"So, for all the digital development over the past twenty years, marketing still has smoke and mirrors to it. It is not always perfectly attributable....
View articleJust like assessing your internal data and tracking landscape, you need to assess the influencer landscape. Understand what each coalition candidate t...
View articleIn this article learn three essential ways to communicate the importance of digital-first strategies to C-Suite decision-makers in your organization. ...
View articleAccording to Adobe's Director of Business Strategy Don Bennion, data-driven attribution and predicting user actions are both key to their AI-led growt...
View articleMarketers are turning to new methods to analyze the effectiveness of their campaigns, and they are getting more accurate results more quickly with inc...
View articleMarketing leaders must take an integrated approach to marketing measurement methods for maximum insight, says new Gartner report. Read More...
View articleWith Wrapify's OOH advertising and Attribution Suite, Alaska Airlines was able to generate a 20% increase in online conversions over a three month per...
View articleD2C companies like Peloton are increasingly turning to incrementality measurement for attribution. Measured CEO Trevor Testwuide on why that's the cas...
View article"We learned that it is essentially impossible to track users accurately across multiple channels and devices over a reasonable time. The biggest non-s...
View articleThe digital out-of-home (DOOH) advertising market is expected to be worth more than $26bn by 2023. How are programmatic and mobile set to impact its g...
View articleLA-based OOH ad platform AdQuick is offering the "first" regular performance-based OOH advertising with a CPE pricing that only charges when a viewer ...
View articleA May/June survey of 500 digital marketing decision makers found that paid search comprises 40% of digital ad spend. More on top challenges, trends, a...
View articleTogether with Facebook and Fospha, we've designed a free online course on measurement and attribution for marketers, to help educate decision makers o...
View articleIn a recent survey, a third of marketers cited “data complexity” as their biggest obstacle to more effective use of marketing intelligence technology....
View articleUp to two-thirds of marketers don't use multi-touch attribution models, as of August 2018. When e-learning company Avado switched from last-touch to M...
View articleComplete overview of marketing attribution models, including last touch, first click, time decay, linear, position-based, and data-driven. Which works...
View articleResearch (and lots of graphs) around the main data challenges for marketers today, what factors people asses in marketing intelligence vendors, attrib...
View articleHow do companies currently measure, attribute, and manage their data in martech? And how can they do it more effectively? Insights from our latest res...
View articleIn this Q+A with The Trade Desk CMO Susan Vobejda, we discuss the importance of offline attribution as a KPI during the holiday season. Read More...
View articleYou’re ready to pick an attribution model to measure the success of your marketing tactics. How do you know which one is right for you? Here’s how to ...
View articleConsumers generally hate retargeting, which they associate with the worst of it—the ads that follow them around the Internet—yet marketers seem to lov...
View articleDuring the first quarter of 2018, mobile ad fraud doubled year-over-year. As fraudsters continue to innovate, so must marketers. Read More...
View articleGoogle is restricting the use of DoubleClick IDs post-GDPR. What does this change mean for independent attribution technologies? How can marketers ada...
View articleMarketing attribution can save marketers from spending their budget without being able to analyze their best-performing channels. Now it’s time to exp...
View articleMarketing attribution can make your strategy more effective by focusing on what matters. What you need is a strategy to make sure that you make the mo...
View articleAs marketing attribution becomes more important, marketers face the challenge of picking the best attribution model for their business. Multi-channel ...
View articleClickZ’s most recent webinar, ‘Maximize Your Customer Data: The Personalization Masterclass’, contains practical guidance to help marketers take...
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