This week Star Wars turned Twitter into a marketing juggernaut in celebration of its premiere on December 18.
Winning digital campaigns have three things in common – great content, an element of simplicity, and a strong interactive digital component, writes Eric Leong.
The biggest award show of the year has a lot to teach marketers - are you ready to learn from the stars?
In its first "What Works & Why Global Insights Report," the Interactive Advertising Bureau focuses on 18 award-winning advertising campaigns and what they did well.
From someone with experience serving on digital judging juries, advice on how to help you win those coveted digital marketing awards.
Are we losing sight of the unique opportunities that digital now offers us?
What became of the countless other brands vying for attention online? How did they fare against Samsung's prominence? When up against a multi-million dollar media buy and organic product placement on the world's biggest stage, how could companies hope to compete?
ClickZ columnist Jeanne Jennings remembers Stefan Pollard, industry expert who will be honored again this year with the EEC Stefan Pollard Email Marketers of the Year Award. Nominations now open.
ClickZ announced the winners of its first ever Hall of Fame awards during a champagne reception at SES San Francisco. The awards recognize individuals who have demonstrated strong leadership and provided an exceptional contribution to the digital marketing industry.
The award, from the Direct Marketing Educational Foundation, recognizes direct and interactive marketing professionals.