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    Forging customer connections through a strong brand voice
    B2B

    Forging customer connections through a strong brand voice

    2y Michael Collins

    Forging customer connections through a strong bran...

    CFA Institute's CMO discusses four aspects needed to build credibility and win trust Read More...

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    Brand positioning: the cornerstone for B2B experiential brands
    B2B

    Brand positioning: the cornerstone for B2B experiential brands

    3y Michael Collins

    Brand positioning: the cornerstone for B2B experie...

    Explore the pillars and key questions for creating a stellar B2B brand experience Read More...

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    Eight social media skills for B2B brands to master
    Social Media

    Eight social media skills for B2B brands to master

    8y Mike O'Brien

    Eight social media skills for B2B brands to master

    When it comes to social media, B2B brands don't tend to be as sophisticated as their B2C brethren. But with these eight tips, they can be. Read More...

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