We're always talking about the growing convergence of the physical and digital worlds. Here are five brands with great phygital campaigns all over the world.
"Everybody thinks everybody else is doing it, but nobody's doing it well" is how Deloitte Digital's Mike Brinker thinks about teen sex - and digital transformation.
As Asia overtakes the U.S. and Europe as the world's largest ecommerce market, key trends across the region are emerging.
Programmatic is yet to fully mature in Asia, but it has seen significant advancements over the past few years, and advertisers need to be ready.
It was a busy week for tech companies, as they sped up the loading time for mobile pages, added attribution to ads, and got their own agency.
Encouraging visitors to photograph artworks – and then sharing them on social media – is just one way the National Gallery of Victoria is growing audience engagement.
This week, Twitter was used across the Asia Pacific region to celebrate Australia Day, India's Republic Day, and the Chinese New Year of the Monkey.
Last September, Instagram opened its advertising services to all global markets. We asked five APAC brands for their verdict on the new offering.
The APAC launch of Squared Online, a digital marketing course developed by Floream in partnership with Google, will be welcomed, as skills and talent don't always match industry demand.
Alibaba wants to change the world's e-commerce landscape, using its Singles Day on November 11 as a springboard.