A look at four behavior-triggered email campaigns that will provide value to your subscribers while increasing your revenue. Read More...
View articleTo be successful on social media, your brand needs to come across as authentic, not robotic. Here are 10 ways to achieve that. Read More...
View articleThe mobile-first world means marketers need to be able to reach consumers wherever they are on whatever device they are on, and real-time predictive d...
View articleHere are some tips for how to successfully use labels and automated rules in Google AdWords to run promotions. Read More...
View articleProgrammatic technology can be used for more than just media buying. It also allows marketers to test in a whole new way. Read More...
View articleBy combining social media and marketing automation systems, companies can achieve a higher return on investment. Read More...
View articleWe consulted with industry leaders about what digital marketers should focus on in the coming year. Take a look at their expert tips and predictions. ...
View articleAs we head into 2015, here are three things your team should do during January to ready your e-commerce efforts for the rest of the year. Read More...
View articleAccording to research by White Ops and the Association of National Advertisers, 11 percent of display ad impressions, 23 percent of video ad impressio...
View articleAs SEO continues to mature, new types of engagements and agencies will begin to evolve. Here is a look at four ways the future of SEO could develop. R...
View articleThis weekend's huge number of online shoppers could result in an influx of cyber crime. Two experts discuss how DDoS attacks can affect retailers and ...
View articleBy combining these five basic email types in your marketing automation programs, you can ensure maximum success in your next campaign. How will you us...
View articleAutomation tools allow marketers to spend less time guessing and more time attracting and nurturing prospects, something that directly benefits the sa...
View articleEven with all the changes the social media world has seen in the past seven years, there are still several basic pieces of advice that hold true. Read...
View articleSome marketers are hesitant to embrace programmatic buying because of some common misconceptions about it. Here are three myths about programmatic buy...
View articleMarketers today have a prioritization problem, an integration problem, and an insights automation problem. How can we fix these? Read More...
View articleDuring an Ad Week presentation last week, Michael Tiffany, chief executive of White Ops, explained ad fraud and the bots that make it possible. Read M...
View articleFox has signed a programmatic partnership with Google’s DoubleClick Ad Exchange and Vindico to monetize both display and video impressions. Read More...
View articleWhile they may not be looking for advanced solutions, small businesses can benefit from many simple, free marketing automation tools. Here's a look at...
View articleStarting on August 20, a robotic butler will serve guests at Starwood’s Aloft hotel in Cupertino, California. Different from a human bellhop, the robo...
View articleSales and marketing teams need to be in alignment, like an efficient rowing team, in order to maximize revenue, streamline efficiency, and impress pro...
View articleMarketing automation tools allow marketers to identify and target potential customers when they need it most, leading to higher engagement rates and u...
View articleThe Media Rating Council has plans to issue guidelines that will help digital marketers identify vendors and platforms to better combat fraudulent non...
View articleWhile automation technology can do many things, for now humans are the source of the most creativity. But what is the future of creativity in the digi...
View articleAlthough marketing automation tools help to make marketers' lives much more manageable, they do not in fact "automate" a marketer's job. There is stil...
View articleUsing one small business as an example, it's easy to see how customer relationship management (CRM) tools, powered by marketing automation, can boost ...
View articleThe combination of a social automation tool and a full understanding of its limitations, used in conjunction with the new advertising options from the...
View article