Xiaomi, and Zalora have found ways to stand o...

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Technology and innovation open new opportunities for O2O retail, starting in Asia
Asia

Technology and innovation open new opportunities for O2O retail, starting i...

8y Ohad Hecht

Technology and innovation open new opportunities f...

New technology, like Google's Physical Web, combined with other e-commerce innovations from Asia, signify the evolution of O2O as a dominant force wit...

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Tweets of the Week: Starbucks, singles, and supporting our troops
Social

Tweets of the Week: Starbucks, singles, and supporting our troops

8y Mike O'Brien

Tweets of the Week: Starbucks, singles, and suppor...

Responses to Starbucks' red cups spilled into this week, which marked Veteran's Day, Singles Day and National Sundae Day. Taco Bell celebrated none of...

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Social messaging: East versus West
Asia

Social messaging: East versus West

8y Yuyu Chen

Social messaging: East versus West

As social messaging continues to grow, what are the differences between the West and the East, and can one learn from the other? Read More...

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Tweets of the week: Rugby World Cup and a race that stops a nation
Asia

Tweets of the week: Rugby World Cup and a race that stops a nation

8y Sophie Loras

Tweets of the week: Rugby World Cup and a race tha...

Because Australia and New Zealand battled it out in the rugby and the first female jockey won the Melbourne Cup, sport was a major part of this week's...

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10 tips for Hollywood-style social storytelling
Asia

10 tips for Hollywood-style social storytelling

9y Sophie Loras

10 tips for Hollywood-style social storytelling

Content marketers can learn a lot from the formulaic success of Hollywood blockbuster movies, delegates at ClickZ Live Singapore have been told. Read ...

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3 ways organizations can improve digital strategy
Asia

3 ways organizations can improve digital strategy

9y Sophie Loras

3 ways organizations can improve digital strategy

Organizational support from the top down, content marketing and mobile are three steps to a successful digital strategy, said experts at ClickZ Live S...

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Optimizing search in the mobile era
Asia

Optimizing search in the mobile era

9y Rico Chan

Optimizing search in the mobile era

Mobile's forward momentum as the online channel of choice has created a demand for quality cross-device campaign strategies. Use these tips to optimiz...

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Digital marketing people on the move: GE has a new CMO
Marketing

Digital marketing people on the move: GE has a new CMO

9y Yuyu Chen

Digital marketing people on the move: GE has a new...

This is a roundup of new hires and promotions in the digital marketing industry during September of 2015. Read More...

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How to Use Data to Find New Markets
Analytics

How to Use Data to Find New Markets

9y Motoko Hunt

How to Use Data to Find New Markets

Deciding which market to target next is different for every business, but using multiple data sets can help to narrow the field. Read More...

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Tweets of the Week: Everyone Loves #PizzaRat
Social

Tweets of the Week: Everyone Loves #PizzaRat

9y Yuyu Chen

Tweets of the Week: Everyone Loves #PizzaRat

This week #PizzaRat captured the hearts of meme lovers, receiving as many mentions and retweets as Emmy Awards and Pope Francis’s historic visit to th...

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Digital Marketing People on the Move: End of Summer Edition
Marketing

Digital Marketing People on the Move: End of Summer Edition

9y Yuyu Chen

Digital Marketing People on the Move: End of Summe...

This past August, Airbnb, Pinterest, Twitter, and Viacom added executives with expertise in branding, marketing and product development to boost their...

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3 Digital Trends to Watch Out for in Asia
Asia

3 Digital Trends to Watch Out for in Asia

9y Sophie Loras

3 Digital Trends to Watch Out for in Asia

Social media as the new customer service channel, WeChat as the ultimate communications app, and developing mobile strategies are just three trends th...

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In a Converging World, Look to Asia
Asia

In a Converging World, Look to Asia

9y Sophie Loras

In a Converging World, Look to Asia

As the rise of mobile, social and e-commerce converge, Asia is a leading center for creating powerful new platforms for consumer engagement. Read More...

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VIDEO: Defining Brand DNA at Peninsula Hotels
Asia

VIDEO: Defining Brand DNA at Peninsula Hotels

9y Sophie Loras

VIDEO: Defining Brand DNA at Peninsula Hotels

What makes the Peninsula special? Robert Cheng, vice president of marketing for The Peninsula Hotels discusses brand DNA and how to develop a digital ...

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VIDEO: Long-Term Strategy Key to Short-Term Viral Success, Says Lenovo
Asia

VIDEO: Long-Term Strategy Key to Short-Term Viral Success, Says Lenovo

9y Sophie Loras

VIDEO: Long-Term Strategy Key to Short-Term Viral ...

An always-on, long-term digital strategy is the key to success for short-term viral campaigns, Lenovo's Stephanie Hing said at ClickZ Live Hong Kong. ...

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VIDEO: Using Data to Localize to New Markets
Asia

VIDEO: Using Data to Localize to New Markets

9y Sophie Loras

VIDEO: Using Data to Localize to New Markets

Ctrip is one of China's leading travel booking websites, but as it looks to new markets, data has become a key part of its localization strategy. Read...

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Digital Marketing People on the Move: July 2015 Roundup
Marketing

Digital Marketing People on the Move: July 2015 Roundup

9y Yuyu Chen

Digital Marketing People on the Move: July 2015 Ro...

This is a roundup of new hires and promotions in the digital marketing industry during July of 2015. Read More...

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Marketing and Innovation: Made for Each Other
Agency Spotlight

Marketing and Innovation: Made for Each Other

9y Andreas Krasser

Marketing and Innovation: Made for Each Other

Burying the hatchet once and for all to bring marketers and innovators closer together. Read More...

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Translation APIs for Online Businesses in Asia
Asia

Translation APIs for Online Businesses in Asia

9y Christian Arno

Translation APIs for Online Businesses in Asia

Opening up your online business to markets in Asia means reaching a massive and constantly growing new consumer base. Read More...

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APAC’s Misplaced Expectations for Programmatic
Asia

APAC’s Misplaced Expectations for Programmatic

9y Rohit Kumar

APAC’s Misplaced Expectations for Programmatic

APAC is well placed to be a market leader for programmatic buying, so what is holding advertisers in the region back from embracing it? Read More...

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Digital Marketing People on the Move: June 2015 Roundup
Marketing

Digital Marketing People on the Move: June 2015 Roundup

9y Yuyu Chen

Digital Marketing People on the Move: June 2015 Ro...

A roundup of new hires and promotions in the digital marketing industry during June. Read More...

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The Idiot’s Guide to Running a Digital Strategy
Asia

The Idiot’s Guide to Running a Digital Strategy

9y Nick Annetts

The Idiot’s Guide to Running a Digital Strategy

Nick Annetts offers these tips for getting up to speed when developing a digital marketing strategy for your business. Read More...

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