A significant percentage of your viewers need to be converted into customers, if your video campaign is to have measurable benefits for your business....
View articleNielsen has released a new quarterly Global AdView Pulse report, which shows that although global ad spend continues to rebound, it has only increased...
View articlePR is moving into the owned media space in a big way. Here's how our approach is different from the marketing department of an organization. Read More...
View articleWe have to approach digital advertising in a new way. Consider this. Read More...
View articleTwitter has stepped-up a gear in its efforts to draw revenue from its growing user base Asia, by securing an exclusive deal with its first advertising...
View articleCustom-built interactive tables encourage novices to socialize, become horse racing enthusiasts. Read More...
View article$321 million deal is Asia telco's first step into mobile marketing. Read More...
View articleIn China, rival service Renren Guangjie offers a marketplace with Chanel, Clinique, and other brands. Read More...
View articleEnglish-language site doesn't want to compete with Twitter for U.S. users, but to capture ad dollars. Read More...
View articleA view from Asia Pacific on Jeremy Lin, the NBA phenomenon. Read More...
View articleMcDonald's, Cathay Pacific, Uniqlo, and Toyota show how they are engaging with consumers on the social network. Read More...
View articleDigital marketing talent from the U.K. and United States is jetting off to long-haul destinations. Read More...
View articleProtests intensify, but luxury brand does not immediately respond. Read More...
View articleEnglish Daily South China Morning Post will soon go live with a deals service, followed by two other media companies. Read More...
View articleBefore Citibank India set up a new ATM, it asked people on Facebook to vote for a location. Read More...
View articleShanghai-based digital shop's clients include Puma and General Motors. Read More...
View articleThe social network set up a regional sales hub in Singapore in May. Read More...
View article“Google+ is not a product. It’s a reinvention of Google,” exec Horowitz told journalists in Hong Kong. Read More...
View articleA new chapter for celebrated social media monitoring program. Read More...
View articleTom Bedecarré discusses mobile trends and his agency's plans in Asia. Read More...
View articleShops look to mainland China and Hong Kong for skills and global perspective. Read More...
View articleGlobal chip maker Intel launched two digital campaigns aimed at Asian markets. Read More...
View articleTwitter of China will launch in English, with plans to commercialize its platform. Read More...
View articleUnlike its U.S. parent, this W+K outpost is mainly a digital agency. Read More...
View articleSeveral social media monitoring firms are providing Singapore election buzz stats. Read More...
View articleTexas-based Simpli.fi joins a small wave of firms testing audience-based ad buying in China and neighboring markets. Read More...
View articleGroupon and Tencent partner to launch 'Gaopeng' in Beijing and Shanghai initially. Read More...
View article