How to bring AI into your digital marketing strategy
AI

How to bring AI into your digital marketing strategy

2y Benjamin Broomfield

How to bring AI into your digital marketing strate...

"So, for all the digital development over the past twenty years, marketing still has smoke and mirrors to it. It is not always perfectly attributable....

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How to optimize your marketing attribution strategy
Attribution

How to optimize your marketing attribution strategy

2y John Leeman

How to optimize your marketing attribution strateg...

Just like assessing your internal data and tracking landscape, you need to assess the influencer landscape. Understand what each coalition candidate t...

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Digital channel performance: Evangelizing and communicating with the C-Suite
Digital Leaders

Digital channel performance: Evangelizing and communicating with the C-Suit...

3y Jim Yu

Digital channel performance: Evangelizing and comm...

In this article learn three essential ways to communicate the importance of digital-first strategies to C-Suite decision-makers in your organization. ...

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How Adobe uses AI internally to drive growth
AI & Automation

How Adobe uses AI internally to drive growth

4y Luke Richards

How Adobe uses AI internally to drive growth

According to Adobe's Director of Business Strategy Don Bennion, data-driven attribution and predicting user actions are both key to their AI-led growt...

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The growing culture of marketing experimentation
Actionable Analysis

The growing culture of marketing experimentation

4y Nick Stoltz

The growing culture of marketing experimentation

Marketers are turning to new methods to analyze the effectiveness of their campaigns, and they are getting more accurate results more quickly with inc...

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Gartner report spotlights the four main kinds of attribution
Analytics

Gartner report spotlights the four main kinds of attribution

4y Barry Levine

Gartner report spotlights the four main kinds of a...

Marketing leaders must take an integrated approach to marketing measurement methods for maximum insight, says new Gartner report. Read More...

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Why Alaska Airlines used Wrapify for OOH advertising and attribution
Digital Advertising

Why Alaska Airlines used Wrapify for OOH advertising and attribution

5y Kimberly Collins

Why Alaska Airlines used Wrapify for OOH advertisi...

With Wrapify's OOH advertising and Attribution Suite, Alaska Airlines was able to generate a 20% increase in online conversions over a three month per...

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Cross-channel attribution via incrementality measurement: Measured CEO/Co-founder
Disruptive MarTech

Cross-channel attribution via incrementality measurement: Measured CEO/Co-f...

5y Kimberly Collins

Cross-channel attribution via incrementality measu...

D2C companies like Peloton are increasingly turning to incrementality measurement for attribution. Measured CEO Trevor Testwuide on why that's the cas...

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Why marketing attribution hasn’t lived up to the hype—yet
Disruptive MarTech

Why marketing attribution hasn’t lived up to the hype—yet

5y Trevor Testwuide

Why marketing attribution hasn’t lived up to the h...

"We learned that it is essentially impossible to track users accurately across multiple channels and devices over a reasonable time. The biggest non-s...

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Is martech on the verge of a DOOH boom?
Digital Transformation

Is martech on the verge of a DOOH boom?

5y Luke Richards

Is martech on the verge of a DOOH boom?

The digital out-of-home (DOOH) advertising market is expected to be worth more than $26bn by 2023. How are programmatic and mobile set to impact its g...

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AdQuick offers cost-per-engagement pricing for OOH ads
Digital Advertising

AdQuick offers cost-per-engagement pricing for OOH ads

5y Barry Levine

AdQuick offers cost-per-engagement pricing for OOH...

LA-based OOH ad platform AdQuick is offering the "first" regular performance-based OOH advertising with a CPE pricing that only charges when a viewer ...

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Digital ad spend: Paid search continues to dominate in 2019
Digital Advertising

Digital ad spend: Paid search continues to dominate in 2019

5y Jacqueline Dooley

Digital ad spend: Paid search continues to dominat...

A May/June survey of 500 digital marketing decision makers found that paid search comprises 40% of digital ad spend. More on top challenges, trends, a...

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Measurement & attribution microclass: Free course with Facebook and Fospha
Digital Marketing

Measurement & attribution microclass: Free course with Facebook and Fos...

5y Kimberly Collins

Measurement & attribution microclass: Free cou...

Together with Facebook and Fospha, we've designed a free online course on measurement and attribution for marketers, to help educate decision makers o...

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"Data complexity" is one of the biggest challenges for marketers right now, and current tools aren't helping enough
Analytics

"Data complexity" is one of the biggest challenges for marketers right now,...

5y Emily Alford

"Data complexity" is one of the biggest challenges...

In a recent survey, a third of marketers cited “data complexity” as their biggest obstacle to more effective use of marketing intelligence technology....

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The ROI of multi-touch attribution models: One company saved >$250k in Google Ads spend
Analytics

The ROI of multi-touch attribution models: One company saved >$250k in G...

5y Emily Alford

The ROI of multi-touch attribution models: One com...

Up to two-thirds of marketers don't use multi-touch attribution models, as of August 2018. When e-learning company Avado switched from last-touch to M...

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Marketing attribution models: The complete guide
Analytics

Marketing attribution models: The complete guide

5y Luke Richards

Marketing attribution models: The complete guide

Complete overview of marketing attribution models, including last touch, first click, time decay, linear, position-based, and data-driven. Which works...

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Marketing attribution and data management 2019: Key takeaways from research briefing
Analytics

Marketing attribution and data management 2019: Key takeaways from research...

5y Kimberly Collins

Marketing attribution and data management 2019: Ke...

Research (and lots of graphs) around the main data challenges for marketers today, what factors people asses in marketing intelligence vendors, attrib...

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Data in martech: How to better measure, attribute, and manage it
Analytics

Data in martech: How to better measure, attribute, and manage it

5y Kimberly Collins

Data in martech: How to better measure, attribute,...

How do companies currently measure, attribute, and manage their data in martech? And how can they do it more effectively? Insights from our latest res...

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Attention to attribution: Q+A with The Trade Desk CMO Susan Vobejda
Analytics

Attention to attribution: Q+A with The Trade Desk CMO Susan Vobejda

5y Mike O'Brien

Attention to attribution: Q+A with The Trade Desk ...

In this Q+A with The Trade Desk CMO Susan Vobejda, we discuss the importance of offline attribution as a KPI during the holiday season. Read More...

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Common mistakes to avoid when choosing an attribution model
Analytics

Common mistakes to avoid when choosing an attribution model

6y Tereza Litsa

Common mistakes to avoid when choosing an attribut...

You’re ready to pick an attribution model to measure the success of your marketing tactics. How do you know which one is right for you? Here’s how to ...

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Retargeting gets credit for sales that would have happened organically, say 83% of marketers
Digital Advertising

Retargeting gets credit for sales that would have happened organically, say...

6y Mike O'Brien

Retargeting gets credit for sales that would have ...

Consumers generally hate retargeting, which they associate with the worst of it—the ads that follow them around the Internet—yet marketers seem to lov...

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The meteoric rise of mobile ad fraud
Mobile

The meteoric rise of mobile ad fraud

6y Mike O'Brien

The meteoric rise of mobile ad fraud

During the first quarter of 2018, mobile ad fraud doubled year-over-year. As fraudsters continue to innovate, so must marketers. Read More...

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Is Google taking over the attribution landscape after GDPR?
Analytics

Is Google taking over the attribution landscape after GDPR?

6y Tereza Litsa

Is Google taking over the attribution landscape af...

Google is restricting the use of DoubleClick IDs post-GDPR. What does this change mean for independent attribution technologies? How can marketers ada...

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3 new marketing attribution trends to keep an eye on
Analytics

3 new marketing attribution trends to keep an eye on

6y Tereza Litsa

3 new marketing attribution trends to keep an eye ...

Marketing attribution can save marketers from spending their budget without being able to analyze their best-performing channels. Now it’s time to exp...

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Four tips to make the most of marketing attribution
Data insights

Four tips to make the most of marketing attribution

6y Tereza Litsa

Four tips to make the most of marketing attributio...

Marketing attribution can make your strategy more effective by focusing on what matters. What you need is a strategy to make sure that you make the mo...

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4 questions to answer before picking the right attribution model for your business
Analytics

4 questions to answer before picking the right attribution model for your b...

6y Tereza Litsa

4 questions to answer before picking the right att...

As marketing attribution becomes more important, marketers face the challenge of picking the best attribution model for their business. Multi-channel ...

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How to maximize your customer data: A personalization masterclass
Analytics

How to maximize your customer data: A personalization masterclass

7y Linus Gregoriadis

How to maximize your customer data: A personalizat...

ClickZ’s most recent webinar, ‘Maximize Your Customer Data: The Personalization Masterclass’, contains practical guidance to help marketers take...

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