How the 2018 World Cup explains the power of true customer loyalty
Leadership

How the 2018 World Cup explains the power of true customer loyalty

6y Patrick Reynolds

How the 2018 World Cup explains the power of true ...

As fans around the world unite to watch the 2018 World Cup, we’re witnessing a unique lesson in loyalty. For big brands and marketers, however, the st...

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Persona creation: why many marketers are taking the wrong approach
Actionable Analysis

Persona creation: why many marketers are taking the wrong approach

7y Graham Charlton

Persona creation: why many marketers are taking th...

Marketers create personas to better understand their target audience and what it looks like. If marketers can understand potential buyer behaviors, an...

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Study: 73% of 'millennials' prefer to contact brands via email
Ad Industry Metrics

Study: 73% of 'millennials' prefer to contact brands via email

8y Mike O'Brien

Study: 73% of 'millennials' prefer to contact bran...

Millennial consumers aren't seen as the biggest email users, but new research from Adestra finds that email is their preferred way to interact with br...

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Six tips on measurement from the IAB Programmatic Marketplace
Actionable Analysis

Six tips on measurement from the IAB Programmatic Marketplace

8y Mike O'Brien

Six tips on measurement from the IAB Programmatic ...

Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution. Read More...

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#SESLON: Consistency Is Key for Optimizing Marketing
Conference Coverage

#SESLON: Consistency Is Key for Optimizing Marketing

9y Mike O'Brien

#SESLON: Consistency Is Key for Optimizing Marketi...

Consistency can be achieved by having a clear brand voice and not confusing it with uniformity, according to a panel of executives from Facebook, Lego...

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