Priceless experiences, storymaking and the "moment of truth": Why MasterCard sees itself as a technology company

Marketing Technology Priceless experiences, storymaking and the "moment of truth": Why MasterCard sees itself as a technology company

3y Mike O'Brien

Priceless experiences, storymaking and the "moment...

Financial service brands have a reputation for being old-fashioned and stodgy. MasterCard isn’t one of them. The company has a progressive CMO, Raja R...

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6 retail brands who are nailing the app game

Ecommerce 6 retail brands who are nailing the app game

3y Mike O'Brien

6 retail brands who are nailing the app game

Researching how retailers can improve their apps, everyone named a few examples of brands with exceptionally good apps. Amazon, Target and Sephora are...

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18 lessons we can learn from Airbnb, Nike and IKEA in 2017

Content 18 lessons we can learn from Airbnb, Nike and IKEA in 2017

3y Tereza Litsa

18 lessons we can learn from Airbnb, Nike and IKEA...

2017 is almost over and it’s time to review some of the best marketing campaigns of the year. What made them special and what can we learn from them? ...

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ClickZ's top 5 tech predictions for 2018

Emerging Technology ClickZ's top 5 tech predictions for 2018

3y Mike O'Brien

ClickZ's top 5 tech predictions for 2018

We're looking at the year ahead and making five predictions around the technology that will define 2018. Read More...

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Did Amazon acquire Whole Foods with Bitcoin?: ClickZ's most popular articles from July, August and September

Digital Transformation Did Amazon acquire Whole Foods with Bitcoin?: ClickZ's most popular articles from July, August and September

3y Mike O'Brien

Did Amazon acquire Whole Foods with Bitcoin?: Clic...

We're reflecting on our 2017 and sharing the most-read articles from each month. This retail-focused summer, those top topics were augmented reality a...

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Chatbots, humanity and taking risks: ClickZ's most popular articles from April, May and June

Digital Transformation Chatbots, humanity and taking risks: ClickZ's most popular articles from April, May and June

3y Mike O'Brien

Chatbots, humanity and taking risks: ClickZ's most...

As 2017 winds down, ClickZ is looking back and reflecting on our year. Throughout the week, we'll be sharing our most-read articles from each month. D...

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Technology and tequila: What virtual reality has come to mean for Patrón

AR & VR Technology and tequila: What virtual reality has come to mean for Patrón

4y Mike O'Brien

Technology and tequila: What virtual reality has c...

“The Art of Patrón” virtual reality experience was originally intended to be an experiment and a learning opportunity. Over the last two years, that s...

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Six ways online retailers can minimize merchandise returns

Ecommerce Six ways online retailers can minimize merchandise returns

4y Al Roberts

Six ways online retailers can minimize merchandise...

Returns are always challenging to retailers, but especially during the holidays, when everything is magnified. Fortunately for ecommerce brands, there...

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"The future is here": Industry experts on AR, VR and smart hub marketing

AR & VR "The future is here": Industry experts on AR, VR and smart hub marketing

4y Tereza Litsa

"The future is here": Industry experts on AR, VR a...

VR and AR, along with smart technology and the Internet of Things, are two of the biggest marketing trends to keep an eye on. So it’s no surprise hat ...

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How is AR revolutionizing the in-store experience for retailers?

AR & VR How is AR revolutionizing the in-store experience for retailers?

4y Tereza Litsa

How is AR revolutionizing the in-store experience ...

Augmented reality has turned out to be a growing trend in marketing. As retailers experiment with it, can it change the in-store experience? Read More...

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The CMO's guide to the new IAB Standard Ad Unit Portfolio

Display Advertising The CMO's guide to the new IAB Standard Ad Unit Portfolio

4y Al Roberts

The CMO's guide to the new IAB Standard Ad Unit Po...

The Interactive Advertising Bureau (IAB) has released the "IAB Standard Ad Unit Portfolio", to provide publishers and advertisers with a set of standa...

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Why AR is a better investment for brands than VR

AR & VR Why AR is a better investment for brands than VR

4y Al Roberts

Why AR is a better investment for brands than VR

Companies large and small are increasingly exploring and experimenting with augmented reality (AR) and virtual reality (VR). Both are emerging technol...

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6 cutting-edge digital marketing ideas to reinvigorate your brand

Marketing 6 cutting-edge digital marketing ideas to reinvigorate your brand

4y Rebecca Sentance

6 cutting-edge digital marketing ideas to reinvigo...

Most ‘digital marketing ideas’ or ‘digital marketing strategy’ pieces tend to be written and published at the beginning of the year, when everything’s...

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How "interactive realities" are enhancing the fashion shopping experience

AR & VR How "interactive realities" are enhancing the fashion shopping experience

4y Isabelle Ohnemus

How "interactive realities" are enhancing the fash...

The fashion industry is not exempt from the appeal of interactive realities, such as virtual and augmented reality, which promise to change the face o...

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What are augmented reality apps, and how can they be used for marketing?

AR & VR What are augmented reality apps, and how can they be used for marketing?

4y Rebecca Sentance

What are augmented reality apps, and how can they ...

Over the past couple of years, augmented reality has become one of the hottest topics in marketing, and a new breed of mobile apps geared towards augm...

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What augmented reality means for the future of Instagram

AR & VR What augmented reality means for the future of Instagram

4y Tereza Litsa

What augmented reality means for the future of Ins...

Augmented reality has been given new life in the past few years as an innovative technology that could transform social media as we know it. The lates...

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What Facebook's big bet on AR means for brands

Mobile What Facebook's big bet on AR means for brands

4y Al Roberts

What Facebook's big bet on AR means for brands

For years now, brands have heard that augmented reality (AR) is one of the next big things, but there's a strong argument to be made that it hasn't qu...

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April | Taking risks with digital transformation: Andy Main, Deloitte Digital

Digital Leaders April | Taking risks with digital transformation: Andy Main, Deloitte Digital

4y Rebecca Sentance

April | Taking risks with digital transformation: ...

Andy Main, Head of Deloitte Digital and ClickZ’s Featured Digital Leader for April, discusses digital transformation, risk-taking in his career, and t...

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Despite the hype, most marketers not investing in hot new technologies

ROI Marketing Despite the hype, most marketers not investing in hot new technologies

4y Al Roberts

Despite the hype, most marketers not investing in ...

According to a survey conducted as part of OnBrand Magazine's State of Branding Report 2017, marketers are well aware of the new technologies that are...

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Pokestops drive footfall and nine other augmented reality charts

AR & VR Pokestops drive footfall and nine other augmented reality charts

5y Andrew Warren-Payne

Pokestops drive footfall and nine other augmented ...

Businesses near ‘PokeStops’ are enjoying a huge surge in footfall due to the popularity of Pokémon Go, according to our first major piece of consumer ...

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How will the mass adoption of virtual reality disrupt media and advertising?

AR & VR How will the mass adoption of virtual reality disrupt media and advertising?

5y Sophie Loras

How will the mass adoption of virtual reality disr...

Alvin Wang Graylin, HTC China Regional President of Vive, explains how the mass adoption of virtual reality will disrupt media and advertising. (And w...

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How brands like BMW, GEICO and Lenovo create video content for the "skipping" generation

Asia How brands like BMW, GEICO and Lenovo create video content for the "skipping" generation

5y Sophie Loras

How brands like BMW, GEICO and Lenovo create video...

Breaking down the winning formulas of top YouTube Leaderboard advertisements offers useful tips for marketers when creating engaging and shareable vid...

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11 extraordinary uses of Augmented Reality (AR)

AR & VR 11 extraordinary uses of Augmented Reality (AR)

5y Christopher Ratcliff

11 extraordinary uses of Augmented Reality (AR)

Jess Butcher, the director and co-founder of augmented reality app Blippar, is speaking at our Shift London event in May, so to prepare for this occas...

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Why the reality of a virtual world is closer than we think

Asia Why the reality of a virtual world is closer than we think

5y Sophie Loras

Why the reality of a virtual world is closer than ...

There seems to be something new happening everyday in the world of virtual / augmented / mixed reality. Here are some recent developments bringing the...

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Case study: How MasterCard is disrupting the disruptors

Case Study Case study: How MasterCard is disrupting the disruptors

5y Mike O'Brien

Case study: How MasterCard is disrupting the disru...

VR and mobile payments have the potential to completely alter the way we watch videos and make purchases. MasterCard plans to disrupt both disruptors,...

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Bridging the digital and the physical

Marketing Bridging the digital and the physical

6y Kevin Lee

Bridging the digital and the physical

To optimize campaign strategy, these retail and e-tail brands use innovative tactics that blur the line between online and offline realms, thus enhanc...

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The Opportunity of Wearable Tech for Retail Marketers

Marketing The Opportunity of Wearable Tech for Retail Marketers

6y Alex LePage

The Opportunity of Wearable Tech for Retail Market...

Here's how wearables create the potential for marketers to collect data and target customers on an intimate and personalized basis, ultimately driving...

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