Connecting With Asia's New Age Consumers
Asia

Connecting With Asia's New Age Consumers

9y Nellie Chan

Connecting With Asia's New Age Consumers

LinkedIn's Nellie Chan offers the following insight into Asia's affluent Millennials and how to engage with them through social. Read More...

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Search in Asia Goes Well Beyond Google
Asia

Search in Asia Goes Well Beyond Google

9y Motoko Hunt

Search in Asia Goes Well Beyond Google

Google and Yahoo might be staple search engines in the West, but for consumers in markets like Japan and China there are a plethora of other options. ...

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Defining the Marketing Complexities of APAC
Asia

Defining the Marketing Complexities of APAC

9y David Ketchum

Defining the Marketing Complexities of APAC

Fragmentation across the Asia Pacific region means good marketing here should not be defined by a one-size fits all strategy. Read More...

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Digital Marketing People on the Move: May 2015 Roundup
Marketing

Digital Marketing People on the Move: May 2015 Roundup

9y Yuyu Chen

Digital Marketing People on the Move: May 2015 Rou...

This is a roundup of new hires and promotions in the digital marketing industry during May of 2015. Read More...

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The Realities of Cross-Device Marketing in a Mobile Driven World: Part I
Asia

The Realities of Cross-Device Marketing in a Mobile Driven World: Part I

9y Rohit Kumar

The Realities of Cross-Device Marketing in a Mobil...

APAC leads when it comes to mobile-first markets, but developing a cross-device marketing strategy should not rely solely on this channel. Read More...

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Apple Is The World's Most Valuable Brand [Study]
Analytics

Apple Is The World's Most Valuable Brand [Study]

9y Mike O'Brien

Apple Is The World's Most Valuable Brand [Study]

Having grown 67 percent from last year, Apple overtook Google for the top spot in WPP's annual ranking of the top 100 global brands, demonstrating tec...

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Samsung to Launch Apple Pay Alternative
Media

Samsung to Launch Apple Pay Alternative

9y Roland Moore-Colyer

Samsung to Launch Apple Pay Alternative

Samsung is set to shut down its Wallet feature to make room for Samsung Pay, a rival for mobile payment services like Apple Pay and Google Wallet. Rea...

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Samsonite Turns to Paid Social for APAC Design Competition
Asia

Samsonite Turns to Paid Social for APAC Design Competition

9y Sophie Loras

Samsonite Turns to Paid Social for APAC Design Com...

Facebook and blogger outreach form the core of a Samsonite APAC suitcase design competition. Read More...

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4 Steps to an Online Rollout Across Multiple Asian Markets
Asia

4 Steps to an Online Rollout Across Multiple Asian Markets

9y Gordon Choi

4 Steps to an Online Rollout Across Multiple Asian...

A rollout across multiple Asian markets should consider regional differences in every facet, from language to choice of domain name and understanding ...

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Curing Asia’s Allergy to Failure
Asia

Curing Asia’s Allergy to Failure

9y David Ketchum

Curing Asia’s Allergy to Failure

"Fail fast" might be the mantra in Silicon Valley, but fear of failure in Asia is preventing brands from testing out the most effective marketing init...

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Digital Marketing People on the Move: April 2015 Roundup
Marketing

Digital Marketing People on the Move: April 2015 Roundup

9y Yuyu Chen

Digital Marketing People on the Move: April 2015 R...

This is a roundup of new hires and promotions in the digital marketing industry during April of 2015. Read More...

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Wearables Part 2: The Case for B2B
Asia

Wearables Part 2: The Case for B2B

9y Elisa Harca

Wearables Part 2: The Case for B2B

Brands have much to gain from the combination of technological advances in wearables and mobile connectivity that are changing the way retail works in...

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Choosing the Right Localization Partner
Asia

Choosing the Right Localization Partner

9y Christian Arno

Choosing the Right Localization Partner

When localizing a website, consider the quality of translation services to include transcreation, cultural sensitivities, and language to enhance sear...

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Japanese Whisky and a Digital Market That’s Heating Up
Asia

Japanese Whisky and a Digital Market That’s Heating Up

9y Andy Radovic

Japanese Whisky and a Digital Market That’s Heatin...

A 3-D ice cube sculpting campaign for Japan's whisky lovers reflects an increasingly creative digital mindset across the region. Read More...

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The Art of 'Brandmance' for Customer Loyalty
Asia

The Art of 'Brandmance' for Customer Loyalty

9y Nick Annetts

The Art of 'Brandmance' for Customer Loyalty

All the best love stories start with a lot of romance, and developing brand loyalty is no different. Read More...

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Digital Marketing People on the Move: March 2015 Roundup
Marketing

Digital Marketing People on the Move: March 2015 Roundup

9y Yuyu Chen

Digital Marketing People on the Move: March 2015 R...

This is a roundup of new hires and promotions in the digital marketing industry during March of 2015. Read More...

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Air Wick Leverages QR Codes in New Way
Media

Air Wick Leverages QR Codes in New Way

9y Yuyu Chen

Air Wick Leverages QR Codes in New Way

As marketers become more visually conscientious, QR codes are becoming a less desirable mobile tool. But Air Wick is using the technology in a smart w...

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Global Calendar a Must-Have Tool for International Search Marketing
Asia

Global Calendar a Must-Have Tool for International Search Marketing

9y Motoko Hunt

Global Calendar a Must-Have Tool for International...

A global calendar, acknowledging seasonal nuances and cultural holidays, is an effective tool in understanding international target markets. Read More...

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Digital Marketing People on the Move: January 2015 Roundup
Marketing

Digital Marketing People on the Move: January 2015 Roundup

9y Yuyu Chen

Digital Marketing People on the Move: January 2015...

This is a roundup of new hires and promotions in the digital marketing industry during January of 2015. Read More...

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New Havas Brand to Drive More Than $70M in Data-Related Revenue
Data insights

New Havas Brand to Drive More Than $70M in Data-Related Revenue

9y Yuyu Chen

New Havas Brand to Drive More Than $70M in Data-Re...

The ad network has consolidated its full-service global agency Havas EHS and data intelligence agency Havas Discovery into one new brand called Helia....

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SapientNitro Is Redefining the Role of CMTO With Own University
Agency Spotlight

SapientNitro Is Redefining the Role of CMTO With Own University

9y Sophie Loras

SapientNitro Is Redefining the Role of CMTO With O...

As specialized digital agencies go outward to meet talent demands in marketing and technology, SapientNitro is looking within. Read More...

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Winning the Battle Between Bricks and Clicks
Asia

Winning the Battle Between Bricks and Clicks

9y Rohit Kumar

Winning the Battle Between Bricks and Clicks

By forgetting the "line" between online and offline (O2O) channels, retailers can grow conversions, build loyalty, and step into an omnichannel world....

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Make the Most of Your Company Blog
Asia

Make the Most of Your Company Blog

9y Christian Arno

Make the Most of Your Company Blog

How effective is a company blog as part of a corporate marketing strategy? Columnist Christian Arno gives his tips. Read More...

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Addressing Mobile in Emerging Markets: Lead or Be Led
Asia

Addressing Mobile in Emerging Markets: Lead or Be Led

9y Meera Chopra

Addressing Mobile in Emerging Markets: Lead or Be ...

Brands have a rare opportunity to lead the pack when it comes to mobile and mobile video marketing in emerging markets. Read More...

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Digital Marketing People on the Move: December 2014 Roundup
Marketing

Digital Marketing People on the Move: December 2014 Roundup

9y Yuyu Chen

Digital Marketing People on the Move: December 201...

This is a roundup of new hires and promotions in the digital marketing industry during December of 2014. Read More...

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AIA Launches Start-Up Accelerator Course in Hong Kong
Asia

AIA Launches Start-Up Accelerator Course in Hong Kong

9y Sophie Loras

AIA Launches Start-Up Accelerator Course in Hong K...

Insurance giant AIA is using social media to spread its start-up initiative in Hong Kong. Read More...

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WeChat Strengthens SE Asian E-Commerce Capabilities With Easy Taxi Partnership
Asia

WeChat Strengthens SE Asian E-Commerce Capabilities With Easy Taxi Partners...

9y Yuyu Chen

WeChat Strengthens SE Asian E-Commerce Capabilitie...

Through a recent collaboration with cab-booking app Easy Taxi, WeChat is diving deeper into e-commerce outside of its native Chinese market. Read Mo...

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