The advertising industry, like many other industries, is abuzz about “AI” and “machine learning”. This post covers some of the most promising aspects of the technology, some things to watch for, and finally what that means for your media plans.
Chief marketing officers have shared their views on technology, innovation and how they see their roles transforming into the near future at an ... read more
In today's multichannel world how can marketers use data to ensure the experience a customer receives is relevant to them?
In the 'future' will your job be secure? For those in the insurance, healthcare, legal and a range of other sectors, it probably isn't, says Edelman Digital's Gavin Coombes.
Email is one of the few (and sometimes only) digital assets wealth management businesses are offering their high net worth clients, leaving the industry exposed to disruption from fintech startups, a report from PwC has found.
What is a data management platform (DMP) and how can this tool help improve digital marketing efforts?
Geo-fencing has become more sophisticated, but how can marketers break out of static fences and cast a wider net to reach mobile users more effectively?
What factors play into a digital ad's quality? How can marketers consistently deliver content that meets today's standards for good advertising?
Here are eight refined tips to make sure that you're getting the most out of your native advertising strategy and enjoying the highest levels of consumer engagement.
To start the year on a good note, catch errors and identify opportunities for optimization via a thorough audit of your email program.