It's Facebook’s 12th birthday, and we're celebrating by looking back at the platform’s milestones over the years.
During his keynote presentation at ClickZ Live San Francisco, Facebook's Matt Idema announced two Dynamic Product Ads updates to help marketers retarget shoppers within and beyond the Facebook ecosystem.
Facebook Q4 2014 and year-end earnings show increased contribution of mobile, while execs pump measurement.
From Amazon to Apple Pay to Facebook doing absolutely everything, ClickZ looks at the year in review, in no particular order.
The platform’s Audience Network is available to marketers worldwide, and supports link ads.
In this video interview, Erik Johnson, head of Atlas at Facebook, shares more information about the new version of Atlas, and explains why it’s a revolutionary addition to the mobile marketing world.
Facebook kicked off Ad Week with the launch of Atlas. The ad platform will avoid tracking cookies by taking a "people based" marketing approach.
Facebook announced today that it has agreed to acquire Seattle-based Atlas Advertising from Microsoft for an undisclosed amount, in a move that demonstrates how serious the social media giant is getting about digital advertising.
Two news organizations reported on Friday rumors that Facebook is in talks with Microsoft to buy Atlas, its giant media digital media platform. Could this really change online advertising?
A look at two key types of PPC analytics and managements tools - automated campaign management and Web analytics suites.