When communicating content marketing terms to clients, the key is to keep it simple. Read More...
View articleTo stay relevant in today's "disrupted" economy, brands in Asia will be looking at stronger investment in the region's start-ups, predicts Peter Dingl...
View articleLooking at online shopping trends from Thanksgiving, Black Friday, and Cyber Monday, Adobe and IBM found a significant jump from last year, particular...
View articleThis weekend's huge number of online shoppers could result in an influx of cyber crime. Two experts discuss how DDoS attacks can affect retailers and ...
View articleChina's digitally savvy early adopters are driving mobile expenditure growth and offering marketers a prime channel on which to build brand loyalty. R...
View articleFor effective international content marketing, understanding local interests and audiences is key. Read More...
View articleApple’s foray into the mobile payment space with Apple Pay is long awaited, by both Apple fans and the industry, but is it a game changer? Read More...
View articleAsia has a thriving and innovative digital landscape that goes well beyond the traditional social media and e-commerce platforms of the West. Read Mor...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during September of this year. Read More...
View articleBecause of its good-natured humor, IKEA's commercial has been watched almost 9 million times on YouTube since last week. Read More...
View articleStorytelling is an extremely important aspect of content marketing. This piece from ClickZ Training looks at what makes a good brand story and what ef...
View articleSY Lau speaks to Tencent's deputy editor-in-chief about the company's hugely popular World Cup coverage in China, how mobile marketing played into thi...
View articleAdvertisers can now target Facebook users based on mobile device and connection type. Read More...
View articleIn a recent survey, PayPal found that while online shopping continues to grow in Singapore, 57 percent of consumers hesitate to make online payments d...
View articleWeChat's new ad service allows registered companies to place ads on other corporate WeChat pages. Will this solution help the messaging service evolve...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during June. Read More...
View articleAdvertising on Outlook.com is now available in Hong Kong, in addition to the existing seven markets in Asia-Pacific. Read More...
View articleThe video-sharing platform shares its list of the best-performing video ads in the Asia-Pacific region (APAC) for the second quarter of 2014, and reve...
View articleTwitter’s user base will increase rapidly in the next few years, largely driven by growth in the Asia-Pacific region. Read More...
View articleBaidu has opened a new artificial intelligence (AI) lab in Silicon Valley to compete with its tech rivals in China and the U.S. Read More...
View articleChina's micro-blogging service Weibo is expected to go public this month. The IPO could value the company at $3.9 billion. Read More...
View articleChina, Asia, and now what we call APAC have been ahead of the game throughout history and still are in so many big ways in digital. So, let us learn a...
View articleNielsen released advertising expenditure trends in Q3 2013, showing growth in Asia Pacific and a slight decline in North America. Read More...
View articleSixty developers gathered for 12 hours of solid coding to help Typhoon Haiyan victims. The Hack for a Cause founder shares his insights on social tech...
View articleWith increasing popularity for using trading desks in Asia, advertisers should start examining closely how it works and whether you should consider go...
View articleGains in global ad spend in the first half od 2013 are driven by online display advertising and growth in Asia-Pacific and Latin America, according to...
View articleConsider these three ways to claim your local search result's real estate. Read More...
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