Attribution is receiving renewed attention, as mobile-first attitudes are becoming increasingly more common.
Using data to measure offline behavior is essential to closing the huge gap between display media and sales.
Of all the ways clicks are generated while navigating website touchpoints, which attribution model is most effective at successfully inciting substantial conversions?
APAC leads when it comes to mobile-first markets, but developing a cross-device marketing strategy should not rely solely on this channel.
An updated marketing funnel can give marketers a leg up for last-minute Mother's Day promotions.
In his session at ClickZ Live New York, TD Bank's Nick Necsulescu shared the importance of multichannel attribution in making good marketing optimization decisions.
Will this finally be the year that marketers are able to effectively attribute their marketing efforts?
What can PPC marketers expect in the coming year? To put it bluntly, they should prepare themselves to be ready for "all of the things."
In this video interview, SAP's Crispin Sheridan shares the importance of testing for ad optimization of multichannel advertising.
Current attribution models often provide an inadequate prediction of future success. Here's a new way of looking at keyword attribution that may just change all that.