While many publishers struggle to look past ad revenue, USA TODAY embraces emerging technology. A new augmented reality app allows users to experience...
View articleEarlier this month, Toys ‘R’ Us shut its doors for good, proving once and for all that retail is incredibly disruptable. Three brands that don’t plan ...
View articleFinancial service brands have a reputation for being old-fashioned and stodgy. MasterCard isn’t one of them. The company has a progressive CMO, Raja R...
View articleResearching how retailers can improve their apps, everyone named a few examples of brands with exceptionally good apps. Amazon, Target and Sephora are...
View article2017 is almost over and it’s time to review some of the best marketing campaigns of the year. What made them special and what can we learn from them? ...
View articleWe're looking at the year ahead and making five predictions around the technology that will define 2018. Read More...
View articleWe're reflecting on our 2017 and sharing the most-read articles from each month. This retail-focused summer, those top topics were augmented reality a...
View articleAs 2017 winds down, ClickZ is looking back and reflecting on our year. Throughout the week, we'll be sharing our most-read articles from each month. D...
View article“The Art of Patrón” virtual reality experience was originally intended to be an experiment and a learning opportunity. Over the last two years, that s...
View articleReturns are always challenging to retailers, but especially during the holidays, when everything is magnified. Fortunately for ecommerce brands, there...
View articleVR and AR, along with smart technology and the Internet of Things, are two of the biggest marketing trends to keep an eye on. So it’s no surprise hat ...
View articleAugmented reality has turned out to be a growing trend in marketing. As retailers experiment with it, can it change the in-store experience? Read More...
View articleThe Interactive Advertising Bureau (IAB) has released the "IAB Standard Ad Unit Portfolio", to provide publishers and advertisers with a set of standa...
View articleCompanies large and small are increasingly exploring and experimenting with augmented reality (AR) and virtual reality (VR). Both are emerging technol...
View articleMost ‘digital marketing ideas’ or ‘digital marketing strategy’ pieces tend to be written and published at the beginning of the year, when everything’s...
View articleThe fashion industry is not exempt from the appeal of interactive realities, such as virtual and augmented reality, which promise to change the face o...
View articleOver the past couple of years, augmented reality has become one of the hottest topics in marketing, and a new breed of mobile apps geared towards augm...
View articleAugmented reality has been given new life in the past few years as an innovative technology that could transform social media as we know it. The lates...
View articleFor years now, brands have heard that augmented reality (AR) is one of the next big things, but there's a strong argument to be made that it hasn't qu...
View articleAndy Main, Head of Deloitte Digital and ClickZ’s Featured Digital Leader for April, discusses digital transformation, risk-taking in his career, and t...
View articleAccording to a survey conducted as part of OnBrand Magazine's State of Branding Report 2017, marketers are well aware of the new technologies that are...
View articleBusinesses near ‘PokeStops’ are enjoying a huge surge in footfall due to the popularity of Pokémon Go, according to our first major piece of consumer ...
View articleAlvin Wang Graylin, HTC China Regional President of Vive, explains how the mass adoption of virtual reality will disrupt media and advertising. (And w...
View articleBreaking down the winning formulas of top YouTube Leaderboard advertisements offers useful tips for marketers when creating engaging and shareable vid...
View articleJess Butcher, the director and co-founder of augmented reality app Blippar, is speaking at our Shift London event in May, so to prepare for this occas...
View articleThere seems to be something new happening everyday in the world of virtual / augmented / mixed reality. Here are some recent developments bringing the...
View articleVR and mobile payments have the potential to completely alter the way we watch videos and make purchases. MasterCard plans to disrupt both disruptors,...
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