To optimize campaign strategy, these retail and e-tail brands use innovative tactics that blur the line between online and offline realms, thus enhanc...
View articleHere's how wearables create the potential for marketers to collect data and target customers on an intimate and personalized basis, ultimately driving...
View articleExperts predict augmented reality will set the tone for future technological advances, as AR- and VR-driven platforms like Microsoft HoloLens progress...
View articleAugmented reality is moving from a novelty to an expected experience to enhance user engagement and to make informed decisions. Here are tips to boost...
View articleIn an effort to drive further engagement, the new iOS app from the retail giant allows mobile shoppers to purchase products directly from select catal...
View articleThe McDonald’s GOL! app is an augmented reality campaign on a global scale and should help drive AR awareness, experts say. Read More...
View articleThe NBA team and creative agency The Famous Group have launched an app with augmented reality called Pacers Games. Read More...
View articleAugmented reality is finding its way into more and more companies' ads, and it's equipped to deliver tangible value for marketers. Read More...
View articleAs wearable technology goes mainstream, and as your car and home report on your behavior, the lines between analog and digital worlds blur, and we now...
View articleLike Alice Through The Looking Glass, we become visitors navigating through the real AR world, which is not unlike charting visitor conversion paths i...
View articleAugmented reality is a great method to help consumers truly experience what your product has to offer. It delivers a "fun" factor no other method can,...
View articleAnd brand owners must consider these data points before any AR deployment. Read More...
View articleConsider these three recent clever uses of augmented reality that are starting to make waves in the country. Read More...
View articleThe Singapore conference kicked off with case studies and keynote sessions on mobile, social analytics, and programmatic buying. Read More...
View articleFive+ ways that marketers can use augmented reality to engage with audiences. Read More...
View articleDoritos Locos taco launch includes a gee-whiz mobile integration with cups and boxes. Read More...
View articleGoogle's recent announcement may give this technology the attention it needs. Read More...
View articleAdvances in augmented tech could bring such experiences to mobile next year. Read More...
View articleBratz hopes the codes and an AR game associated with them can make holiday sales sparkle. Read More...
View articleMicroblogging, product placement, and location-based services are going to be some of the big trends for this year. Read More...
View articleWe have discussed how to use mobile Internet advertising to target consumers and how to manage the ROI of a mobile campaign using various optimisation...
View articleA roundup of leading digital trends that stood out in 2010. Read More...
View articleAugmented reality app promotes return of the so-called Jim shoe, introduced 20 years ago. Read More...
View articleWhat are the opportunities of using augmented reality, location-based services, or other emerging technologies in your marketing campaign? Read More...
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