The popular platform has new and rumored features, but marketers say it needs to roll out more tracking capabilities before it can legitimately claim ...
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View articleWhile there are certainly inherent problems with the typical attribution models in use today, it is possible to overcome them by asking three importan...
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View articleAn introduction to cross-device targeting, and the hype surrounding it, and its implications for advertisers in Asia. Read More...
View articleA previous column on why we need new and better ways to track the content we produce struck a chord with marketers, so now here's a deeper look at the...
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View articleJosh Bledsoe shares search marketing trends to watch out for in 2014 in this video. Read More...
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