Our industry is full of buzzwords and transmedia is one that has become harder to ignore. Read More...
View articleExperimental video project scores far more viewers than big-budget series. Read More...
View articleMillward Brown's BrandZ finds other social platforms are "social climbers" too. Read More...
View articleMcDonald's, AT&T, Intel, and Reebok also sign deals with the digital music service. Read More...
View articleIntel's app suggests songs based on what the Facebook friends of Spotify users listen to. Read More...
View articleEarly comScore data show consumers are watching games via iPhone, Android, iPad, and other devices. Read More...
View articleMore people are watching network programs online. How are you adapting messages to this emerging trend? Read More...
View articleWill Apple, Google, or Amazon topple legacy TV providers? A look at the upstarts' strengths and limitations. Read More...
View articleAre you preparing your social customer care team for their future role as brand advocates? Read More...
View articlePublishers no longer face the disappearance of wireless telco ad budgets. Read More...
View articleAs "Internet attorney Kent Wesley," Arnett will convince your loved ones you deserve a new smartphone. Read More...
View articleBig brands like Coke, Target, and Verizon are cut, as eBay, Converse and others stay alive! Read More...
View articleWhich brands will have the best social media campaigns this holiday season? Vote each week for your picks! Read More...
View articleFord is among the brands running cross-media campaigns through AT&T's AdWorks network. Read More...
View articleThe likes of HBO, RockstarGames, Dell, and Siemens have purchased the ads. Read More...
View articleAT&T spent about twice as much on online display as T-Mobile in 2010, according to Kantar Media. Read More...
View articleVerizon iPhones are building ad share, according to Millennial Media. Read More...
View articleMore retailers have launched storefronts on their Facebook fan pages in the past two quarters. A review of the sites that have done it well. Read More...
View articleFirstborn employs 65 and counts Pepsi, AT&T, and Wrigley among clients. Read More...
View articleIncreased audience size and reach could fuel more growth in the mobile ad and content business. Read More...
View articleAT&T customers can now rate products directly on the brand's Facebook presence, and can "like" or comment on others' reviews. Read More...
View articleBrands are connecting to Latinos on Facebook by tapping into the Latino soul. Consider these examples. Read More...
View articleTelecom giant gets a jump on Black Friday. Sears, Starbucks, and Charmin also leap in. Read More...
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