ClickZ's guide to email marketing triggered messages
Email

ClickZ's guide to email marketing triggered messages

6y Mike O'Brien

ClickZ's guide to email marketing triggered messag...

According to the Data & Marketing Association, triggered messages account for more than three-quarters of email marketing revenue. Here are five o...

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Unlocking email marketing's full potential with the human touch
Email

Unlocking email marketing's full potential with the human touch

6y Mike O'Brien

Unlocking email marketing's full potential with th...

Over the last 40 years, email marketing has evolved from a mass communication channel to one that can be targeted and personalized at scale. With all ...

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Inbox innovation: The tools and technology powering the future of email
Advanced Email Marketing

Inbox innovation: The tools and technology powering the future of email

7y Chris Camps

Inbox innovation: The tools and technology powerin...

The high-volume, low-cost nature of email makes it ripe for innovation. The sheer amount of data email marketers work amplifies the significance of ev...

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Why retail scalping is still big business - and what to do about it
Automation

Why retail scalping is still big business - and what to do about it

7y Luke Richards

Why retail scalping is still big business - and wh...

Retailers and marketers are seeing great value in incorporating limited editions into their business plans, even in a world of digital goods and unlim...

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Robots vs. humans: Will AI bring the advertising apocalypse?
AI & Automation

Robots vs. humans: Will AI bring the advertising apocalypse?

7y Daniel Surmacz

Robots vs. humans: Will AI bring the advertising a...

In the advertising industry, we’ve been using ‘robots’ to deliver personalization better than humans can for the past few decades. So if our digital i...

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Four tips for kickstarting your marketing automation activities
Automation

Four tips for kickstarting your marketing automation activities

7y Linus Gregoriadis

Four tips for kickstarting your marketing automati...

ClickZ’s recent Ultimate Guide to Marketing Automation webinar explored how marketers can harness automation software to boost revenues while also pro...

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Four tech innovations that will take your B2B email marketing strategy to the next level
Disruptive MarTech

Four tech innovations that will take your B2B email marketing strategy to t...

7y Tereza Litsa

Four tech innovations that will take your B2B emai...

Email marketing can still be effective in 2017 for a B2B business. Here are four technological innovations that, if used effectively, can propel your ...

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The shock of the new: Artificial Intelligence and the future of digital marketing
AI & Automation

The shock of the new: Artificial Intelligence and the future of digital mar...

7y Clark Boyd

The shock of the new: Artificial Intelligence and ...

In the marketing industry, we are now moving into the realm of sentient artificial intelligence, capable of learning from surrounding stimuli and maki...

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What automated ads mean for advertisers
Automation

What automated ads mean for advertisers

7y Nelson Elliott

What automated ads mean for advertisers

The advertising industry, like many other industries, is abuzz about “AI” and “machine learning”. This post covers some of the most promising aspects ...

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How can chief marketing officers use disruption to stay ahead?
Asia

How can chief marketing officers use disruption to stay ahead?

8y Sophie Loras

How can chief marketing officers use disruption to...

Chief marketing officers have shared their views on technology, innovation and how they see their roles transforming into the near future at an exclus...

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What does the modern marketer look like in a multichannel world?
Analyzing Customer Data

What does the modern marketer look like in a multichannel world?

8y Sophie Loras

What does the modern marketer look like in a multi...

In today's multichannel world how can marketers use data to ensure the experience a customer receives is relevant to them? Read More...

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What do the jobs of the future look like in an AI world?
Asia

What do the jobs of the future look like in an AI world?

8y Sophie Loras

What do the jobs of the future look like in an AI ...

In the 'future' will your job be secure? For those in the insurance, healthcare, legal and a range of other sectors, it probably isn't, says Edelman D...

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Why the wealth management sector is ripe for disruption
Asia

Why the wealth management sector is ripe for disruption

8y Sophie Loras

Why the wealth management sector is ripe for disru...

Email is one of the few (and sometimes only) digital assets wealth management businesses are offering their high net worth clients, leaving the indust...

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What is a data management platform and why do you need one?
Analytics

What is a data management platform and why do you need one?

8y Andrew Edwards

What is a data management platform and why do you ...

What is a data management platform (DMP) and how can this tool help improve digital marketing efforts? Read More...

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How to take your geo-fences to the next level
Data insights

How to take your geo-fences to the next level

8y Benjamin Spiegel

How to take your geo-fences to the next level

Geo-fencing has become more sophisticated, but how can marketers break out of static fences and cast a wider net to reach mobile users more effectivel...

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It’s time to make online ads good again; the industry depends on it
Marketing

It’s time to make online ads good again; the industry depends on it

8y Tessa Wegert

It’s time to make online ads good again; the indus...

What factors play into a digital ad's quality? How can marketers consistently deliver content that meets today's standards for good advertising? Read ...

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Eight best practices for your native advertising strategy
Display Advertising

Eight best practices for your native advertising strategy

8y Guest Writer

Eight best practices for your native advertising s...

Here are eight refined tips to make sure that you're getting the most out of your native advertising strategy and enjoying the highest levels of consu...

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A beginning of year audit checklist for your email marketing program
Email

A beginning of year audit checklist for your email marketing program

8y Derek Harding

A beginning of year audit checklist for your email...

To start the year on a good note, catch errors and identify opportunities for optimization via a thorough audit of your email program. Read More...

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Three digital predictions for APAC and why they matter
Asia

Three digital predictions for APAC and why they matter

8y Andy Radovic

Three digital predictions for APAC and why they ma...

Cross-screen targeting, programmatic, and the rise of India should be on the radar of every marketer in APAC, as we move into 2016. Read More...

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Killing Google’s brand one phone call at a time
Data regulations

Killing Google’s brand one phone call at a time

8y Gregg Stewart

Killing Google’s brand one phone call at a time

Is the solicitation of SMBs by automated robocallers a threat to Google's advertising revenue? How can the search giant protect itself? Read More...

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How online and offline will dominate retail in Asia in 2016
Asia

How online and offline will dominate retail in Asia in 2016

8y Ohad Hecht

How online and offline will dominate retail in Asi...

Innovations in technology are predicted to make progressive strides related to online and offline commerce, thus improving the retail experience signi...

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Setting the stage for a successful email marketing automation campaign
Email

Setting the stage for a successful email marketing automation campaign

8y Jeanne Jennings

Setting the stage for a successful email marketing...

Email marketers can organize strategy and increase efficiency for campaigns by using automation software in conjunction with flow charts. Read More...

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2016 is the year of attribution
Mobile

2016 is the year of attribution

8y Guest Writer

2016 is the year of attribution

Attribution is receiving renewed attention, as mobile-first attitudes are becoming increasingly more common. Read More...

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Five ways to optimize customer loyalty in a changing landscape
Analytics

Five ways to optimize customer loyalty in a changing landscape

8y Stephen Hay

Five ways to optimize customer loyalty in a changi...

Earning and retaining customer loyalty for brands is a more complex endeavor than it used to be. Use these tips to gain consumers' devotion and fortif...

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How to identify your mobile audience and their needs
Media

How to identify your mobile audience and their needs

8y Andy Favell

How to identify your mobile audience and their nee...

Before prototyping or redesigning mobile apps or sites, collate and analyze data from your website, social media, and surveys to determine who your cu...

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10 mobile marketing themes to look out for in 2016
Media

10 mobile marketing themes to look out for in 2016

8y Michael Della Penna

10 mobile marketing themes to look out for in 2016

The digital landscape of 2015 was defined by a mobile-first approach to commerce and content consumption. As we enter 2016, marketers can expect the d...

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11 tips to document and improve your email marketing program
Email

11 tips to document and improve your email marketing program

8y Jeanne Jennings

11 tips to document and improve your email marketi...

How well documented is your email marketing program? Improve functionality by using these 11 tips to capture qualitative information and accurately as...

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