How DHL used segmented B2B targeting to become the supply chain's ultimate sidekick
B2B

How DHL used segmented B2B targeting to become the supply chain's ultimate ...

2y Benjamin Broomfield

How DHL used segmented B2B targeting to become the...

The past few years have shown us all the volatility of supply chain management. The 2021 Suez Canal incident (whilst great for viral content) blocked ...

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Upper funnel personalization: Kaiser Permanente's path to positive recall
Brand awareness

Upper funnel personalization: Kaiser Permanente's path to positive recall

2y Benjamin Broomfield

Upper funnel personalization: Kaiser Permanente's ...

Kaiser Permanente provides health care coverage, serving over 12.6 million members across nine states in the US. Kaiser Permanente is well recognized ...

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Nielsen launches its Podcast Listener research service
Digital Advertising

Nielsen launches its Podcast Listener research service

5y Barry Levine

Nielsen launches its Podcast Listener research ser...

Announced this week, Nielsen's Podcast Listener research service surveys 30,000 podcast subscribers to create profiles that provide buying habits, int...

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AI is better than ever, so why is our messaging so far behind?
AI & Automation

AI is better than ever, so why is our messaging so far behind?

5y Emily Alford

AI is better than ever, so why is our messaging so...

74% of consumers (including me) are willing to give up data for a more personalized ad experience. Why am I being chased around the internet with T-re...

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Why all the hype around AI in marketing?
AI & Automation

Why all the hype around AI in marketing?

5y Kimberly Collins

Why all the hype around AI in marketing?

AI can help marketers make experiences so relevant, timely, and consistent, that it's estimated every new piece of software will include it by 2020. R...

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3 reasons your front-end email platform and back-end delivery vendors need to break up
Email

3 reasons your front-end email platform and back-end delivery vendors need ...

5y Emily Alford

3 reasons your front-end email platform and back-e...

For a more personalized email marketing solution, you may need to consider separating your front-end platform from your back-end delivery vendor. Read...

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Phone calls are making a comeback. Is your business ready?
Digital Marketing

Phone calls are making a comeback. Is your business ready?

5y Emily Alford

Phone calls are making a comeback. Is your busines...

In moments of need, consumers pick up the phone to get the information they're looking for. Why are phone calls one area where businesses barely track...

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3 ways AI brings personalization to marketing
AI & Automation

3 ways AI brings personalization to marketing

5y Emily Alford

3 ways AI brings personalization to marketing

AI is a 1.2 trillion dollar industry improving personalization through audience segmentation, customer journeys, and product recommendations. Read Mor...

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